Do you know the proper way to move your website to a new web host or server without losing your search rankings? Do you know how to migrate your site rankings during a redesign? Senior Web Development Engineer Chris Canada shared a checklist of everything you need to do to make sure your website and your rankings make it to your new web host or web design. Chris' presentation is an actionable checklist that is helpful for both novices and pros alike. About Chris Canada Chris has been engineering complex WordPress solutions for some of the top brands in Austin and beyond such as Pioneer, France.com and WP Engine. Chris is currently a Senior WordPress Engineer at We Move WP, a WordPress migration & development service owned by Austin based Marketing Clique. The presentation is from the Austin Digital Marketing Meetup on October 22, 2013: http://www.meetup.com/affiliate-summit-austin/events/143647022/

1. The Ultimate SEO
Migration Checklist
How to move your website
and rankings to a new host

2. Chris Canada

3. 3 Types of Migrations
Server to Server
Redesigns
Domain Names

4. Always Remember!
Migrations needing DNS
changes should start with
setting Time-To-Live to ~0

5. Server-to-Server Migrations
Examples:
Moving to a new web host
New server in your cluster
Moving to a new data center

6. Server-to-Server Migrations
Create & no-index new site
Move content & databases
Test site on new server

7. Server-to-Server Migrations
Remove no-index
Switch DNS
No-index old site
movewp.co/noindex

8. Website Redesigns
Examples:
Rebranding
Messaging Updates
Website Acquisitions

9. Website Redesigns
Sync page naming convention
Create & no-index new site
Back-up old site
Test new site

10. Website Redesigns
Page Audit with 301 Redirects
H1 & Meta Comparisons
movewp.co/pageaudit

11. Website Redesigns
Replace old site with new site
Remove no-index (if necessary)
No-index old site (if necessary)

12. Domain Migrations
Wildcard htaccess redirect
Examples:
sub.domain.com to domain.com
domain.com to newdomain.com
movewp.co/wild301

13. Chris Canada