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augmenting the world
Augmented Reality - The Buzz




GE Plug into the Smart Grid   Esquire Magazine
Digital Marketing Campaign    December Issue 2009
February 2009
Augmented Reality - The Buzz




GE Plug into the Smart Grid   Esquire Magazine
Digital Marketing Campaign    December Issue 2009
February 2009
Augmented Reality - The Buzz




GE Plug into the Smart Grid   Esquire Magazine
Digital Marketing Campaign    December Issue 2009
February 2009
How does it work?
How does it work?
• You   need a camera and a marker (reference)
How does it work?
• Software analyzes the images from the camera
 looking for the marker
How does it work?
• Transforms a super-imposed 3D world based
 on the orientation of the marker
How does it work?

• Camera    (to see the world)

• Processor   (to analyze the world)

• Display   (to show the world)
AR Project at KABK den Haag, the Netherlands
Flickr user: przemion
Because Mobility is Key
                               To achieve mobile augmented
                               reality, we now have:

                               •   Camera with more pixels than
                                   needed

                               •   Large & crisp displays (that are
                                   pocketable)

                               •   Fast Processors
Wikitude on the iPhone


                               •   And now GPS and Compass
                                   enabled! YAY!
Augmented Reality in Mobile

•   Commercial Apps started popping up around a year ago

•   Location-aware devices that are always connected to the
    Net opens lots of possibilities

•   Most new devices are AR-capable

•   But there are obstacles... (and workarounds)
AR Mobile Applications
1. Overlaying information layer




Wikitude by Mobilizy         Layar
AR Mobile Applications
 2. Navigation aid




Nearest Tube by acrossair
AR Mobile Applications
 3. Games




AR Ghost Hunter           Mosquitoes Augmented Reality Game
Yes, they’re really awesome.
      For five minutes.
Usability and Aesthetic Issues:


•   For Info-driven apps, the screen is too small.

•   Navigational apps only represent what you can see.

•   Games are fun, but the interaction gets tiresome.
Novelty vs. Necessity
It can be much more.
So... what have we been up to?
Locative Art
“... Hollis approached the body. That
wasn’t there. But was. Alberto was
following her with the laptop, careful of
the cable. She felt as if he were holding
his breath. She was holding hers.

The boy seemed birdlike, in death, the
arch of his cheekbone, as she bent
forward, casting its own small shadows.
His hair was very dark. He wore dark
pin-striped trouser and a dark shirt.
“Who?” she asked, finding her breath.

‘River Phoenix’ said Alberto, quietly.”
What we set out to do




              Placing 3D objects in real spaces.

The objects are tied to a location, but exists in another dimension.
“Street Tests” video by Najork
“Street Tests” video by Najork
How to recognize objects in space?

              •   Same as conventional AR - we
                  need a marker

              •   Feature tracking (OpenCV -
                  camera vision library)

              •   Current iPhone SDK allows
                  developers to overlay graphics
                  on top of the feed, but not
                  analyze it.
How to recognize objects in space?

              •   Narrow false-positives using
                  location sensors

              •   GPS accuracy is reliable at 30
                  meters (occasionally 1-3m)

              •   Works for finding location on a
                  map, but not pin-pointing exact
                  spot so that we can “lock” the
                  objects
Trees Suck (as markers)
Let’s start with a park bench
And put a red ball there...
“Basically, what we want to do
is actually really hard... if not impossible”

      says our intern, Michael Lawrie
Building some tools...
What is next?

•   Hopefully iPhone SDK will open the camera

•   Otherwise - give up on the iPhone

•   Continue developing recognition algorithms

•   Pursue more support to continue
But maybe we’re just waiting for magic glasses




    Clip from “Realtà Aumentata” by Sorin Voicu
But maybe we’re just waiting for magic glasses




    Clip from “Realtà Aumentata” by Sorin Voicu
Thank You!
Thank You!
http://ar.aesthetec.net
http://delicious.com/aesthetec/augmentedreality

Aesthetec Studio:
http://www.aesthetec.net
@aesthetecstudio

Ann Poochareon     ann@aesthetec.net
Mark Argo          mark@aesthetec.net
Media Credits
Slide #2
Picture of projected map from “Map/Territory” video by timo (on vimeo)
http://www.vimeo.com/5572328

Slide #3
Plug Into The Smart Grid, stevegarfield.com
http://www.youtube.com/watch?v=wVcdurnfcPo

Robert Downey Jr. on Esquire by esquire magazine
http://www.youtube.com/watch?v=wp2z36kKn0s

Slide #24
“Street Tests” composited video by Najork (najork.net)
http://www.vimeo.com/5716181

Slide #33
Realtà Aumentata - The future of education
http://www.vimeo.com/2341387

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Aesthetec at MEIC5, augmenting the world

  • 3. Augmented Reality - The Buzz GE Plug into the Smart Grid Esquire Magazine Digital Marketing Campaign December Issue 2009 February 2009
  • 4. Augmented Reality - The Buzz GE Plug into the Smart Grid Esquire Magazine Digital Marketing Campaign December Issue 2009 February 2009
  • 5. Augmented Reality - The Buzz GE Plug into the Smart Grid Esquire Magazine Digital Marketing Campaign December Issue 2009 February 2009
  • 6. How does it work?
  • 7. How does it work? • You need a camera and a marker (reference)
  • 8. How does it work? • Software analyzes the images from the camera looking for the marker
  • 9. How does it work? • Transforms a super-imposed 3D world based on the orientation of the marker
  • 10. How does it work? • Camera (to see the world) • Processor (to analyze the world) • Display (to show the world)
  • 11. AR Project at KABK den Haag, the Netherlands Flickr user: przemion
  • 12. Because Mobility is Key To achieve mobile augmented reality, we now have: • Camera with more pixels than needed • Large & crisp displays (that are pocketable) • Fast Processors Wikitude on the iPhone • And now GPS and Compass enabled! YAY!
  • 13. Augmented Reality in Mobile • Commercial Apps started popping up around a year ago • Location-aware devices that are always connected to the Net opens lots of possibilities • Most new devices are AR-capable • But there are obstacles... (and workarounds)
  • 14. AR Mobile Applications 1. Overlaying information layer Wikitude by Mobilizy Layar
  • 15. AR Mobile Applications 2. Navigation aid Nearest Tube by acrossair
  • 16. AR Mobile Applications 3. Games AR Ghost Hunter Mosquitoes Augmented Reality Game
  • 17. Yes, they’re really awesome. For five minutes.
  • 18. Usability and Aesthetic Issues: • For Info-driven apps, the screen is too small. • Navigational apps only represent what you can see. • Games are fun, but the interaction gets tiresome.
  • 20. It can be much more.
  • 21. So... what have we been up to?
  • 22. Locative Art “... Hollis approached the body. That wasn’t there. But was. Alberto was following her with the laptop, careful of the cable. She felt as if he were holding his breath. She was holding hers. The boy seemed birdlike, in death, the arch of his cheekbone, as she bent forward, casting its own small shadows. His hair was very dark. He wore dark pin-striped trouser and a dark shirt. “Who?” she asked, finding her breath. ‘River Phoenix’ said Alberto, quietly.”
  • 23.
  • 24.
  • 25. What we set out to do Placing 3D objects in real spaces. The objects are tied to a location, but exists in another dimension.
  • 28. How to recognize objects in space? • Same as conventional AR - we need a marker • Feature tracking (OpenCV - camera vision library) • Current iPhone SDK allows developers to overlay graphics on top of the feed, but not analyze it.
  • 29. How to recognize objects in space? • Narrow false-positives using location sensors • GPS accuracy is reliable at 30 meters (occasionally 1-3m) • Works for finding location on a map, but not pin-pointing exact spot so that we can “lock” the objects
  • 30. Trees Suck (as markers)
  • 31. Let’s start with a park bench
  • 32. And put a red ball there...
  • 33. “Basically, what we want to do is actually really hard... if not impossible” says our intern, Michael Lawrie
  • 35. What is next? • Hopefully iPhone SDK will open the camera • Otherwise - give up on the iPhone • Continue developing recognition algorithms • Pursue more support to continue
  • 36. But maybe we’re just waiting for magic glasses Clip from “Realtà Aumentata” by Sorin Voicu
  • 37. But maybe we’re just waiting for magic glasses Clip from “Realtà Aumentata” by Sorin Voicu
  • 40. Media Credits Slide #2 Picture of projected map from “Map/Territory” video by timo (on vimeo) http://www.vimeo.com/5572328 Slide #3 Plug Into The Smart Grid, stevegarfield.com http://www.youtube.com/watch?v=wVcdurnfcPo Robert Downey Jr. on Esquire by esquire magazine http://www.youtube.com/watch?v=wp2z36kKn0s Slide #24 “Street Tests” composited video by Najork (najork.net) http://www.vimeo.com/5716181 Slide #33 Realtà Aumentata - The future of education http://www.vimeo.com/2341387

Notes de l'éditeur

  1. - general intro: hi, we are aesthetec, creative applications of new tech - artist cred: SMS, bt, brew, j2me, symbian... Footprints - we are particularly interested in interactions in public spaces - bringing elements of the online & virtual world into the physical world
  2. - with the support of MEIC, and other industry partners... - we have been researching augmented reality - surely most of you have heard of this, AR has been around a long time - last year was the perfect storm for AR, webcams++, flash was faster, etc..
  3. - GE’s campaign, using Papervision3D in Flash with ARToolkit - Esquire Mag, remember eInk (Oct’08), barbarian group
  4. - GE’s campaign, using Papervision3D in Flash with ARToolkit - Esquire Mag, remember eInk (Oct’08), barbarian group
  5. - first you need a camera + marker - marker is a visual reference that the application knows about beforehand - a lot of time you’ll see B&W markers, simple - there are more sophisticated methods that use images (patterns) - called ‘marker-less’ but is still a marker
  6. - the software looks at the images coming off the camera, and analyzes them for the unique marker - when it finds the image, it can then detect the 3D properties of that marker: rotation & translation
  7. - finally it uses those properties to orient a graphical 3D world to match those settings, using the marker as the origin - much like a compass (where north is a magnetic reference)
  8. - essentially it comes down to camera, processor, display - this system evolved on the desktop, since it could supply the demand - yet being chained to a desktop is not the optimal to experience AR - this is a technology that demands to be mobile
  9. - early mobile incarnations of AR looks like this... - ... because making desktop power portable - we had to wait for portable devices powerful...
  10. ... today we are almost there. - cameras are more than powerful enough - displays are large and crisp (as possible for the pocket) - processors are reaching the 1GHz benchmark - also added sensors designed to orient people in real space - accell, GPS, compass
  11. - AR for mobile started popping up a year ago - Android, WinMo, iPhone, etc... - devices are location-aware (GPS) and internet connected (3G) - there are limits, some real/some contrived - cannot access camera - contrived obstacles demand creative workarounds - because of the extra sensors you can still orient yourself (without a marker)
  12. two projects coming from europe - wikitude (mobiliZ): austria - layar: holland
  13. - acrossair is another company based in europe (London) - nearest tube - nearest subway
  14. - screens are too small to see a lot of info, - brings the problems of real world into virtual. (you have to get closer to see better) - as a navigational aid it forces you to use it constantly, rather than observe a route like top-down map - games are fun, but get tiresome after several minutes, camera background is dizzying
  15. - the overall issue is that they aren’t necessary to the experience - top-down maps, semacode references virtual info, games we want to move less - novelty vs. necessity?? (better title)
  16. - so... what have we been working on?
  17. - we started talking a lot about AR from spook country - one main character is a ‘Locative Artist’, creates art works pinned to real locations - READ
  18. - died from a drug OD on halloween 1993 - what gibson describes is real space frozen in time, saved in virtual space - then recomposited over real space - new form of sculpture, whereas moments would be capture in bronze - imagine the battle of york
  19. - a new way to experience history - a new way to experience space - facilitated by technology
  20. - my comfort language is ObjC
  21. - trees are horrible markers, too many variations
  22. - we needed an object that can be tracked - horizontal lines of the bench
  23. - our next step was to use the features of the bench to place a ball - sounds simple, right? - we’ve been working with a student intern from Ryerson University, after a couple weeks of hacking away at this...
  24. - which is what we understand to be the case - we needed to build more tools
  25. - now we have an environment for testing - some work-in-progress algorithms