Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend.

1. Advanced Optimization for Landing Pages

2. Moderator: Olivier Chaine, CEO, magnify360 Panelists: Trevor Claiborne , Product Marketing Manager, Google Lisa Crossley Hunter , Senior Director CJ Search, Commission Junction Beth Kirsch , VP, Marketing and Business Development, uAmplify

4. Formula for Online Success ’ 97 Build a Brochure Site ’ 99 Build a ‘Pretty’ Site ’ 01 Success? What’s That? ’ 03 A/B Testing ’ 05 Advertise on Google ’ 07 Optimize Media Budgets 2009 Conversion Optimization

5. I’m Not a Click….. I am bi-lingual a world traveler a blogger an early-adopter I am a small business owner a huge sports fan not a computer person very organized I am a grandfather a Fortune 500 Exec always mobile decisive I am a film buff a trend setter high-maintenance so, like, L.A.

6. Profile Driven Insight Findings: Copy heavy pages perform better after hours, while concise pages perform better during business hours. Top Performing Time Profiles: Weekday, Morning, Afternoon Top Performing Time Profiles: Weekend, Insomniac

7. Customers Think Differently LOGICAL EMOTIONAL COMPETITIVE SLOW SPONTANEOUS METHODICAL HUMANISTIC FAST

8. Performance By Profile Early Adopter

9. Designing for the Customer Why are they here TODAY? How do they THINK? How do they BUY / STICK? What kind of DIALOG is best? 1 2 3 4

10. Test Everything

11. Faster Optimization = Higher Margins, Competitive Advantage

13. Website Optimizer & LPO Strategies Trevor Claiborne Product Marketing Manager Google Website Optimizer

15. A/B Testing A B Vs.

16. MerchantWarehouse – Version A

17. MerchantWarehouse – Version B 15% increase in conversions

18. Multivariate Testing Headline Image Buy now Product description Better Headline Free Trial Alternate description

20. 50% increase in conversions

23. Start Now Took 20 minutes to set up Took 1 week to collect data 7% increase in conversions Ran their first test Vs.

25. Test Often Time Conversion Rate Your current conversion rate Conversions without testing 7% increase 13% increase 12% increase 19% increase Conversions After Testing 61% increase

27. Multipage Multivariate Section Script Test Page Tracking Script Section Script Section Script Conversion Script Conversion Page

28. Multipage Multivariate SS Test Page Tracking Script Control Script Section Script CS Conv. Page TS SS TS Page 2 Page 3

29. The “Don’t Bounce” Test Conversion Script Conversion Page Test Page Tracking Script Control Script

30. The “Don’t Bounce” Test CS Test Page Tracking Script Control Script CS CS

33. Beth Kirsch VP, Marketing and Business Development, uAmplify

36. Search and Affiliate LPO Lisa Crossley Hunter Senior Director, CJ Search

41. Separate LPO for Different Channels Affiliate Channel Optimized 2 Product Lines: Shared Hosting | Dedicated Hosting Campaign Performance: Conversion Rate Lift: 454% Control Page Optimized Shared Hosting Page

42. Question & Answer