This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.

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How to Recruit New
Affiliates That Sell
Teodora Dobjanschi
2017

2. Teodora Dobjanschi
Senior Affiliate Recruiter, Avangate Affiliate Network (#1 CPS
Network for Software and Digital Goods)
 8+ years of experience
 Contributor @FeedFront
 International Speaker (US & EU conferences)
 Connect via LinkedIn/Teodora Dobjanschi
 Get in touch via Twitter @teodora239
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3. Agenda
• How affiliates are recruited
• How to identify affiliates that are a good fit for your program
• How to recruit affiliates that will sell
+ Q&A
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How affiliates are recruited

5. How affiliates find out about new programs:
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Website:
Affiliates Sign-up
Page
SEO
optimization
and PPC
recruitment
campaigns
Network
Recruitment
(emails,
incentives,
contests, etc.)
AffStat
Report 2016

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How to identify affiliates that
are a good fit for your program

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8. Analyze your program and affiliates pool
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Active Affiliates
Lifetime Value.
Active Affiliates
Profile.
Active Affiliates
Promotional
Methods Used.
1. 2. 3.

9. 1. Active Affiliates Lifetime Value
Revenue or New Customers
= Active Affiliates Lifetime Value
Number of active affiliates
Why?
• This will help you set your recruitment budget and optimize costs
• Have a clear overview of your current active affiliates ROI
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10. 2. Active Affiliates Promotional Methods
• Split your active affiliates pool by promotional methods:
o SEM
o Media Buyers
o Content (Reviews, advertorials, etc.)
o Coupon/ Discount Websites
o Video Marketing
o E-mail Marketing
o Other.
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11. 3. Active Affiliates Profile
• Create a profile of your Active Affiliates by identifying:
o Geolocation
o Geo-target
o Business type
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How to recruit affiliates that
will sell

13. Data is key
• Use the analyze to add, remove or grow specific recruitment channels.
• Add the affiliate profile to your recruitment campaigns:
o add keywords
o optimize program description on your website
o improve the visibility of your Affiliate Program Sign-up Page
o create dedicated recruitment campaigns for specific affiliate categories or
manually search for them;
ex: coupon affiliates (not relevant) vs coupon antivirus Mac (niche, category)
vs coupon Norton (competitor’s name).
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14. Recruitment Method + Affiliate Profile =
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Best Match

15. Onboarding and Communication
• Make sure you provide your affiliates with the needed info in order to
start promoting your products/services right away.
• Send an welcome email and guide them through your program,
introduce yourself as they need to know who to contact when they
need help or prepare special campaigns.
• Keep the communication with your affiliates and inform about any
program changes, new product launches, special campaigns, etc.
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16. Why?
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17. Relationships with Affiliate Managers influence
50% of affiliates to join, promote or terminate a
program!
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AffStat
Report 2016

18. Recruitment Method + Affiliate Profile +
Affiliate Management =
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SUCCESS

19. Q&A
Feedback, questions?
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THANK YOU!
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