The Current State Of Online Lead Generation

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A thorough walkthrough on where lead generation is at today, helping to explain it through a historical perspective by looking at the verticals and also the trends, challenges, and advances.

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The Current State of Lead Generation Jay Weintraub, Dir. Corporate Strategy, Oversee.net

About Me – Jay Weintraub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Covered ,[object Object],[object Object],[object Object]

Lead Generation Basics Request Info Click Here! 1. Ad 2. Landing Page 3. Decision Engine Lead Buyers Buyer 1 Buyer 2 Buyer 3 Buyer 4 4. Lead Transmission 5. Follow-up

Benefits Lead Gen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Covered ,[object Object],[object Object],[object Object],Where are we and how did we get here… 2002 - 2003 2004 - 2005 2006/2007 2007+ 2000

Lead Generation over Time 2000 2002 - 2003 2004 - 2005 2006 2007+

In the Beginning… ,[object Object],[object Object],[object Object],[object Object]

Lead Generation over Time 2000 2002 - 2003 2004 - 2005 2006/2007 2007+

Growth – 2002/2003 ,[object Object],[object Object],[object Object],[object Object]

Lead Generation over Time 2002 - 2003 2004 - 2005 2006/2007 2007+ 2000

Full Speed Ahead – 2004/2005 ,[object Object],[object Object],[object Object],[object Object]

Lead Generation over Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2002 - 2003 2004 - 2005 2006/2007 2007+ 2000

Audience Poll - What lead generation offers have you run? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maturation – 2006/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s take a closer look at the landscape today.

Company Map ,[object Object],[object Object]

Flow of Traffic – Verticals – 2006/2007 ,[object Object],[object Object]

Traffic Quality Landscape – 2006/2007 Major traffic acquisition strategies ,[object Object],[object Object]

2006 Economic Trends – Lead Price ,[object Object],[object Object],[object Object]

2006/2007 – Traffic Trends: Mining the Tail ,[object Object],[object Object],[object Object]

2006 – Other Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2006/2007 - Advances in Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2006/2007 - Challenges ,[object Object],[object Object],[object Object]

2006/2007 – Key Takeaways ,[object Object],[object Object],[object Object]

Future Thoughts ,[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You ,[object Object],[object Object],[object Object]

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The Current State Of Online Lead Generation

1. The Current State of Lead Generation Jay Weintraub, Dir. Corporate Strategy, Oversee.net

5. Lead Generation Basics Request Info Click Here! 1. Ad 2. Landing Page 3. Decision Engine Lead Buyers Buyer 1 Buyer 2 Buyer 3 Buyer 4 4. Lead Transmission 5. Follow-up

8. Lead Generation over Time 2000 2002 - 2003 2004 - 2005 2006 2007+

10. Lead Generation over Time 2000 2002 - 2003 2004 - 2005 2006/2007 2007+

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21. Flow of Traffic - Sources

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33. Lead Generation over Time 2002 - 2003 2004 - 2005 2006/2007 2007+ 2000

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