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Africa – the Next Affiliate Marketing Frontier

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Affiliate Summit
Affiliate Summit

This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: With 600 million connected consumers, Africa is fast becoming a hotbed for online and mobile engagement, innovation, and services. Learn how to dominate this new market though affiliate marketing.

Business
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THE NEXT AFFILIATE MARKETING FRONTIER
SOME COMMON MISCONCEPTIONS
MISCONCEPTIONS Everybody Speaks African
OH YES…..
MISCONCEPTIONS Africa is a country
NOW THAT WE’VE CLEARED THAT UP
RAPID FIRE STATS
POPULATION 1.1B
MOBILE AS PRIMARY DEVICE 82%
INTERNET ACTIVE 29%
722MILLION MOBILE CONNECTIONS
342MILLION ACTIVE INTERNET USERS
129MILLION ACTIVE SOCIAL MEDIA USERS
POPULATION 53 MILLION
MOBILE CONNECTIONS 85 MILLION
INTERNET ACTIVE USERS 27 MILLION
SOCIAL MEDIA ACTIVE USERS 13 MILLION
ACTIVE DAILY 59%
56%
SEARCHED FOR PRODUCTS & SERVICES ONLINE 43%
SEARCHED USING A SHOPPING COMPARISON SITE 72%
33% VISITED AN ONLINE STORE
27% PURCHASED ONLINE
12% PURCHASED VIA MOBILE
SO WHY CARE?
E-COMMERCE CUSTOMER ACQUISITION LEAD GENERATION
ONLINE SHOPPING FINANCIAL SERVICES LOANS & DEBT SOFTWARE & UTILITIES APP INSTALLS ACCOMODATION & TRAVEL
Traveltickets Books Ticketsforevents Fashion Hotelbookings TOP SHOPPING VERTICALS
BEST PERFORMING CHANNELS SMS MESSAGING SOCIAL MEDIA
OPPORTUNITIES
App Installs Electronics Appliances Travel Finance Software & Utilities Nutrition Fitness Work from home Sports Entertainment Gaming Fashion Tickets
Lead Generation Pay Per Call Merchant Ads Host ‘n Post Curated Shopping
#whatworksinZA EMAIL EXIT TRAFFIC DISPLAY ADS PROGRAMATIC SOCIAL SEO WHAAAT?! AFFILIATES BE USING CONTEXTUAL PAID SEARCH CONTENT
WHO’S DOING IT RIGHT
ENSURE COMPLIANCE WITH LOCAL LAWS
LANGUAGE CONTENT PRICING
Digital advertising network specializing in lead generation, customer acquisition & e-commerce. www.offerforge.com follow us on @offerforge www.facebook.com/offerforge jonathan@offerforge.com

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