This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York). Session description: We’ll explore how to build a community around live video influencers and the benefits of doing so. This includes discussing the platforms, tooling, resources, and costs of such endeavors.

1. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Cultivating a
Community
Around Live Video

2. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

3. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
{

4. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

5. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
How Twitch Works

6. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

7. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

8. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

9. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

10. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

11. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

12. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit

13. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Justin.tvFounded
Gaming Only
2005
2015
2006
2008
2007
2010
2009
2011
2013
2012
2018
2014
2016
2017
TwitchDivision&
PartnerProgram
AmazonAcquisition
OfficiallyRenamed
GoogleInterest
{
Creative
IRL
PewDiePie&Affiliates
https://en.wikipedia.org/wiki/Timeline_of_Twitch.tv
Drake&Ninja

14. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Who’s Using Twitch?
@WashingtonPost
@GogCom
@ResFernMusic
@BingingWBabish
@SuchiKuchi
@Dele_Official
@Ninja
@LadyAderissa
@GaryVee
@DeeJayKnight

15. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Twitch Stats
https://twitchtracker.com/statistics
http://twitchadvertising.tv/audience
● Over 1M average viewers
watching concurrently
● Over 83,000 years of video
watched each month
● Over 100M unique viewers in 2017
● 106 minutes watched per person
per day
● 55% of users are aged 18-34
● 81% are male
● 80% are positive about
sponsorships

16. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
A Practical Look at Analytics

17. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Bringing an Existing Community to Twitch
- Build a content plan
- Focus on how to integrate a live aspect into your existing content/style
- Don’t just jump into playing Fortnite
- Slowly introduce live streams
- Do them once a week or so, in the gaps of your existing content schedule
- Don’t underestimate the workload of a streaming schedule
- Use clips from Twitch on other platforms
- Clips are easy to make and download
- Show the most interactive parts
- Built in exporting to YouTube

18. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Starting a Community from Scratch

19. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Integrating Live Video into Your Existing Workflow
● Prerecorded and live
streaming can co-
promote
● Live as a rough edit for
later release
● Live as a springboard
from a prerecord
● Prerecord as a promo
for live stream
● Engage an existing
audience better, and
find new viewers

20. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Tools of the Trade

21. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Resources

22. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Tricks of the Trade
Choose
Schedule
Share
Moderate
Analyze

23. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Finding Your Unique Selling Proposition
● Education
● Interviews and Talk Shows
● News
● Business Operations
● Travel & Tours
● Charity
● Fitness

24. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Performance Management
sullygnome.com

25. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Types of Monetization
CPC
(cost per click)
CPVM
(cost per viewer minute)
CPM
(cost per 1k impressions)
CPA
(cost per action)
● chat bots
● panels
● chat bots
● panels
● in-stream display
● chat bots
● panels
● in-stream display
$0.0008 $20 $0.03 - $0.20 $ / %
Subs / Bits / Donations

26. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Paths to Monetization

27. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer
bottlespark.com/ASE18#TwitchAtSummit
Questions?