This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Remembering that those who don’t learn from history are doomed to repeat it, I will review SEO tactics that once worked that can now “kill” your web marketing efforts… and what to do instead.

1. @StoneyD
Stoney G deGeyter
@polepositionmkg
KILLER SEO TACTICS OF YESTERDAY THAT WILL
GET YOU KILLED TODAY

2. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
• @StoneyD
• +StoneydeGeyter
• linkedin.com/in/stoneygd
Web Presence
Optimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS ME
WebMarketingChecklist.com

3. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
If you’re (still) doing these five things you should stop!
1. Keyword Stuffing
2. Link Buying
3. Anchor Text (over) Optimization
4. Link Sculpting
5. Creating Thin Content

4. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Keyword Stuffing

5. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is keyword stuffing?
Keyword Stuffing

6. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why keyword stuffing killed yesterday
Keyword Stuffing
Helped algorithms
understand what a
page is about.

7. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why keyword stuffing will get you killed today
Keyword Stuffing
Topics
Keywords
Hummingbird

8. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at keyword optimization forever
Keyword Stuffing
Focus on a specific topic
Integrate topically related words
Go beyond the written word
Master the message
Add supporting content

9. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Link Buying

10. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is link buying?
Link Buying
Links R Us Menu
I’ll take 100 of
each, please.
PR6
PR5
PR4
PR3

11. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link buying killed yesterday
Link Buying
He who gets the most votes wins.
Good Votes
Better
Votes

12. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link buying will get you killed today
Link Buying
Unnatural
LinksPenguin

13. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
• Worthwhile content
• Social promotion
• Use nofollow tag
• Link to other
resources
• Promote value
regardless of where
it’s located
How to kill at link building forever
Link Buying
Earn
Links
Pay for
valuable
links
Share
the Love

14. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Anchor Text Optimization

15. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is anchor text optimization?
Anchor Text Optimization

16. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why anchor text optimization killed yesterday
Anchor Text Optimization

17. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why anchor text optimization will get you killed today
Anchor Text Optimization
Its just
re-packaged
SPAM!

18. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at anchor text optimization forever
Anchor Text Optimization
Anchor Text is Still a
Signal
• Use keywords in
navigation and
breadcrumbs
• Link within text
naturally
Avoid Excessive
Manipulation
• No unnatural surge
of new links to old
content.
• No exact anchor
text. Switch it up.

19. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Link Sculpting

20. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is link sculpting?
Link Sculpting

21. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link sculpting killed yesterday
Link Sculpting

22. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why link sculpting will get you killed today
Link Sculpting

23. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at link architecture forever
Link Sculpting
Build proper navigation
wordpress.org/plugins/wp-function-links
•sort
•compare
•add to cart
•filter
•email
•email this page
•view cart
•view account
•login
•logout
•socialize
•add to wishlist
•review

24. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Thin Content

25. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
What is thin content?
Thin Content

26. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why thin content killed yesterday
Thin Content

27. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
Why thin content will get you killed today
Thin Content

28. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at content marketing forever
Thin Content
Quality
Value
Authority

29. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
How to kill at web marketing period!
Conclusion

30. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD
WebMarketingChecklist.com
Thank
You!