Large affiliates dominate but there’s still room for smaller affiliates. Get expert tips to show your value to merchants; do what the big guys can’t; leverage your smaller size to deliver a big bang.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate Marketing
Kim Rowley, Owner, Key Internet Marketing, Inc. (Twitter @kimarketing) (Moderator)
Jeremy Palmer, Chief Marketing Officer, CouponPal (Twitter @jeremypalmer)
Joe Sousa, Affiliate Manager, Snow Consulting (Twitter @drcool73)
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Is Bigger Always Better?
1. Large affiliates dominate but there’s still
room for smaller affiliates. Get expert tips
to show your value to merchants; do what
the big guys can’t; leverage your smaller
size to deliver a big bang.
ASW13
2. Jeremy Palmer
Chief Marketing
Officer, CouponPal
Twitter
@jeremypalmer
ASW13
4. Kim Rowley
Owner, Key
Internet
Marketing, Inc.
(Twitter
@kimarketing
(Moderator)
ASW13
5. Why small affiliates are struggling
The value small affiliates can bring that the big
guys can't
Is it still possible for a small affiliate to make a
good living in affiliate marketing?
Advice for smaller affiliates who are struggling
Advice for new affiliates
Merchant tips for smaller affiliates
ASW13
6. Big affiliates (especially in the coupon/deal
space) continue to get bigger
Google’s continuous algorithm changes are
complex
Lack of diversification for sites and traffic
Complacency
Lack of resources and capital to grow
business
They don’t treat their business like a business
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7. Can reach into smaller niches
Highly-targeted reach into different social
audiences and communities
Freedom to be more creative and innovative
Quicker to act and launch new campaigns
without needing approval
Able to immediately seize new opportunities
and trends (Pinterest, Instragram, etc.)
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8. Yes, but set realistic expectation
Create plans for long-term success
Not a “get rich quick” endeavor
Do it part-time, transition to full time
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9. Think about offering your services as a
consultant to a merchant, other affiliates or
an OPM
Diversity your offers and traffic
Learn as much as you can about search
Continue to test and change what is not
working
Stay on top of industry trends
Establish good relationships with affiliate
managers and look for ways to meet their
needs and goals
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10. Aim to build a brand, not an affiliate site
Build long-term relationships
Don’t chase the algorithm
Keep working while you learn
Cash is king – stay liquid
Create a Google contingency plan
Do you really want to own a business
Stay hungry
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11. Nurture your small affiliates
Better to have a lot of affiliates doing a little
volume, than a few affiliates doing a lot of
volume
Provide education and resources
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