This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Affiliate campaigns need to have the best tracking and reporting, and consistently deliver account growth. In an environment of continual evolution we discuss the best practices for success.

1. Maximizing Performance
by having the best processes

2. Today’s Panel
o Mark Smith from Linkdex
o Charles Calabrese from Performance Horizon Group
o Chris Graham from Digital Net Agency
o Erik Homfrom NexTag

3. Tales from the floor

4. Panel Questions
• What does “the best process” mean to each of you?
• What are the basics – what do we need to always be aware of?
• How would you advise a start-up – what are the pitfalls of affiliate
management and publisher recruitment, for example?
• Which technologies have you integrated to streamline process?
• What’s your advice on bringing different third party tech together?
• What one thing has made the biggest difference to each of you?
• We all make mistakes – what do you wish you’d known earlier?

5. Inviting Questions
• Audience Q & A

6. Thank you