Grill the Affiliate Manager: Questions You Want Answered

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: In-house and outsourced program managers take the hot seat to answer questions about commissions, promotions, recruitment, coupon sites, communication, and more. Nothing is off-limits!

Business Divertissement et humour

Affiliate Summit West 2014

Grill the Affiliate Manager:

Questions You Want Answered
Tricia Meyer, Sunshine Rewards (@sunshinetricia)

Greg Hoffman, Greg Hoffman Consulting (@akagorilla)
Mike Nunez, AffiliateManager.com (@MikeNunez)
Rebecca Pollard, Pet360, (@RebeccaP_Pet360)

Agenda
•
•
•
•
•
•

Introductions
Panel Background
Speed Round
Approving and Rejecting Affiliates
Communicating with Affiliates
Benefits of Working with Affiliate
Managers
• Audience Questions

Introductions
• Tricia Meyer, Sunshine Rewards
– @sunshinetricia, Tricia@tricia.me

• Greg Hoffman, Greg Hoffman Consulting
– @affiliategorilla, Greg@GregHoffmanConsulting.com

• Rebecca Pollard, Pet360
– @RebeccaP_Pet360, rpollard@Pet360.com

• Mike Nunez, AffiliateManager.com
– @MikeNunez, Mike@AffiliateManager.com

Panel Representation
•
•
•
•

In-House versus Outsourced
Recent versus Long-term Management
No Network Management
YMML—Your Mileage May Vary

How Important Is Relationship With
Affiliate Manager?

2013 Affiliate Summit AffStat Report

What Affiliates Say
• "These people need to be fired: Affiliate
managers who do not respond to emails, who
expire publishers without warning or explanation,
who will not help a publisher with a problem
concerning an advertiser, who treat publishers
as second class citizens."
• "Affiliate managers rarely make any effort to
respond to my problems, complaints or request
for help."
• "It should be easier to reach affiliate managers
or at least know who is managing programs
before signing up."
2010 Affiliate Summit AffStat Report

Speed Round
• Yes or No Answers Only!

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com
Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com
Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

Approving and Rejecting Affiliates

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com
Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com
Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

Communicating with Affiliates

2013 Affiliate Summit AffStat Report

Communicating with Affiliates

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com
Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com
Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

Benefits of Working With Affiliate
Managers

•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com
Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com
Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

Audience Questions
• Submitted in Advance
• Tweeting During Presentation
• Open Mic
•
•
•
•

Tricia Meyer, @sunshinetricia, Tricia@tricia.me
Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com
Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com
Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

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Grill the Affiliate Manager: Questions You Want Answered

1. Affiliate Summit West 2014 Grill the Affiliate Manager: Questions You Want Answered Tricia Meyer, Sunshine Rewards (@sunshinetricia) Greg Hoffman, Greg Hoffman Consulting (@akagorilla) Mike Nunez, AffiliateManager.com (@MikeNunez) Rebecca Pollard, Pet360, (@RebeccaP_Pet360)

2. Agenda • • • • • • Introductions Panel Background Speed Round Approving and Rejecting Affiliates Communicating with Affiliates Benefits of Working with Affiliate Managers • Audience Questions

3. Introductions • Tricia Meyer, Sunshine Rewards – @sunshinetricia, Tricia@tricia.me • Greg Hoffman, Greg Hoffman Consulting – @affiliategorilla, Greg@GregHoffmanConsulting.com • Rebecca Pollard, Pet360 – @RebeccaP_Pet360, rpollard@Pet360.com • Mike Nunez, AffiliateManager.com – @MikeNunez, Mike@AffiliateManager.com

4. Panel Representation • • • • In-House versus Outsourced Recent versus Long-term Management No Network Management YMML—Your Mileage May Vary

5. How Important Is Relationship With Affiliate Manager? 2013 Affiliate Summit AffStat Report

6. What Affiliates Say • "These people need to be fired: Affiliate managers who do not respond to emails, who expire publishers without warning or explanation, who will not help a publisher with a problem concerning an advertiser, who treat publishers as second class citizens." • "Affiliate managers rarely make any effort to respond to my problems, complaints or request for help." • "It should be easier to reach affiliate managers or at least know who is managing programs before signing up." 2010 Affiliate Summit AffStat Report

7. Speed Round • Yes or No Answers Only! • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

8. Approving and Rejecting Affiliates • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

9. Communicating with Affiliates 2013 Affiliate Summit AffStat Report

10. Communicating with Affiliates • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

11. Benefits of Working With Affiliate Managers • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

12. Audience Questions • Submitted in Advance • Tweeting During Presentation • Open Mic • • • • Tricia Meyer, @sunshinetricia, Tricia@tricia.me Greg Hoffman, @affiliategorilla, Greg@GregHoffmanConsulting.com Rebecca Pollard, @RebeccaP_Pet360, rpollard@Pet360.com Mike Nunez, @MikeNunez, Mike@AffiliateManager.com

Grill the Affiliate Manager: Questions You Want Answered

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