3. 3
1. Channel Evolution Into Partner Marketing
Traditional Affiliate
Marketing
Emerging Performance
Channels
PR+ Influencer
Marketing/Advocacy
Business Development/
Partner Marketing
Referral
Programs
4. 4
PARTNER MARKETING
1. Channel Evolution Into Partner Marketing
Traditional Affiliate
Marketing
Emerging Performance
Channels
PR+ Influencer
Marketing/Advocacy
Business Development/
Partner Marketing
Referral
Programs
5. 5
BRANDS’ NEEDS
• Track partner activity and know ROAS.
• More automation and scalable tools.
• Tie payout to performance.
• More transparency.
• Better brand experience.
6. 6
PUBLISHER/ PARTNER NEEDS
• Grow their share of marketing budget
shifted from brand to performance.
• More transparency into brand partner’s
data and KPI’s.
• Clear communication from brand partners
on changes, opportunities, etc.
• Fair and hybrid compensation.
• Real-time reporting on performance.
8. 8
BIGGER PARTNER
MANAGEMENT TEAMS
• Multiple FTE’s.
• 5-10 year experience, VP/Director level.
• Multiregional experience, local language capability.
• Specific experience in recruiting, business
development, campaign development, fraud, data
analysis, etc.
10. 10
MORE LICENSED TECH &
“IN HOUSE” PROGRAMS
• Separation of services and technology.
• No more “roadmap”, platforms will have to
compete as tech companies on features available
today and tomorrow.
• More licensed tech, continued phase out of
performance fee.
• Partner and “In House Programs” using white
labeled technology.
11. 11
ENABLING TECH
Reporting Automation & Integration
• OptimusPrime
• Affluent
Fraud
• Forensiq
Date and Attribution
• Odyssey
Buy Now
• Monotote
Publisher Analytics & BI
• Trackonomics
13. 13
• Shift towards “open” systems vs “closed” systems.
• Interoperability will be essential.
• Similar to path programmatic.
• Network compatibility.
INTEROPERABILITY
16. 16
GOING GLOBAL FASTER
• Direct to consumer brands starting global and
going global faster.
• Consumers are increasingly shopping from outside
their own countries.
• As global e-commerce and global partner
marketing grows, so will brands’ demand for more
global partner marketing solutions.
17. 17
APAC GROWTH
• Ecommerce sales = $3.5 trillion in 2021
• Mobile device-commerce sales = 80% of
transactions, just over $2.7 trillion dollars by 2021.
• Multitrillion-dollar e-commerce market and the
world’s largest.
18. 18
GLOBAL AGENCIES &
COMPLIANCE
• Why have five agencies when you have one
platform?
• Brands looking for global solutions, integrated
global strategy and in-country support.
• Brands/agencies need to stay abreast of global and
region-specific changes such as GDPR, Nexus, FTC,
rollout of more stringent policies in the U.S. around
privacy and disclosures.
19. ROBERT GLAZER
Founder & CEO
rglazer@accelerationpartners.com
Twitter: @robert_glazer
Instagram: @robertglazer_
THANK YOU!
http://pages.accelerationpartners.com/robert-glazer-ase
Notes de l'éditeur
Track partner activity and have visibility into how they’re performing.
To know what their return on ad spend is.
Better efficiency, simplicity and automation from their marketing and partnerships.
To lower risk from their marketing activity.
More control over their marketing program’s performance.
More transparency about what their partners are doing to promote them.
To ensure that they are primarily only paying after performance/a conversion has been realized. Not before and then hope that something happens that’s beneficial to their brand and business.
Brands to allocate more of their budget to performance-driven online marketing.
More transparency into their brand partner’s data, KPIs and goals so that they can better optimize their marketing strategies to drive results that will meet those objectives.
Clear communication from their brand partners
Fair compensation from their brand partner when they drive valuable results.
Hybrid compensation.
Will need access to training
Interoperability will be essential
Everyone will need to be able to work and trade with everyone. Accommodating this will mean moving toward “open” systems vs “closed” systems.
Similar to programmatic
Brands’ chosen platform or “network” needs to be compatible with the network that the other brand partner is on.
APAC ecommerce sales are expected to grow to over $3.5 trillion (US Dollars) in 2021.
APAC mobile device-commerce sales will account for a staggering 80% of transactions, just over $2.7 trillion dollars by 2021.
APAC is a multitrillion-dollar e-commerce market and the world’s largest, and almost three times larger than North America, the second largest, who have yet to exceed a trillion dollars.