Social media marketing is not a guaranteed way to generate millions of leads, suitable for every business, or free. It also cannot solely build a brand and should not be viewed as the only necessary marketing approach. Effective social media efforts require strategic planning and integration with other tactics.

1. Affilicon June 1-2, 2009 Airport City, Israel Presented by: Miriam Schwab

2. 5 things social media marketing is NOT

3. 1. Ticket to millions of leads

4. 2. For everyone

5. 3. Free

6. 5. The end of the road

7. 6. Enough on its own

10. From http://www.chrisg.com/social-media-brand/

11. Thank you! www.illuminea.com [email_address] twitter: @miriamschwab