This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Let’s face it; the vast majority of your affiliates are inactive. It’s paradoxical. You didn’t make them sign up. Discover proven techniques to excite and activate idle affiliates. Q&A at the end.

1. Affiliate Activation:
20 Ways to Get Them
Cranking
Geno Prussakov
CEO, AM Navigator (affiliate management agency)
www.amnavigator.com
Founder, Affiliate Management Days (conference)
www.amdays.com
888-588-8866 | Washington, DC
geno@amnavigator.com | @ePrussakov
.

2. Common Problem
© 2015 Universal Studios

4. Paradox?
Yes!!

5. Additional
Challenge:
“Marketing
to Marketers”

6. OPPORTUNITY!

7. BUT

8. Great
o Resources
(to educate)
o Incentives
(to motivate)
o Tools
(to equip)
o Support
G.R.I.T.S

9. - I -
RESOURCES

10. Pattern to Follow:
1. Remind them of your program details
2. Include reasons to activate
3. Present precoded affiliate links
4. Call to action
5. Provide detailed contact info
1. Approval Email
Key Objective:
Excite them to take action

11. 2. Static Textual Content

12. Examples:
• Program Support Website
• FAQ Section
• Tips and Ideas
• Educational Material
2. Static Textual Content

13. 2. Static Textual Content

14. Examples:
• Blog
• Facebook page and/or group
• LinkedIn group
• Twitter updates
3. Dynamic Textual Content

15. 3. Dynamic Textual Content

16. 4. Visual Content
Source: http://www.blanc.ltd.uk/infographics/

17. 4. Visual Content

18. 4. Visual Content

19. 4. Visual Content

20. - II -
INCENTIVES

21. Congratulations! You have just been approved for FTP access to
the HalloweenMart.com's affiliate datafeed.
Import our datafeed soon, send $799 in sales by February 28,
2015, and I will deposit a $50 cash bonus (on top of your
commissions) into your ShareASale account. With our 30-day
affiliate-referred AOV exceeding $50, reaching this goal is not
hard, and we are looking forward to your participation!
5. Activation Incentives

22. 6. Performance Incentives

23. 7. Contests

24. - III -
TOOLS

25. 8. Blogger Plugins

26. 9. Widgets
CrazyForBargains widget (on ShareASale)

27. I sometimes get requests from AMs on what will help
affiliates market the product. I always ask for content
I can use to craft articles, emails, tweets, etc.
I rarely get a response. [bold font added]
10. Content About Product
Content helps them create:
• Blog posts, articles
• Reviews, how-to guides
• Social media content
• Text(s) of email promotions

28. 11. List(s) of Bestsellers

29. 11. List(s) of Bestsellers

30. 12. Keywords

31. Application Programming
Interface (API) – a set of
functions and procedures that
allow the creation of
applications which access the
features or data of an
operating system, application,
or other service.
Oxford Pocket Dictionary of Current English
Equip Developers!!
13. Product API Access

32. 13. Product API Access

33. 14. Mobile-Oriented Tools
Ericsson Mobility Report Q 2014 (via @wearesocialsg)

34. 14. Mobile-Oriented Tools
for Feature Phones
• 120×20 (small banner)
• 168×28 (medium banner)
• 216×36 (large banner)
• 120×30 (small high
image banner)
• 168×42 (medium high
image banner)
• 216×54 (large high
image banner)
for Smartphones
• 300×250 (static interstitial)
• 300×50 (mobile
leaderboard)
• 320×50 (static wide
banner)
• 320×100 (large banner)
• 300×75 (high image
banner)
• 300×160
Creatives

35. API access for mobile app & game developers
14. Mobile-Oriented Tools

36. - IV -
SUPPORT

37. 15. Being Reachable

38. 16. Segmentation
“As a retailer, you likely segment your
consumers…
Segmentation can also be applied to your
affiliate marketing channel. Just as different
types of customers require different levels of
service, different types of affiliates require
different resources.”
— Carolyn Kmet, former Director of Affiliate Marketing at Groupon

39. Criteria:
o Type
o Performance
o Niches
o Terms/Payouts
16. Segmentation

40. Here's how well some of our current affiliates are doing
• SEM: $2,854 1-day commission // $188 EPC
• Email: $1,554 1-day commission // $142 EPC
• Blogging: $2,226 1-day commission // $110 EPC
17. Motivation Thru Examples
Always remove sensitive info!
(URL, names, content, etc)

41. 18. Tailored Suggestions
I recently signed up to one affiliate program that had their act together:
1. It was “manual approval” and I was accepted into the program within 24 hours.
2. I received a nice welcome email with all the names of the outsourced affiliate
managers
3. Shortly after that I was welcomed by the ecommerce the company itself and the
affiliate associates introduced themselves.
4. Over the next week the affiliate management company sent a few
suggestions to get the most out of the program via email.
… I will do my best to promote this company and their products.
What a contrast to about 70% of the other companies that have affiliate programs!

42. 19. Surveys
Example:

43. Effectiveness:
 Initial email: max. 4% response
 Follow-ups: ≈12% more respond
Frequency:
1. A week from original email
2. 1 more week down the road
3. 2-3 months
4. Half a year
5. A year
20. Follow-ups

44. To Recap…

45. RESOURCES:
1. Approval email
2. Textual content (static)
3. Textual content (dynamic)
4. Visual content
INCENTIVES:
5. Activation incentives
6. Performance incentives
7. Contests
TOOLS:
8. Blogger plugins
9. Widgets
10. Content about product
11. Lists of bestsellers
12. Keywords
13. Product API access
14. Mobile-oriented tools
Activate Affiliates
with GRITS Approach
SUPPORT:
15. Being reachable
16. Segmentation
17. Motivation thru examples
18. Tailored suggestions
19. Surveys
20. Follow-ups

46. In Conclusion…