For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.

1. Email is Media How to Integrate Email Media into Your Multi-Channel Mix Moderator: John Engler, Vice-President, UnsubCentral Panelists: David Baker, Vice President, Email Solutions, Avenue A Razorfish Steven Cho, Marketing Consultant, Reunion.com Kent Phillips, Marketing Director, Liberty Medical

3. The Inbox: Where Customers & Brands Converge The email inbox is the epicenter of all communication and discovery online. From email to social networks and mobile phones, consumers visit the inbox to chat with friends and learn about products and services. 58% of online advertising inventory is in or around the inbox* -adRelevance, 1/08

4. Valuable Media Space In and Around the Inbox Stand-alone emails Banners in newsletters Short text ads in email

5. MESSAGE BODY Stand Alone Email Messages Speak to Consumers HEADERS Will determine whether the consumer opens or deletes email Includes vital elements – copy, graphics, layout – which determines whether the consumer clicks forward to a landing/offer page

7. Stock Up On the Hottest Rock 12 CD’s For The Price of 1 BMGmusic.com Download Heavy Metal Head bang to the artist of your choice www.emusic.com Email Inventory –Text Based Messages

16. Case Studies

18. Liberty Medical wanted to develop a scalable performance-based email program to increase their online penetration and reach. They collaborated with IMS to optimize the program. Goal Challenges Upon launched, results were weak. NetMargin and IMS collaborated on improved creatives and optimized existing offer pages. Additionally, NM and IMS created pricing tiers to manage front end quality based on back end ROI. Results Since implementing solutions to initial challenges, Liberty Medical saw over 100% increase in eCP (effective cost-per-click) and over 100% increase in lead volume Liberty Medical Sees Healthy Lead Generation

19. CREATIVE SCORE 509% Custom Creatives Help Conversions!

20. CREATIVE SCORE 206% Custom Creatives Help Conversions!

21. Reunion.com Reunites with a Winning Marketing Channel Overview Reunion.com is no stranger to email. As a driving force of its aggressive acquisition program, email helped deliver substantial results until a rouge affiliate partner abused the relationship and damaged Reunion.com’s ability to effectively deploy emails. Goal Reunion.com was looking to create an effective email marketing channel to acquire registrations and sales. We are looking to have the email marketing channel become an significant segment of the overall marketing department. Solution Reunion.com set out to create relationships with high volume list owners and networks. For compliance, we utilized UnsubCentral to manage our suppression lists. Helps Reunion.com Deliver Email with Confidence!

22. Reunion.com Re-establishes email as a marketing channel Campaign Off to a Quick Start…

23. Effectiveness measured Campaign Off to a Quick Start… The difference a creative makes Different landing pages perform differently.

24. Thank You! Please complete your “speaker survey” for us! Additional questions? John Engler UnsubCentral [email_address] 512.456.3655