by Michelle Held

1. How to Audit and Improve
Your Pinterest Business Strategy

2. Pinterest for Business

3. Pinterest for Business Tutorials

4. 34% of US (aged 18 to 49) use Pinterest
300 Million Monthly Active Users
(85 M in the U.S.)
PinTalk.net

5. 75%+ Pins from Businesses

6. • 90% Use Pinterest for buying decisions
• 55% Looking specifically for products
• 97% Searches are unbranded
PinTalk.net

7. 0%
10%
20%
30%
40%
50%
60%
Instagram Pinterest
Shopping for Products

8. Millennials (ages 23 to 38 in 2019)
• 50% Use Pinterest every month
• 59% Discovered products
• 47% Made a purchase
• Use Pinterest as much as Instagram

9. …still mostly women
80% of Pinterest users are female

10. • Branding
• Website Sales
• Engagement
• SEO
PinTalk.net

11. PinTalk.net

12. PinTalk.net
Pins get 50x more distribution
to non-followers

13. @metrony
2:3

14. @metrony
2:3

15. Business
Profiles

16. @metrony
2:3
• Pins / Board = Thematically cohesive
• Boards / Account = Not So Much

17. @metrony
2:3
Order of Boards Does NOT Matter

18. @metrony
2:3
Boards:
• Never delete boards
• No penalty for too many (500 max)
• Older content helps newer content

19. Pinterest Shows Up in Google Searches

20. PinTalk.net

21. PinTalk.net

22. Pins
• Text in description
• Link to landing page
• Clear Images
• Vertical Images
• Clear of other Pinterest tools

23. 2:3
Character Counts
• Title: 100 characters max
• If no title, people see Pin description
• Description: 500 characters max
• Put important info in first 50-60 characters

24. 2:3
Pins should be relevant to the board
Pin 1x Per Week Min

25. 2:3•PNG or JPEG
•Max file size: 32 MB

26. Ideal Pin
• About 20 hashtags
• Use KW in Title, Description,
and Hashtags

27. Pinterest users spend 29% more
while shopping than non-users
PinTalk.net

28. Rich Pins (4 types)
• App, product, recipe & article pins
• Meta data
• Colorful images

29. @metrony
2:3

30. Pinterest Video
• 60% increase in video use
• Promoted Video ~ 15 - 30 seconds
PinTalk.net

31. • 95% of US Instagrammers
use YouTube
• 50% of US Instagrammers
use Pinterest

32. @metrony
2:3
• Thumbnails

33. Get Conversions
• Life moments = 22% lift in sales
• Lifestyle videos = 10x lift in awareness
• Landing pages matches the Pin = 13% percent sales lift
PinTalk.net

34. Pinterest Video
• Audio does not auto play
• Use text overlay
• Editorial imagery works best
• No white backgrounds
PinTalk.net

35. 2:3
Lifetime Metrics
• 30 day
• 7 day
• 24 hours
PinTalk.net

36. Plan a Good Foundation
• Type of video? (Product Demo, Ad, Review)
• Who is it for? (Consumers, Press, Employees)
• Where will it live? (Pinterest, YouTube, Webpage, Email)
PinTalk.net

37. Optimize:
• Profile
• Boards
• Pins
• Images

38. PinTalk.net

39. Visual Search

40. Google SERPs

41. PinTalk.net

42. See what was pinned from your site
Go to: http://www.pinterest.com/source/[yoursite]

43. Lens
Mobile app (camera)
Use Lens with lifestyle and
applications

44. Pinterest Lens
PinTalk.net

45. Product Pins (Buyable Pins)

46. Shop the Look Pins

47. Catalogue

48. Tagging
Product or
Affiliate Link
Biz URL

49. PinTalk.net

50. PinTalk.net

52. @metrony
2:3
Keep content seasonal &
aspirational for peak
engagement

53. PinTalk.net

54. @metrony

55. Ideal Pin

56. Ideal Pin

57. 2:3
9:16
• .mp4 or .mov
• Max file size: 2GB
• 4 seconds to 15 minutes
Aspect ratios:
• Shorter than 1:2 or taller
than 1.91:1
• Recommended square (1:1)
or vertical (2:3, 9:16)).

58. 1:2
2:3
9:16
2:3
9:16

59. @metrony
1:1
2:3
Image count: 2-5 images per Carousel
File type: PNG or JPEG
Max file size: 32 MB per image
Aspect ratio: 1:1 or 2:3

60. Promoted Pins that lead to a blog post
convert better than direct selling
PinTalk.net

61. PinTalk.net

62. 10 am to 4pm
11pm to 1am
PinTalk.net

65. +25%

67. @metrony
2:3

68. @metrony
2:3

70. MetroNY.com
AskCyberSecurity.com
PinTalk.net
Michelle G. Held