With Valeria Pagano of OnMaCon

1. Be a Rockstar on Amazon:
The ultimate checklist, tips
and tricks to be successful
with Amazon FBA

2. Agenda
Why Amazon FBA
Choose your Product
Choose Supplier
Preparation
The Listings
Marketing (PPC and
others)
Tips, Tricks

3. About Me
Since 2011
E-Commerce
Specialist
Started in 2015
working with
Amazon
(A+Content)
Since 2018 helps
Retailers with their
listings on Amazon,
eBay, Google PLA

4. Advantages of Amazon
FBA
Free from Shipping
High sell volume
No logistics to take care of
Qualification for Amazon Prime
From Supplier to Amazon FBA

5. First Step: Choose your Product
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01
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02
The right Products is vital
Look for a Niche with high potential
Less competitors
The search
Products with few reviews (max. 50)
Price: 15-100 $ (golden spot: 60 $)
Potentially giftable
Small
Concentrate the research on…
Analyze the sales per month of your best competitor
Avoid big trends (which will explode soon)
Amazon’s Best Sellers Feature
Find Product demand
Google Trends
Viral Launch
CamelCamelCamel
Jungle Scout
Use the right tools

6.  Alibaba but also alternatives (Chinabrands; Madeinchina, Bizbilla)
 Once you decided on the Product, you contact 5 Suppliers, sorted by: review, years of experience. You can check also if
they have Skype
 You ask for the MOQ (Minimum Order Quantity), the Price per MOQ and for a sample of the Product
 Use the quotes you get from each of the Suppliers as dealing material
 Try to always consider your margin
Second Step: Choose Supplier

7. Third Step:
Preparation
Set your account:
 Seller central account;
 Pick the Professional Option: 39,99$ /Month
 Use a general name (with category name in
it);
Purchase UPC
 Use SnapUPC or GS1 US
 You can send them directly to Supplier
Set the Price
 Try to maintain your margin above 30%
 Don’t be the cheapest seller
 Set your Price high
 Use the FBA Revenue Calculator

8. Fourth Step: The Listings
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02
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 Good Product pictures!
 Different views
 White Background and Lifestyle
The Pictures
 The wrong category will make you “invisible”
 “Customers also bought” Option
 1st.Category: most Relevant; 2nd Category:
Subcategory
The Category
 Structure for the perfect Title: Brand-Variant-
Size/Quantity-Keywords
 Capitalize the first letter of every word
 NO promotions, symbols or suggestive commentary
(best)
The Title
Optimize at least the first three for mobile
Use LSI Keywords you can’t use in the Title
Customer Optimized: key information in 15-20’’
The Bullet points

9. Fifth Step: Initial Reviews
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3
2
Don’t cheat! Avoid reviews from: mother,
family, friends or shady groups
Find out if you are applicable for
Amazon Early Reviewer Program or
Amazon Giveaways
Allowed Tricks:
- Request reviews to Customers you
provided Support to;
- Add the request in the Product Listing
- Follow up Emails (with a little story)

10. Choose ten keywords that define your Product. Don’t use bulk
keywords: Amazon PPC is not Google PPC1
Analyze your competitors’ campaigns using Reverse ASIN
Search2
Two Philosophies:
- The one Automatic //Manual High Budget Campaign: Let the campaigns
run on automatic for 10 days with a budget of 10-15$ per day
- The Four Automatic campaigns Low Budget: Run 4 campaigns based on
Clusters (Product // Category // Brand // Goals) for 10 days on approx.
5/6$ pro day
3
Sixth Step: PPC Campaigns
4 Never stop your campaigns! Learn to optimize them

11. Extra Mile: Other Marketing Channels
 Looking for external traffic will get you
ahead from your competitors
 You use Amazon as Showcase for your
Brand
 Don‘t send traffic directly to your Products
on Amazon
 Create Landing pages and a funnel

12. Tip: Add A+ Content
3% -10% more
Sales
Strong Branding
Connotation
Full Shopping
Experience

13. Tip: Mistakes to avoid
Always check the permissions and
documentations for some specific
categories
Take your time to order samples and review the
quality of your Product. You might also look for
some competitor’s Product
First understand Amazon’s Basics: they
won’t change
Don’t focus on a single Product, try to
build a portfolio
Don’t infringe the
copyright

14. Tricks
Before you launch your Product, create an Email list
and use it to generate your traffic once you launch
your Product
Use the FAQ to drive more sales: the more your
potentials will be sure about your Products, the more
will convert into buyers
If your competitor is running external PPC campaigns
and use Bitly Links, you can extract their stats from it
Use five Keywords in your Canonical URL, it will give
a little ranking on Google too (it means extra traffic!)

15. The full Checklist
Suppliers
Choosing the right Supplier is vital.
Poor quality or delayed timing will
affect your business.
Product
Take your time to do the researches, to
check the demand, the competitors.
Reviews
Don’t use Black Hat tricks, you will risk
your account.
Focus on the connection with the
customer
PPC Campaigns
Plan the Budget and your goals. Start
on Automatic, then optimize your
campaigns
Preparation
Documentations, permissions (if
needed) have to be available.
Set the Account and the Price
considering a long term business
Add the “extra”
A+ Content
Social Media Traffic

16. Thank you!
Email: valeria.pagano@onmacon.de
Linkedin: valeriapagano/

17. Be a Rockstar on Amazon:
The ultimate checklist, tips
and tricks to be successful
with Amazon FBA