How to Conduct a Social Media Audit
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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Evaluate your brand’s social media efforts. What are competitors posting? Identify the social media content that resonates with your audience, which channels are effective, and how to adjust strategy.
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How to Conduct a Social Media Audit
- 1. Social Media Audits Michelle G. Held MetroNY.com Pintalk.net
- 2. Mo Let’s connect! Metrony.com Twitter: @metrony LinkedIn.com/in/metrony PinTalk.net Twitter: @pintalknet Pinterest: @Pintalk Michelle G. Held MetroNY, LLC
- 3. Disclaimer: All graphics are for educational purposes only in accordance with the Fair Use Act. All trademarks, trade names, or logos mentioned or used are the property of their respective owners.
- 7. Objectives: • Assess your SM presence • Check on competitors • Look for an opportunity • Pivot strategy
- 8. 75% U.S. MILLENNIAL WOMEN CONSULT SM BEFORE BUYING Trust -> Sales
- 9. Social CPM, Pixels, Interests & Behaviors
- 10. • Get data!
- 12. List all of your known social accounts
- 15. Locate Owned and Unowned Accounts
- 17. “Real” accounts: Who holds the keys?
- 19. AUDIENCE • How many followers do you have? • Competitors’ followers per channel
- 22. ENGAGEMENT
- 23. What’s Going on in Your Competitors’ Worlds?
- 25. CONTENT • Is the content unique per channel or repurposed? • What type content resonates with your target audience?
- 26. • #hashtag use • Are there links in posts? • Is content generally on-brand? • Response time and rate? • Links
- 27. Are channels and posts on brand?
- 28. Quality
- 30. We process visual data 60k times faster than text!
- 31. 1.55B Monthly Active Users 8.71% 5.77% 5.29% 3.73% 0% 2% 4% 6% 8% 10% Video Text Only Link Photos Increased Engagement
- 32. 35% 28% 0% 10% 20% 30% 40% 50% Photos Video Increased Retweets
- 33. Selfies
- 34. Stock Images
- 36. Quotes
- 37. Video is one of the most engaging and immersive ways to tell your story!
- 39. 1:1 Aspect Ratio (Square)
- 40. NO Blurry Images! • 72 dpi • .png • .jpeg • .gif • animated .gif (Twitter, Pinterest)
- 41. 92% CONSUMERS TRUST RECOMMENDATIONS 70% ONLINE REVIEWS ARE 2ND MOST-TRUSTED
- 42. © Copyright
- 43. Mo Let’s connect! Metrony.com Twitter: @metrony LinkedIn.com/in/metrony PinTalk.net Twitter: @pintalknet Pinterest: @Pintalk Michelle G. Held MetroNY, LLC