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AFFILIATE WEB 2.0  Discover the 10 companies defining the new internet   Affiliate Summit January 23, 2007 Jay Berkowitz [email_address] 561-620-9121
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is TenGoldenRules.com? ,[object Object],[object Object],[object Object],[object Object]
Annie’sCostumes.com 15% of $4.8 Billion Industry Click to Search
AmericanDiabetes.com $30+ Per Lead, no reversals
Objectives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Tools ,[object Object],[object Object],[object Object],[object Object]
Internet Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Tools – Syntryx Reverse link search to site
Web Tools - Syntryx Number of links to AffiliateSummit.com from Search Engines,  ODP/DMOZ
Web Tools - Syntryx Where linking servers are located… Affiliate Summit London???
Web 2.0 - What is it?
Web 2.0 - What is it? ,[object Object]
Web 2.0 - What is it? ,[object Object],[object Object],[object Object]
Web 2.0 - What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
AFFILIATE  WEB 2.0  Discover the 10 companies defining the new internet
# 1 – PayPal (eCommerce)
[object Object],[object Object],[object Object],# 1 – PayPal (eCommerce)
[object Object],[object Object],[object Object],[object Object],[object Object],# 1 – PayPal (eCommerce)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 1 – PayPal (eCommerce)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 1 – PayPal (eCommerce)
Commission Junction on CJ.com
Long Tail - Why the Future of Business is Selling Less of More Chris Anderson ,[object Object],Best Sellers Sales The Long Tail
Best Sellers
Best Sellers Long Tail
Library Research
Library Research Long Tail Research
Annie’s Costume’s Retail Closed Halloween ‘04
Annie’s Costume’s Retail Closed Halloween ‘04 Annie’sCostumes.com30,000 SKU’s
Local Drug Store
Local Drug Store AmericanDiabetes.com
# 2 – MySpace  Alexa Rank 6 Google Page Rank 9/10
[object Object],[object Object],[object Object],# 2 – MySpace
# 2 -  MySpace  From 100,000 to 6 on Alexa
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 2 – MySpace
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 2 – MySpace
YouTube  – 30 Million Views/Day! Purchased by Google for $1.65B Alexa Rank 10 Google Page Rank 7/10
FaceBook – 7 Million users at 2,000 universities  Alexa Rank 71 Google Page Rank 6/10
Craigslist – Classifieds, Real Estate, Very Few Paid  Alexa Rank 30 Google Page Rank 7/10
Flickr – Photo Sharing Alexa Rank 39 Google Page Rank 8/10
Digg –  ‘Dig’ votes for top news 1,000,000 visitors/day, new NYTimes? Alexa Rank 90 Google Page Rank
Revver   – All  videos reviewed, Ads run after video with Rev. share  http://one.revver.com/revver/find/lonelygirl#_show_video_62453
Revver   – All  videos reviewed, Ads run after video with Rev. share  http://one.revver.com/revver/find/lonelygirl#_show_video_62453   LonelyGirl15 huge following turned out to be a film project
SecondLife.com   – Fake people buying fake things with real money
SecondLife.com   – 2.8 Million Residents, US $998,867 spent last 24hrs
SecondLife.com   – First US $ Millionaire Ailin Graef aka Anshe Chung
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 2 – MySpace
# 3 – Blogger  (Blogging, Vlogging)
# 3 – Blogger  (Blogging, Vlogging)
[object Object],[object Object],# 3 – Blogger  (Blogging, Vlogging)
[object Object],[object Object],[object Object],[object Object],[object Object],# 3 – Blogger  (Blogging, Vlogging)
Fark.com  User submitted Jokes, Links, Video 40M Page views, $800,000/Mo. Alexa Rank 853 Google Page Rank 8/10
BoingBoing.net  “A Directory of Wonderful Things” $1,000,000 revenue Alexa Rank 1,322 Google Page Rank 9/10
PopSugar.com  Celebrity Gossip  12 Million Page views/Mo, $10M valuation Alexa Rank 4,695 Google Page Rank 5/10
PopSugar.com  Celebrity Gossip  12 Million Page views/Mo, $10M valuation Started in April!!!!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 3 – Blogger  (Blogging, Vlogging)
Federated Media  Advertising for 75 Top Blogs, $8 CPM’s
Google’s AdSense  Ads ‘contextual’, $4 Billion revenue
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 3 – Blogger  (Blogging, Vlogging)
Halloween Blog
TGR Blog Technique
Google Rank before Blog Technique
Step 1: Create a Webpage
Step 2 - Add a Blog Entry Use the same title as the web page
Step 2: Submit to Blog Search Engines
#1 and 2 for “internet marketing specialist boca” One Week Later!!!
6 months Later 2 for “internet marketing specialist boca”
#4 - About.com  Sites built for search
#4 - About.com  Sites built for search Alexa Rank 91 Google Page Rank 9/10
 
[object Object],[object Object],#4 - About.com  Built for Search
[object Object],[object Object],[object Object],[object Object],[object Object],#4 - About.com  Built for Search
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#4 - About.com  Built for Search
Alexa Rank 16 Google Page Rank 8/10
Alexa Rank 5,158 Google Page Rank 6/10
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#4 - About.com  Built for Search
How to Succeed in Search
Pay-Per-Click Search “Paid Advertising”
Free Search  “PR” ‘ Natural’ or ‘Organic’
[object Object],[object Object],[object Object],Three Keys to Search Success (of 100+)
Google Cache reveals keywords
 
 
http://searchmarketing.yahoo.com/rc/srch/?mkt=us Keyword Tool
Keyword Research -  Searches
Keyword Research -  Index
TenGoldenRules.com  Home Page Word Count – 959
MSN.com link:www.website.com Shows how many links TO a site TenGoldenRules has 775 Links TO the site
TenGoldenRules.com  Meta tags match content
Search Success!
Search Engine Success!
# 5 – DailyCandy.com
[object Object],[object Object],# 5 – DailyCandy.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 5 – DailyCandy.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 5 – DailyCandy.com
eDiets.com – 19 eNewsletters including ‘Mr. Bad Foods’
BabyCenter.com
Astrology.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 5 – DailyCandy.com
 
 
Newsletter Model 1. Permission ‘Opt-in’ 2. Stay Top-of-Mind 3. Add search content to site 4. ‘Send-to-a-Friend’ 5. Submit articles
# 6 – Google AdWords & Analytics
[object Object],[object Object],# 6 – Google AdWords & Analytics
Google Analytics
Google Analytics Marketing Summary
Google Analytics Marketing Summary
[object Object],[object Object],[object Object],[object Object],[object Object],# 6 – Google AdWords & Analytics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 6 – Google AdWords & Analytics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 6 – Google AdWords & Analytics
Sponsored Link Position #2
Test a Google PPC Account I select the Keywords I want to target
Test a Google PPC Account I write the exact ad copy I want to test
Test a Google PPC Account How many Impressions and Clicks we have received
Test a Google PPC Account The Click Through Rate
Test a Google PPC Account The Conversion Rate (Sales over Clicks)
Test a Google PPC Account Cost Per Conversion …Cost of a ‘Sale’
Syntryx Research
Syntryx Tool Top sites linking to competitor
Syntryx Tool Top links to a competitor
# 7– NetFlix.com Alexa Rank 217 Google Page Rank 9/10
[object Object],[object Object],[object Object],# 7 – NetFlix
[object Object],[object Object],[object Object],[object Object],[object Object],# 7 – NetFlix
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 7 – NetFlix
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 7 – NetFlix
# 7– NetFlix My Personal Queue “Crash” and “City of God”
NetFlix Affiliate Program
# 8 – iTunes  (Podcasting, Vodcasting ) Alexa Rank 77 Google Page Rank 9/10
# 8 – My Podcasts
[object Object],[object Object],[object Object],# 8 – iTunes  (Podcasting, Vodcasting )
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 8 – iTunes  (Podcasting, Vodcasting )
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 8 – iTunes  (Podcasting, Vodcasting )
# 9 – Starbucks (Mobile)
[object Object],[object Object],[object Object],# 9 – Starbucks  (Mobile Web)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 9 – Starbucks  (Mobile Web)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 9 – Starbucks  (Mobile Web)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# 9 – Starbucks  (Mobile Web)
Recent Mobile Marketing Promotions Weather Channel Alerts Sports scores, odds Free performance downloads
#10 - PRWeb – Search Optimized Public Relations
[object Object],[object Object],#10 - PRWeb – Search Optimized Public Relations
[object Object],[object Object],[object Object],[object Object],#10 - PRWeb – Search Optimized Public Relations
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#10 - PRWeb – Search Optimized Public Relations
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#10 - PRWeb – Search Optimized Public Relations
Keyword Research -  Index
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WEB 2.0 - The ten companies defining the new internet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion

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