This document discusses Lazada's affiliate marketing program for mobile apps. It notes that people check their smartphones 1500 times per week and spent 3 billion hours on shopping apps in Southeast Asia last year. The program focuses on mobile and social media given growth in smartphone and internet usage. Lazada has been successful with its app in Southeast Asia, with over 100 million downloads and 50 million active buyers, 85% of which are on mobile. The document outlines the affiliate program's cost-per-install, cost-per-sale, and influencer cost-per-sale models and support offered to partners.

1. Lazada & RedMart Affiliate
Marketing Program: APP
First Strategy
Olga Mozaiska

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How many times does the average user pick
up their smartphone per week?

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1,500 Times

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How many hours did consumers spend on
shopping apps for the past year in SEA?

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3 Billion Hours

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WHY MOBILE MARKETING?

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According to GSMA ..
• At the end of 2018, there were 2.8
billion unique subscribers in Asia
Pacific, accounting for two-thirds of
the of the region's population. By
2025, the number will reach 3.1
billion.
• In 2018, 3.6 billion people
worldwide will use a mobile phone
to connect to the internet
47% 71%
Global Population Internet Users

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449 million
510 million
South East Asia Mobile Subscribers
2018 2025

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In Southeast Asia, mobile IS the internet, as
more than 90% of Southeast Asia’s internet
users are on smartphones.
- Google-Temasek e-Conomy SEA Spotlight 2017

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LAZADA SEA SUCCESS STORY

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100+
MILLION
APP DOWNLOADS
WITH A STRONG FOCUS ON MOBILE & SOCIAL
MONTHLY
MOBILE
TRAFFIC
APP PENETRATION
RATE IN SEA
SMARTPHONES
50 MILLION
ACTIVE
BUYERS
85% MOBILE
GMV
SHARE
Overall #1 across SEA
THE #1 E-COMMERCE PLATFORM

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Last year we have achieved a major shift from web to
mobile across all channels and particularly in affiliates
channel
20192017 2018
40% APP 80% APP60% APP
Lazada
All channels
Affiliates 6% APP 86% APP52% APP

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TARGET
AUDIENCE
KPIs
FRAUD
Click Injection
Click
Spamming
TRACKING
App vs Web
iOS vs Android
CONTENT &
INVENTORY
KEY CHALLENGES

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q Commission Structure
q App Install Targets
q Continuous Tech Improvements
q Tracking Improvement
q Ongoing Communication & Feedback Loop with Partners
q Exclusive App Mechanics
ENABLERS

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LAZADA SEA AFFILIATE PLATFORM

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Cost-per-Install
• Driven by installs
• Flat rate defined based
on the OS and quality of
installs driven
Cost-per-Sale
• Driven by orders
• Commission-based structure
defined by product
categories, platforms, and
customer types
KOL Cost-per-sale
• Driven by social media post
+ orders
• Commission-based
structure defined by
product categories,
platforms, and customer
types

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COST-PER-INSTALL (CPI)
What we offer:
ü Competitive CPI rates
ü Daily Performance View
ü In-house platform
ü Connect with Lazada in 6 countries
CPI (Cost Per Install) campaigns are specific to mobile applications. In a Cost Per Install campaign,
publishers place digital ads across a range of media in an effort to drive installation of the advertised
application. The install payment is charged according to Lazada Quality Score model.

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PROFESSIONAL SUPPORTLARGEST PRODUCT
ASSORTMENT
HIGHEST COMMISSION
RATE IN THE MARKET
TOP-UP
BRAND/CAMPAIGN
INCENTIVE
ADVANCE PLATFORM FLEXIBILITY AND
UNLIMITED INCOME
EASY REGISTRATION &
INSTANT ACTIVATION
COST-PER-SALE (CPS)

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KOL COST-PER-SALE
MORE ENGAGING
CONTENT
Influencer will not
settle for awareness,
but will encourage
purchase because
they earn from every
conversion.
TRACK
PERFORMANCE &
CONVERSIONS
Visibility on rich data
beyond reach &
engagement –
monitor conversion
rate of influencers,
including SKUs
bought, best
channels, etc.
Revenue Sharing
with Influencer
Cost Per Sale
Commission-based structure
defined by product categories,
platforms, and customer types
REACH A BIGGER
AUDIENCE
Use influencer’s
audience to reach
target consumers
and lead them to
purchase specific
brands on LAZADA

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WHO ARE OUR PARTNERS?

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THANK YOU!
ANY QUESTIONS?

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