This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.

1. Social Media for
Boring Businesses
Michelle G. Held
MetroNY.com
Pintalk.net

2. Disclaimer: All graphics are for educational purposes only in
accordance with the Fair Use Act. All trademarks, trade
names, or logos mentioned or used are the property of their
respective owners.

3. SOCIAL MEDIA for
BORING BUSINESSES

4. metrony.com/ASW17

6. Why?

9. Who’s Boring?
• Many B2Bs
• Industrial equipment
• Goods
• Services

10.  Beauty
 Food
 Drink
 Travel
 Fashion
 Tech
 Entertainment

12. 31.7k followers
142k followers
52k followers
928 followers

16. 3k followers
29k followers
463k followers
9,202 followers

21. 296k followers
345k followers
2.8M followers
132k followers 547k followers

24. 2x likes

26. 266k followers
431k followers
1.8M followers
98k followers

30. Video is engaging!

31. Purpose
• Mission statement
• Why are you in business?
• What makes your biz/product unique?
• What separates you from the competition?
• Focus on how a product, brand or offer can help
people, make life easier, more enjoyable, etc...

32. Where is Your Audience?

33. • Use Facebook native scheduler to schedule posts
• Upload videos directly to FB
• Emotion – amusing, surprising, hate, love, beautiful,
surprising, shocking
• Use photos of animals, videos, quotes, facts
• Try FB / IG Live
• Boost soft content like positive reviews
• Use best performing organic posts as ads
• Use promoted posts to build a following
• Local awareness campaigns
• Form a user group

34. • 52% follow for offers or promotions
• Join a Twitter chat
• Use location data in posts
• Images receive 18% more engagement
• Hashtags get 2x more engagement
• Include “Please retweet” for 4x more #RT
• Tweet regularly
• Retweet others!
• Top 5 / 10 {list}
• how to
• {new} blog {post}
• Help, Great, Free, Follow

35. We process visual data 60k times faster than text!

36. • Posts tagged with a location get +79% engagement
• Photos of human faces are 38% more likely to get likes
• Use #hashtags 7 – 11 is optimal
• Filtered photos 21% more likely to be viewed
• Filtered photos 45% more likely to get comments
• Post at optimum times
• Convert to biz account to get stats

38. Tools
• Hootsuite Pro
• Feedly – $
• Instagram Followers Lost / Untweeps / Who
Unfollowed Me
• Corel Video Studio X9 Ultimate / Filmora
• SEMRush
• IFTTT

39. What?

41. Suggested Content
• Quotes
• Questions / Polls
• Blog Posts
• Infographics / Data
• Hacks / DIY / How-to

42. More Content
• Don’t be too salesy
• How-to videos
• Reviews
• Use FB / IG Live
• Boost Posts
• Local Awareness
• Form niche user group
• Check stats often!
• Post on a regularly

43. More…
• Respond to comments
• Use hashtags
• Optimize time of day
• Use analytics!
• SEO for YouTube
• Use SM for customer service
• Post on a regular schedule
• Don’t be too salesy

44. Mo
Let’s connect!
Metrony.com
Twitter: @metrony
LinkedIn.com/in/metrony
PinTalk.net
Twitter: @pintalknet
Pinterest: @Pintalk
Michelle G. Held
MetroNY, LLC

45. © Copyright