Blue Cross Blue Shield of North Carolina launched the Blue Asks You program to educate North Carolinians about healthcare in an interactive way and address misconceptions about health insurance. The crowd-sourcing platform allowed residents to learn from and share opinions with each other, while also informing BCBSNC's programs and outreach. Real-time results from discussions helped shift perceptions of BCBSNC and the healthcare industry by moving from a telling to a listening culture. Insights from interactions have benefited BCBSNC's development of new initiatives and continued the multi-year program.

1. Challenge
Blue Cross Blue Shield of North Carolina
sought to educate NC residents about
the state of the healthcare industry in
an interactive way that would address
common misconceptions about health
insurance law, policies, and costs.
Solution
Blue Asks You, a vibrant
community/crowd-sourcing platform,
was launched to allow North Carolinians
to learn, share opinions and interact
with each other around health care-
related issues, with real-time results
presented in visually engaging ways.
The program also served to inform
BCBSNC as it developed new programs,
initiatives, and outreach efforts, and has
paved the way in the industry by shifting
from a culture of telling and pushing to
one of listening and sharing information.
Blue Cross Blue Shield NC – Blue Asks You

2. Blue Cross Blue Shield NC – Blue Asks You
Results
• Interactions gave BCBSNC
insight into their consumers in
developing new programs,
initiatives and outreach
• Shift in consumer perception
and sentiment about BCBSNC
and healthcare solution
providers
• Multi-year program continues to
benefit BCBSNC
Services Provided
• Strategy and Planning
• Community Platform
Development
• Data Reporting & Analysis