1. MIDTERM QUESTIONS
Jerold I. Saddi
June 4, 2012
http://jeroldsaddi.blogspot.com/

2. Babble bought a ticket from Ticketworld, when
the day of the show comes, she noticed that her
ticket was lost. Babble was undecided whether
she will still go to the concert, buy another
ticket or not. What kind of principle is this?
a. Auditing
b. Management Accounting
c. Behavioural Accounting
d. Mental Accounting
e. All of the above
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3. Mental Accounting refers to the way
consumer code, categorize fund or
items of value even though there is no
logical basis for the categorization.
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4. Babble bought a ticket from Ticketworld, when
the day of the show comes, she noticed that her
ticket was lost. Babble was undecided whether
she will still go to the concert, buy another
ticket or not. What kind of principle is this?
a. Auditing
b. Management Accounting
c. Behavioural Accounting
d. Mental Accounting
e. All of the above
http://jeroldsaddi.blogspot.com/

5. Mike bought “8 in 1 Whitening soap” from Magic
Potions, after 2 weeks he noticed his skin
whitens, therefore Mike is _____?
a. Surprised
b. Overwhelmed
c. Astonished
d. Satisfied
e. None of the Above
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6. If performance meets consumer
expectations, the consumer is satisfied.
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7. Mike bought “8 in 1 Whitening soap” from Magic
Potions, after 2 weeks he noticed his skin
whitens, therefore Mike is _____?
a. Surprised
b. Overwhelmed
c. Astonished
d. Satisfied
e. None of the Above
http://jeroldsaddi.blogspot.com/

8. Which of the following is not an
“other competitive strategies?”
a. Market bystanders
b. Market challengers
c. Market followers
d. Market nichers
e. None of the above
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9. Three “other competitive strategies”
a. Market Nichers
b. Market Followers
c. Market Challengers
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10. Which of the following is not an
“other competitive strategies?”
a. Market bystanders
b. Market challengers
c. Market followers
d. Market nichers
e. None of the above
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11. This risk occurs when the product
fails to performs the consumer
expectation.
a. Economic Risk
b. Functional Risk
c. Social Risk
d. Psychological Risk
e. Financial Risk
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12. Functional Risk – the product does nor
perform to expectations
Financial Risk – the product is not worth
the price
Psychological Risk – the product affects
the mental –well being of the user
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13. This risk occurs when the product
fails to performs the consumer
expectation.
a. Economic Risk
b. Functional Risk
c. Social Risk
d. Psychological Risk
e. Financial Risk
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14. A kind of market follower strategies where the counterfeiter
duplicates the leader’s product and packages and sell it to
black market.
a. Adapter
b. Counterfeiter
c. Imitator
d. Cloner
e. All of the above
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15. Counterfeiter – duplicates the leader’s
product
Cloner – emulates the leader’s product
Imitator – copies some things from the
leader but differentiates on packaging
Adapter – takes the leader products and
adapts or improves them.
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16. A kind of market follower strategies where the counterfeiter
duplicates the leader’s product and packages and sell it to
black market.
a. Adapter
b. Counterfeiter
c. Imitator
d. Cloner
e. All of the above
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17. MIDTERM QUESTIONS
Jerold I. Saddi
June 4, 2012
http://jeroldsaddi.blogspot.com/

18. Questions for Midterms
for Chap 6, 11, 16
TonetteViray
June 4, 2012
yourwebsite.com
www.
http://ph.linkedin.com/in/mabviray

19. The following are the Key
Psychological Process that
fundamentally influence
consumer responses except:
a. MOTIVATION
b. PERCEPTION
c. REALIZATION
d. MEMORY
e. LEARNING
yourwebsite.com
www.
http://ph.linkedin.com/in/mabviray

20. KEY PSYCHOLOGICAL
PROCESSES
MOTIVATION PERCEPTION
LEARNING MEMORY
yourwebsite.com
www.
http://ph.linkedin.com/in/mabviray

21. The following are the Key
Psychological Process that
fundamentally influence
consumer responses except:
a. MOTIVATION
b. PERCEPTION
c. REALIZATION
d. MEMORY
e. LEARNING
yourwebsite.com
www.
http://ph.linkedin.com/in/mabviray

22. Blank duplicates the leader’s
product and packages and
sells it on the black market
through disreputable dealers.
a. Counterfeiter
b. Cloner
c. Imitator
d. Adapter
www.yourwebsite.com
http://ph.linkedin.com/in/mabviray

23. Counterfeiter duplicates the
leader’s product and
packages and sells it on the
black market or through
disreputable dealers.
www.yourwebsite.com
http://ph.linkedin.com/in/mabviray

24. Blank duplicates the leader’s
product and packages and
sells it on the black market
through disreputable dealers.
a. Counterfeiter
b. Cloner
c. Imitator
d. Adapter
www.yourwebsite.com
http://ph.linkedin.com/in/mabviray

25. The following are Major Types
of Wholesaler except:
a. Superstore, Catalog Showroom
b. Merchant, Manufacturers
c. Full-Service, Specialized
d. Brokers and Agents, Limited Service
www.yourwebsite.com
http://ph.linkedin.com/in/mabviray

26. Major Wholesaler Types
a. Merchant
b. Full-Service
c. Limited Service
d. Brokers and Agents
e. Manufacturers
f. Specialized
www.yourwebsite.com
http://ph.linkedin.com/in/mabviray

27. The following are Major Types
of Wholesaler except:
a. Superstore, Catalog Showroom
b. Merchant, Manufacturers
c. Full-Service, Specialized
d. Brokers and Agents, Limited Service
www.yourwebsite.com
http://ph.linkedin.com/in/mabviray

28. Midterm Exam Questions
Chapter 6, 11 and 16
Maynard Anthony A. Cruz

29. 1. The following are Levels of Retail
Service except:
A. Self-service
B. Automatic service
C. Self-selection
D. Limited service
E. Full service

30. The following are Levels of Retail
Service except:
A. Self-service
B. Automatic service
C. Self-selection
D. Limited service
E. Full service

31. 2. All are forms of Nonstore Retailing
except:
A. Online selling
B. Buying Service
C. Direct marketing
D. Automatic Vending
E. Direct selling

32. All are forms of Nonstore Retailing
except:
A. Online selling
B. Buying Service
C. Direct marketing
D. Automatic Vending
E. Direct selling

33. 3. The Top most part of Maslow’s
Hierarchy of Needs is _____.
A. Esteem needs
B. Social needs
C. Physiological needs
D. Self-actualization needs
E. Safety needs

34. The Top most part of Maslow’s
Hierarchy of Needs is _____.
A. Esteem needs
B. Social needs
C. Physiological needs
D. Self-actualization needs
E. Safety needs

35. 4. Which of these is not a Type of
Perceived Risk?
A. Functional
B. Social
C. Time
D. Psychological
E. None of the Above

36. Which of these is not a Type of
Perceived Risk?
A. Functional
B. Social
C. Time
D. Psychological
E. None of the Above

37. Perceived Risk
• Functional
• Physical
• Financial
• Social
• Psychological
• Time

38. 5. The following are Industry Concept
of Competition except:
A. Degree of globalization
B. Entry, mobility and exit barriers
C. Capitalization
D. Number of sellers and degree of
differentiation
E. Degree of vertical integration

39. The following are Industry Concept of
Competition except:
A. Degree of globalization
B. Entry, mobility and exit barriers
C. Capitalization
D. Number of sellers and degree of
differentiation
E. Degree of vertical integration

40. Industry Concept of Competition
• Number of sellers and degree of
differentiation
• Entry, mobility and exit barriers
• Cost structure
• Degree of vertical integration
• Degree of globalization

41. 6. All of these are Market Follower
Strategies except:
A. Counterfeiter
B. Imitator
C. Cloner
D. Adapter
E. None of the Above

42. All of these are Market Follower
Strategies except:
A. Counterfeiter
B. Imitator
C. Cloner
D. Adapter
E. None of the Above