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aequitate
 enabling your dreams
aequitate

AEQUITATE runs on the following principles:

               INNOVATION

               EXPERIENCE

               INTEGRITY

               VISION
aequitate
AEQUITATE is a company which specialises on
Hospitality & Tourism value-chain.


Composed by a wide range of professionals with
decades of experience, AEQUITATE offers an
innovative range of concepts and services.


This team has worked in many different markets,
namely European, African, Middle East, North
American, South American and Caribbean.




                                                  © 2010 aequitate | 3
aequitate

AEQUITATE is an innovative company in the way:



        it addresses Hospitality & Tourism

        it agglutinates the experience of a vast number of professionals

        it relates to investors

        it integrates projects
aequitate

We plan strategically and think creatively!


Acting in a sector characterised by a long-term
investment/return cycle, our vision of Hospitality
& Tourism entails creating sustainable values
which will endure throughout time.


This goal can only be achieved through
investment    optimization     and    operational
excellence.




                                                     © 2010 aequitate | 5
aequitate

AEQUITATE provides investors and operators with its value-added skills in an advisory
or hands-on perspective.


AEQUITATE’s vast experience ensures the complete project cycle (turn-key Project),
as well as focused interventions in all related areas.




                                                                               © 2010 aequitate | 6
aequitate

We intervene in Hospitality & Tourism:


    • Hotels & Resorts
    • Real Estate
    • Destinations (Cities and Regions)
    • Golf
    • Casinos & Entertainment
    • SPA’s & Wellness
    • Transport and Accessibility
    • Sustainability and Environment
    • Environmental Development Master Planning
    • Nature Conservation
aequitate




            © 2010 aequitate | 9
aequitate

In Hospitality & Tourism we intervene specifically in the following areas:


    • DEVELOPMENT & STRATEGIC THINKING

    • CORPORATE FINANCE

    • INVESTMENT SERVICES
aequitate




            © 2010 aequitate | 9
aequitate

DEVELOPMENT & STRATEGIC THINKING


Our clients are investors, operators and
institutional companies with the ambition
and capacity to fulfil projects in the
Hospitality & Tourism industry.




                                              © 2010 aequitate | 10
aequitate
DEVELOPMENT & STRATEGIC THINKING




                                          © 2010 aequitate | 11
aequitate
DEVELOPMENT & STRATEGIC THINKING


In this vast market, AEQUITATE offers an innovative approach by identifying its clients
needs and dreams and making them come true.

Our modus operandi is based on appropriate strategic planning focusing mainly on
creating value.



           We interpret trends and identify market
                        opportunities

                    We develop concepts, products and services, and
                               define business models


                               We structure the funding model and ensure that the
                                             projects are operational

                                                                                    © 2010 aequitate | 12
aequitate
DEVELOPMENT & STRATEGIC THINKING




  For developing sustainable destinations we deal with Territory in a strategic approach
  by thinking and implementing a strategic planning.


  This approach follows a well structured and integrated economic development method.




                                                                                  © 2010 aequitate | 13
aequitate
CORPORATE FINANCE

Our aim is to find the best funding and financial
conditions which better suit the needs of each
project.

We combine our deep knowledge in Hospitality
& Tourism with our proven experience in
financial and real estate markets.




                                                    © 2010 aequitate | 14
aequitate
CORPORATE FINANCE



The extent of our intervention may include:




                                              © 2010 aequitate | 15
aequitate

INVESTMENT SERVICES

AEQUITATE offers the best solution for each
investment at any stage of the asset’s lifecycle.

We provide support to investors (private, public,
financial institutions, investment funds, and
others) throughout the whole process.




                                                    © 2010 aequitate | 16
aequitate
INVESTMENT SERVICES




  Our criterion is based on maximum efficiency of the investment and operation of each
  project.


  Our approach is focused on structured interventions when generating investment and
  systematic actions during its operation.




                                                                               © 2010 aequitate | 17
aequitate
INVESTMENT SERVICES




      DECISION MANAGEMENT


      Our skills enable us to simplify the information flow available on Trends,
      Opportunities, Markets, Competitiveness, Viability, Risk, Return and Talent.


      This complex volume of information which supports each investment decision is
      gathered in a systematic way.




                                                                                     © 2010 aequitate | 18
aequitate
INVESTMENT SERVICES




     INVESTMENT AND OPENING


     With a highly experienced team in developing projects, AEQUITATE ensures
     compliance with the three main pillars of any investment:


                                  Concept, cost and deadline.




                                                                        © 2010 aequitate | 19
aequitate
INVESTMENT SERVICES




      We ensure the follow-up of:

                • Concept and definition of the product and service
                • Coherence and execution of the several architectural projects and specialties
                • Licensing
                • Building
                • Recruiting and selecting operational and support teams
                • Pre-opening
                • Opening




                                                                                      © 2010 aequitate | 20
aequitate
INVESTMENT SERVICES




      OPERATION


      Once the strategy is clearly defined our goal is set on Operational Excellence.


      We ensure follow-up of management processes involving variables that influence
      revenue and sales, as well as all items that entail costs and require a meticulous
      analysis.




                                                                                        © 2010 aequitate | 21
aequitate
INVESTMENT SERVICES



    In this line of work we ensure:
         • Definition of positioning and benchmarking
         • Definition of standards
         • Follow-up of management units, focusing specially on actions that reflect an
         increased margin
         • Identifying Distribution Channels that focus specifically on the implementation
         of digital platforms
         • Pricing Strategies and tactics, implementing Revenue Management and E-
         Commerce models
         • Marketing and Commercial Planning
         • Definition of Communication and IT Systems



                                                                                       © 2010 aequitate | 22
aequitate

AEQUITATE TEAM

      Henrique Tomaz Veiga

      Luís Correia da Silva

      Sofia Peixoto

      António Paulo Conde

      Luís Badalo

      Sara Adams Vieira

      Jean Luc Oizan-Chapon
© 2010 aequitate | 38

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Aequitate Corporate EN

  • 2. aequitate AEQUITATE runs on the following principles: INNOVATION EXPERIENCE INTEGRITY VISION
  • 3. aequitate AEQUITATE is a company which specialises on Hospitality & Tourism value-chain. Composed by a wide range of professionals with decades of experience, AEQUITATE offers an innovative range of concepts and services. This team has worked in many different markets, namely European, African, Middle East, North American, South American and Caribbean. © 2010 aequitate | 3
  • 4. aequitate AEQUITATE is an innovative company in the way: it addresses Hospitality & Tourism it agglutinates the experience of a vast number of professionals it relates to investors it integrates projects
  • 5. aequitate We plan strategically and think creatively! Acting in a sector characterised by a long-term investment/return cycle, our vision of Hospitality & Tourism entails creating sustainable values which will endure throughout time. This goal can only be achieved through investment optimization and operational excellence. © 2010 aequitate | 5
  • 6. aequitate AEQUITATE provides investors and operators with its value-added skills in an advisory or hands-on perspective. AEQUITATE’s vast experience ensures the complete project cycle (turn-key Project), as well as focused interventions in all related areas. © 2010 aequitate | 6
  • 7. aequitate We intervene in Hospitality & Tourism: • Hotels & Resorts • Real Estate • Destinations (Cities and Regions) • Golf • Casinos & Entertainment • SPA’s & Wellness • Transport and Accessibility • Sustainability and Environment • Environmental Development Master Planning • Nature Conservation
  • 8. aequitate © 2010 aequitate | 9
  • 9. aequitate In Hospitality & Tourism we intervene specifically in the following areas: • DEVELOPMENT & STRATEGIC THINKING • CORPORATE FINANCE • INVESTMENT SERVICES
  • 10. aequitate © 2010 aequitate | 9
  • 11. aequitate DEVELOPMENT & STRATEGIC THINKING Our clients are investors, operators and institutional companies with the ambition and capacity to fulfil projects in the Hospitality & Tourism industry. © 2010 aequitate | 10
  • 12. aequitate DEVELOPMENT & STRATEGIC THINKING © 2010 aequitate | 11
  • 13. aequitate DEVELOPMENT & STRATEGIC THINKING In this vast market, AEQUITATE offers an innovative approach by identifying its clients needs and dreams and making them come true. Our modus operandi is based on appropriate strategic planning focusing mainly on creating value. We interpret trends and identify market opportunities We develop concepts, products and services, and define business models We structure the funding model and ensure that the projects are operational © 2010 aequitate | 12
  • 14. aequitate DEVELOPMENT & STRATEGIC THINKING For developing sustainable destinations we deal with Territory in a strategic approach by thinking and implementing a strategic planning. This approach follows a well structured and integrated economic development method. © 2010 aequitate | 13
  • 15. aequitate CORPORATE FINANCE Our aim is to find the best funding and financial conditions which better suit the needs of each project. We combine our deep knowledge in Hospitality & Tourism with our proven experience in financial and real estate markets. © 2010 aequitate | 14
  • 16. aequitate CORPORATE FINANCE The extent of our intervention may include: © 2010 aequitate | 15
  • 17. aequitate INVESTMENT SERVICES AEQUITATE offers the best solution for each investment at any stage of the asset’s lifecycle. We provide support to investors (private, public, financial institutions, investment funds, and others) throughout the whole process. © 2010 aequitate | 16
  • 18. aequitate INVESTMENT SERVICES Our criterion is based on maximum efficiency of the investment and operation of each project. Our approach is focused on structured interventions when generating investment and systematic actions during its operation. © 2010 aequitate | 17
  • 19. aequitate INVESTMENT SERVICES DECISION MANAGEMENT Our skills enable us to simplify the information flow available on Trends, Opportunities, Markets, Competitiveness, Viability, Risk, Return and Talent. This complex volume of information which supports each investment decision is gathered in a systematic way. © 2010 aequitate | 18
  • 20. aequitate INVESTMENT SERVICES INVESTMENT AND OPENING With a highly experienced team in developing projects, AEQUITATE ensures compliance with the three main pillars of any investment: Concept, cost and deadline. © 2010 aequitate | 19
  • 21. aequitate INVESTMENT SERVICES We ensure the follow-up of: • Concept and definition of the product and service • Coherence and execution of the several architectural projects and specialties • Licensing • Building • Recruiting and selecting operational and support teams • Pre-opening • Opening © 2010 aequitate | 20
  • 22. aequitate INVESTMENT SERVICES OPERATION Once the strategy is clearly defined our goal is set on Operational Excellence. We ensure follow-up of management processes involving variables that influence revenue and sales, as well as all items that entail costs and require a meticulous analysis. © 2010 aequitate | 21
  • 23. aequitate INVESTMENT SERVICES In this line of work we ensure: • Definition of positioning and benchmarking • Definition of standards • Follow-up of management units, focusing specially on actions that reflect an increased margin • Identifying Distribution Channels that focus specifically on the implementation of digital platforms • Pricing Strategies and tactics, implementing Revenue Management and E- Commerce models • Marketing and Commercial Planning • Definition of Communication and IT Systems © 2010 aequitate | 22
  • 24. aequitate AEQUITATE TEAM Henrique Tomaz Veiga Luís Correia da Silva Sofia Peixoto António Paulo Conde Luís Badalo Sara Adams Vieira Jean Luc Oizan-Chapon