This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Do you see Spike in your affiliate’s monthly invoices ? Are you loosing traffic from your cart or checkout page ? Do you see round tripping in your traffic ? Learn how to combat theft from us ?

1. Place your screenshot here
Affiliate’sFraudDetection&
Prevention

2. Hello!
I am Gaurav Sethi
What I believe StayCleanorStayAway
You can find me at:
gaurav@viruspositive.com
@viruspositive

3. Agenda
1. Why to Care & What it is ?
2. Industry Movements
3. Research Analysis with Case Study
4. Common Mistakes
5. Best Pratices

4. AffiliateMarketing&Frauds
Some Facts & Known Types of Affiliate Fraud’s

5. ✖ Affiliate Marketing Industry to Grow to $6.8bn over Next 5 Years
✖ Approximately 15% of all digital media industry’s revenue comes from
affiliate marketing
✖ U.S. affiliate marketing spend nears $5B. That is twice the economy of
Belize.
✖ In most affiliate programs less than 10% of affiliates drive 90% of traffic
and conversions
.
QuickGlimpse
W.F.Ahasdescribedadfraudashavingthepotentialtobecomethesecond
mostprofitableformoforganised crimeintheworldwithinthenext
decade, cominginsecondonlytococaineandopiatetrafficking.

6. Redefining AffiliateMARKETINGScenario
A business model based on Genuine Referral between advertisers and
publishers accomplished with Revenue sharing. The goal is to increase
the Net Revenue
Term Genuine referral is defined as the lead which would not have
converted otherwise.
Different Types of Referral Methodologies Involved
✖ Affiliate Marketing
✖ Organic SEO
✖ Paid Search
✖ Direct Type-in
✖ Comparison Shopping
✖ Banner Advertising
✖ Social Media

7. IsitReallyworkingas
definedin1989?

8. Redefining ParasiticAffiliateMethodologies
“The number of infected PCs jumped some 106% during the holiday
season's first shopping weekend and 118% above normal on Cyber
Monday." The infections recorded was between Nov. 25 and Nov. 28, 2016.
The study in this presentation will revolve around the Malwares,
Spywares, adwares, Junkwares.... developed with an aim to perform
Advertisement Frauds.
We conducted a research on more than 1000 applications that are
compatible with windows platform in the last 3 months.
And we found that over 45 % of the sample were involved in
Advertisement fraud in a way or other.
In all findings, these apps reflected every (Referral) visitor to be
authentic, but it is actually Parasitic .

9. The sample set compromised of:
1.Extensions/Toolbars/Browser Plugins available on Standard
market place offering either of the feature listed below
✖ Enhancing Shopping Experience
✖ Product/Price Comparison
✖ Cash-back and Reward On shopping
✖ Voucher/Discount Code
2. Utility Apps intended to enhance the User experience
✖ System Cleaner
✖ Browsers
✖ Performance Boosters
✖ Antivirus Products
3. Games
4. Search Enhancer/Translators
TheStudy

10. ParasiticBehaviourfromShopandSaveUpOnInternetExplorer
Shop and Save Up is an adware program that is commonly
distributed through bundling.

11. TheBehavior-”False Click”

12. TheGamePlay

13. TheInvisibleLink

14. TheParasiticStrategy
The Strategy was to redirect the user on Amazon.de from
Amazon.de through affiliated link !!!!
Is this Referral Worth Sharing incentive?

15. Parasitic extension "iDealsShopping OptimizerOnChrome"
iDeals is a browser add-on that makes sure that we buy the right
product and pay less by offering us alternative products by showing
the same products on different stores with cheaper prices.

16. TheBehavior-”False Click”
Better Deal for the same product from the same Domain?

17. TheGamePlay

18. TheInvisibleLink

19. TheParasiticStrategy
The Strategy was to redirect the user on Amazon.com from
Amazon.com through affiliated link !!!!
Is this Referral Worth Sharing incentive?

20. Parasitic GameBlasteroids
Blasteroids is the third official sequel to the 1979 shoot 'em up video game
Asteroids.

21. TheBehavior-”False Click”

22. TheGamePlay

23. TheParasiticStrategy
The Strategy was to redirect the user on Amazon.in from
Amazon.in through affiliated link !!!!
Is this Referral Worth Sharing incentive?

24. It’sNotjustamazon
Therearemanymore…..

25. ItsjustnotAmazon…NooneisimmunetotheseParasites

26. TheMistakes

27. ✖ Referral Commissions is paid to affiliates for sales that would have
happened on its own.
✖ Most of the prevailing solutions fails to identify these
vulnerabilities.
✖ Lack of information available on the subject of affiliate
adwares,spywares and shopping & Coupon plug-in to the affiliate
Managers.
✖ Rapid release of the new breed of malwares, adwares, spywares
intended to perform parasitic activities which makes the scenario
more complex.
✖ Non-Usability of the heap of data gathered in the form of reports
generated by current available solutions.
Mistakes

28. BestPractices

29. ✖ Pre-Integration Review
✖ Post-Integration Review
✖ Regression Test Using the new breed of Adwares,Spywares
& Junk wares
✖ Re-review of the Top Performing Affiliates
✖ Deriving action based on the data collected with
programmatic solutions
✖ Creating clear set of Non-Compliance policy and enforcing
them
BestPractices

30. A number of parasitic approach identified in other channels used for deriving
traffic :
✖ Organic SEO
✖ Paid Search
✖ Direct Type-in
✖ Social Media
WHY & How ?
✖ There are parasitic software that allows you to place YOUR call to action
over the top of ANY other branded page . So you can take Wikipedia, or
Microsoft, or any other website and place your optin form, button, video,
scarcity bar or clickable image on that website.
✖ New breed of Video frauds from expired Video domains.
ComingsooninAFFILIATESUMMITEAST2017
UntouchedStory

31. Thanks!
Q & A