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2020 Vision: Coupon Trends to Keep an Eye on this Year

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Affiliate Summit
Affiliate Summit

by Dan Cohen

Marketing
1  sur  12
pcworld.com/couponcodes 2020 : Coupon Trends to Keep an Eye on this Year Dan Cohen, Group Commercial Director wsj.com/coupons wired.com/coupons
Who is this guy? · 15 years · Network, Agency & Publisher Who is this company? · 2014 · 35+ projects · Hamburg HQ
Twenty Nineteen in Numbers 68% Source: Statista 2019, Valasis 2019, Invespro 2018, CJ Affiliate , DLA Piper 2020 66%55% 31bn $4bn 650+ 23% 7% 5% 88% 160,000
CONSUMERS
PLAYERS
CONTEXT
DIVERSIFICATION
TECHNOLOGY
COMPLIANCE
Clear KPIs Talk to publishers early “Bottom up approach” Bricks & Clicks Audit often
pcworld.com/couponcodeswired.com/coupons jessica.weisman@savings-united.com leah.holcomb@savings-united.com dan.cohen@savings-united.com P a r t n e r s h i p s . U S @ s a v i n g s - u n i t e d . c o m wsj.com/coupons

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