This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.

1. 31
T O O L S O F T H E T R A D E F O R A F F I L I A T E M A R K E T E R S

2. J E A NNI NE C R OOKS
Client Services Manager
Affiliate Window

3. J OHN P L OB RUTTO
Director of Affiliate
Solutions & Partnerships
Airport Manager
Technology Director
Sales Manager
President
Head of Global Distribution
US Sales Director
Director Business Development
Director Affiliate Partnerships
North America
Director of Affiliate Solutions & Partnerships

4. MI K E A L L EN
Internet Marketing Navigator
Businesswright Consulting

5. • Social Media Development
• Site Monitoring
• Office Management
• Marketing / Research
• Content Development
31 TOOLS OF THE TRADE FOR AFFILIATE MARKETERS

6. SOCIAL MEDIA
DEVELOPMENT

7. # 1
FOLLOWERWONK
Twitter Analytics
o Follower analytics – Identify
influencers following you
o Identification, authority, location,
activity
o Find new influencers
o Engagement
o Easy Follow/Unfollow
o Follower Gains/Losses
o Results downloadable
o Manage multiple accounts
Free to $79/mo.
Moz.com/followerwonk

8. # 2
DRUMUP
Social media & content marketing
o Fresh content recommendations
o Review, create and publish posts
o Twitter, Facebook, LinkedIn
o Hashtag recommendations
o iPhone & Android apps
o Manage multiple social accounts
Free to $19 (and up)/mo.
drumup.io

9. # 3
BUFFER
Schedule your posts for later
o Shares your content at the best
possible times throughout the
day
o Post to all social networks
o Easily select which social
accounts you want to post to.
o Post the same message to all
accounts or add context by
customizing each.

10. # 4
TINYURL.COM
Create tiny URLS to shorten
links
o URL that will not break in
email postings and never
expires.
o Redirect to any page on your
site
o Hide your affiliate URLS
o Toolbar feature

11. SITE
MONITORING

12. # 5
UPTIME ROBOT
Website uptime monitoring
o Easy setup in beautiful dashboard
o http(s), ping, keywords, more
o Alerts via email, SMS, Twitter
o 50 monitors checked every 5 min.
Free to $4.50/mo.
uptimerobot.com

13. # 6
VERSIONISTA
Monitor web site changes
o Alerts for content added/removed
o View side by side comparison
o Changes highlighted red or green
o Filters, archives, tracking, more
Free to $19 (and up)/mo.
Versionista.com

14. # 7
PINGDOM TESTS
Page speed and DNS testing
o Enter your URL to test
o Analyzes website performance
o Get scores & recommendations
o Find out if DNS servers are
configured correctly
Free!
tools.pingdom.com

15. # 8
RESPONSINATOR
See your site’s mobile experience
o Test responsive websites
o Emulates different devices
o See various screens & resolutions
o Make your own “Responsinator”
o Better promote your content
Free to $6/mo.
responsinator.com

16. # 9
HELP SCOUT
Help Desk Automation
o Customer friendly
o Workflow builder
o Hosted knowledge base
o Traffic Cop – prevents duplicate
responses
o Live Chat functionality available
Free to $40/user/month
HelpScout.net

17. # 1 0
G O O G L E A N A L Y T I C S
Analytics Tool
o See what’s working and fix
what’s not
o Use customer insights to get
stronger results across all sites,
apps and offline channels.
o Also gives insights into how
visitors find and use your site,
to keep them coming back.
Free

18. OFFICE
MANAGEMENT

19. # 11
EVERNOTE
Information Management
o Share info across multiple devices
o Clip web pages and images
o Scan/digitize business cards
o Search text in PDFs
o Browse note history
Free to $69.99/year
Evernote.com

20. # 1 2
DOODLE
Simplified scheduling tool
o Easy online group scheduling
o Syncs with your calendar
o Outlook, Google, iCal
o Sends reminders
o Accepts appointments online
o Mobile tools
Free to $39/year
doodle.com

21. # 1 3
WUNDERLIST
Synced to-do lists
o Collaborate & share lists
o Reminders, due dates, notes
o Ideal for personal & professional
• Mobile/desktop apps & web
Free to $4.99/mo.
wunderlist.com

22. # 1 4
HARVEST
Simple time tracking software
o Replacement for timesheets
o Great for billing clients
o Web, desktop & smartphone apps
o Colorful time usage reports
Free to $12/mo. for 1 user
getharvest.com

23. # 1 5
MA I L CHI MP. COM
Newsletter provider
o Easy drag and drop
designer to create
campaigns that match
your style
o Robust marketing
automation makes sure
emails get to the right
people at the right time
o Advanced reporting
features are easily
accessible anywhere
Free!

24. # 1 6
F R E E C O N F E R E N C E
C A L L . C O M
100% Free Conference Call
Service
o Free Online Meetings
o Record and Share Any Call
o Quick and Easy Group
Meetings
o Available on Demand
o HD Conference Audio/Video
o Screen Sharing
o International dial-in access
Free!

25. # 1 7
D R OPBOX. COM
File Sharing
o Access files from anywhere,
on any device, and share
them with anyone.
o Save files on your computer,
then access them on your
phone from the road.
o Everything stored in Dropbox
is synced automatically to all
your devices.
o Up to 16GB free space
Free

26. MARKETING /
RESEARCH

27. # 1 8
CANVA
PDF Creation Tool
o Create presentations, social
media graphics, infographics, ads,
business cards, letterhead
o Free and paid images
o Variety of fonts, icons & shapes
o Tutorials available
o Creations shareable
Free/Based on selections
Canva.com

28. # 1 9
WISESTAMP
Rich email signatures
o Easy online templates
o Create multiple signatures
o Works on all major platforms
o Vividly promotes your content
Free to $4/mo.
wisestamp.com

29. # 2 0
Z OHO/ SURVEY. COM
Free surveys and reporting
o Templates in 30+ Languages
o Customized themes lets you
tailor the look of your survey
o Organize your surveys to
make them more relevant to
participants, and improve the
quality of responses.
o Real time reporting and
analytics
Free

30. # 2 1
OWLER. COM
Competitor Intelligence
o Free company
intelligence
o Insights on companies
you follow
o Stay up to date on your
competitors with daily
snapshots
o See how you stack up
with weekly reports
Free!

31. # 2 2
SIMILARWEB
Website traffic analytics
o Discover competitor web data
o Traffic & engagement stats
o Organic & paid keywords
o Similar sites, audience interests
o Browser toolbar extension
o Global, country, category rankings
Free to $199 (and up)/mo.
similarweb.com

32. # 2 3
ICONOSQUARE
Instagram Analysis
o Track follower growth &
composition
o Engagement analysis
o Hashtag performance & insights
o Competitor comparison
o Live Chat functionality available
o Photo & video contest
management
$49 - $499/yr.
Iconosquare.com

33. # 2 4
SHOPIFY
Ecommerce Platform
o Comprehensive dashboard
management
o Tax/Shipping functionality
included
o Robust sales reporting
o Free store templates
o Easy setup
o 70 payment gateways
$9 - $299/mo.
Shopify.com

34. # 2 5
JOTFORM
Online Form Builder
o Template form catalog
o Tax/Shipping functionality
included
o Robust sales reporting
o Free store templates
o Easy setup
o 70 payment gateways
$9 - $299/mo.
jotform.com

35. # 2 6
W-TS
WordPress theme detector
o Enter URL and search – easy!
o Detects if site uses WordPress
o Identifies parent & child themes
o Detects plugins being used
o Great for ideas & research
Free!
whatwpthemeisthat.com

36. CONTENT
DEVELOPMENT

37. # 2 7
UBERSUGGEST
Keyword Suggestion
o Choice of sources – web,
YouTube, news, images
o Results in multiple languages
o Deeper research by word
o Word Cloud
o Google Trends available
o Results downloadable
o Manage multiple accounts
Free
Ubersuggest.io

38. # 2 8
SEARCHBOTH.COM
Use two search engines at once
o Compare search results instantly
o Google, Yahoo!, Bing & 5 more
o Side by side display
o 18 localized international sites
Free!
searchboth.com

39. # 2 9
WHOI S.I CANN. ORG
Domain Ownership
o Lookup any domain to
find registered owner
o Determine domain
availability
o Contact network
administrators regarding
technical difficulties
o Investigate identity in
response to cyber attack
Free

40. # 3 0
MA J E STI C.COM
Site Explorer
o Find out how all the
websites on the internet
link to each other
o Largest Link Intelligence
database on the planet.
o Detailed information
about how the fabric of
the web is knitted
together.
Free - $399/mo.

41. # 3 1
WP ENGINE
WordPress Hosting
o Hosting designed specifically for
WP sites
o Scalability
o Content delivery network
o Faster load times
o Automatic backup
o Security
o 24/7 support
o Enterprise-level available
$29 - $249+/mo.
WPEngine.com

42. AND 2
BONUS TOOLS

43. # 3 2
WAVE
Easy accounting, invoicing, etc.
o Manage banking & credit cards
o Easy invoicing & online payments
o Record receipts (app option too)
o Easy accounting & rich reports
o Accept credit cards (low fees)
o Payroll with direct deposit
Free (payroll extra)
waveapps.com

44. # 3 3
JIRA
Issue and Project Tracker
o Dashboard overview of projects
o Strong for Agile, Scrum, Kanban
o Customizable fields
o Works with multiple 3rd party
plugins
o Set Individual permission levels
o Reuse filters for specific criteria
$10/mo. – scales based on needs
atlassian.com/software/jira

45. Q&A
3 1 T O O L S O F T H E T R A D E F O R A F F I L I A T E M A R K E T E R S

46. Mike Allen
Businesswright Consulting
@istudybusiness / @mta1
mike@businesswright.com
Jeannine Crooks
Affiliate Window
@Jeannine_Crooks
jeannine.crooks@affiliatewindow.com
John LoBrutto
Liquid Web
jlobrutto@liquidweb.com