Facebook games are the largest affiliate opportunity. Learn how to successfully leverage this rapidly growing channel and tap into the billions spent on virtual goods using examples from big brands. Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Facebook Alex Rampell, CEO, TrialPay (Twitter @arampell)

1. Advertising in Facebook Games Alex Rampell – CEO – alex@trialpay.com

2. Facebook is one of the Largest Audiences for Advertisers Social games represent 40% of usage time on Facebook 40% Over 300 million people play social games every month 300M Virtual currency market is $10B globally (doubling y/y in US) $10B Facebook has over 750 million users (100% Y/Y growth) 750M

3. Virtual Goods is a Multi-Billion Dollar Market 50,000+ virtual items sold every second

4. Facebook Credits: The Virtual Currency of Facebook Games Facebook users buy and earn Facebook Credits to purchase virtual items for their games.

6. How Facebook Users Earn Credits – Offer Wall 1

7. Social games audience eclipsing primetime TV Larger audiences than TV during Sweeps Favorable & targetable demographics Male Female 14-17 18-24 25-34 35-44 45-54 55-64 65+ 77% of users aged 18 - 54 Sources: tvbythenumbers.com, App Data Source: CheckFacebook.com

8. Social Gaming Ad Spend on the Rise

9. Any Company Can Advertise In Social Games SHOPPING MEDIA ONLINE SERVICES CHARITY SURVEYS FINANCE / BANKING LOCAL DEALS TASKS VIDEO / BRANDS

12. Move Transaction Initiation To Facebook Vertical Search Intent Catalysts

15. Tips For Ensuring Relevancy Identify the types of games that attract your target demographic. Tie your promotion to seasonal events, such as Valentine’s Day, Back-To-School or the holiday shopping season. Offer users a discount or additional value to drive completions. 1 2 3

16. Target Your Offer To The Game Demographic

17. Tie Your Offer To Seasonal Events

18. Time-Sensitive Promotions

19. FOSTERING ENGAGEMENT

21. Brand Dialogue Clinique promotes new product lines by asking users to share success stories. Unilever helps users find their “heart age.”

22. Video Engagements

23. Brands as part of the experience Brand Interaction becomes part of the game Brand Interaction provides game play benefit

24. Conclusion Identify the types of games in which your brand or product can be naturally integrated. Offer players an incentive for the engagement (ex: virtual currency or virtual items). Create a sense of urgency by offering the branded content or promotion for a limited time. 1 2 3

25. APPENDIX

26. Recent Video Campaigns

27. Video Engagement

28. Video Engagement

29. Brand Dialogue

30. Grow - New Customer Acquisition

31. Acquire New Customers