Mobile Marketing for Medical Profession presentation created by http://3rdscreen.org and uploaded by http://mobileadvertisingsystem.com

1. FIRST SCREEN
In 1929, we were introduced to the “First Screen”
Still today, Television advertising is a tremendously effective way to market

2. Second Screen
•In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
•Second Screen was born.
•This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...

3. Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
capable device in them including:
oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

4. With a new screen
brings new ways to
market

5. Always on, always
availableMobile provides a means for brands to
engage their consumers!
Which not only builds brand equity but also refreshes their
relationship with their customers.

6. Mobile Marketing
Techniques
•Mobile Search
•Location Based Services
•SMS Text Message •QR/2D Barcodes
Marketing •3D/Augmented Reality
•Mobile Applications •Mobile Video
•Mobile Gaming
•Mobile Web Sites
•Bluetooth Proximity and
Wifi

7. Mobile Marketing is for your 20 percenters
(the 20% of your customers that spend 80% of the money)
Mobile is an OPT IN ONLY channel
Subscriber based opt in database marketing
Best practices provided by mobile marketing association

8. SMS is the
workhorse of
mobile marketing

9. Text Message
Marketing Methods
•URL/Link Delivery
•Text to Vote •Application Download
•Text to Win •Mobile Coupons
•Text to Screen •Mobile Donation
•Mobile Alerts •Mobile Business Cards
•Reminders

10. QR Codes
Every business has the ability to use a QR Code in some fashion
QR Codes can send customer to:
•Mobile landing page
•Video
•Your social media sites
•Map to your business
•Exclusive coupons, discounts, or
giveaways
•Customer feedback form or
email

11. Is your business
mobile friendly?
•Can your consumers connect with you anytime anywhere?
•By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
•Today 1 in 7 Google searches originate from a mobile
device
oGoogle estimates 1 in 4 searches will
originate from a mobile device in 2012
•43% of Americans own a smart phone
o(82.5 million users)

12. Currently Less than 10% of
web sites are mobile friendly
If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
Traditional web sites have WAY TOO MUCH content!
Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
text)

13. First Develop a Mobile Strategy
•What do your customers or potential customers need
from you when mobile?
•B2B Mobile differs from B2C Mobile because it is
driven by efficiency rather than entertainment
•You must strive to make their work related activities
BETTER, FASTER & EASIER.

14. Decision time
Once you have created a plan to take your web site mobile, you must decide:
To create a simple mobile version of your site in HTML
OR
Get more advanced and create a mobile web app using advanced
languages like HTML5 or JQuery

15. Either way, you MUST include browser detection and
redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
device, they will automatically be redirected to a mobile friendly web
experience.

16. Medical/Healthcare
•Attract and retain a greater share of those
looking for a medical clinic in local town
•Prescription reminders
•“Blast” text messages
•Appointment scheduling/reminders

17. Mobile Medical
Data
•41% of patients would prefer to have more of their care delivered via a
mobile device
•56 % say they like the idea of remote healthcare; and doctors cite faster
treatment decisions and cost reduction due to mobiles
•31% of consumers are willing to incorporate an application into their
existing mobile phones to be able to track and monitor their personal health
information
•40% of consumers are willing to pay for a device and a monthly
subscription fee for a mobile phone application that would send text and e-
mail reminders to take their medications, refill prescriptions, or to access their
medical records and track their health
•Fifty-seven percent of physicians said they would like to use remote
devices to monitor the patients outside of the hospital
o(Pricewaterhouse Coopers)

18. Case Study
•MetroWest Medical Center (Framingham, MA) patients with cell
phones and less urgent health problems can now find out wait times
thanks to the latest technology employed by the hospital network: text
messaging
•MetroWest Medical say they want to build personal relationships with
customers, by embracing the conveniences of the electronic age and
turning their solo acts into partnerships with patients
•plans to offer a free application for patients to download to their smart
phones, with the software program featuring not only emergency room
wait times updated every five minutes, but also searches for doctors and
registration for services like lab tests and radiology scans

19. Case Study
•The service is meant for non-vital patients suffering from
urgent complaints like broken bones, cuts, abdominal pain,
serious headaches or dizziness - anything not requiring acute
care
•Patients send a message - "MED11," or "63311" - to the
texting number 437411, which the hospital encourages them to
save in their phones' contact lists
•Result: Patients with less severe cases can be treated more
quickly and released sooner, avoiding a backup

20. More Data
•Some 40% of pharmaceutical companies already use
mobile to communicate with physicians, consumers, or
employees, while a further 30% will launch their first mobile
experiment this year
•A full 100% of surveyed companies plan to target (or already
target) healthcare professions with their mobile initiatives
•72% of physicians are now using smartphones
•80% are more likely to base a clinical decision on
information accessed via Smartphone than on information from
a journal

21. MobileAdvertisingSystem.com
The future of marketing is here today!
Is your business mobile ready?
http://mobileadvertisingsystem.com