The Truth About Coupons
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The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program. Michael Ouellette, Director, Publisher Development, Commission Junction Kim Riedell, Vice President, Client Development – East, Commission Junction
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The Truth About Coupons
- 1. The Consumer Cries, “Coupon!”How Will You Answer? Kim Riedell, VP Client Development East, Commission Junction Mike Ouellette, Director Publisher Development, Commission Junction
- 2. How Loud is the Cry?
- 3. How Loud is the Cry?
- 4. How Popular Are Coupons? TheFind.com began tracking search results for sale and coupon products… 30% increase How often search results for sale and coupon were viewed compared to other search terms --Siva Kumar, CEO of TheFind.com
- 5. How Popular Are Coupons? Internet Retailer, May 12, 2009
- 6. Emerging Trends: Coupon/Deal Sites Visitation to coupon sites continues to grow in this tough economic environment
- 7. How Popular Are Coupons?
- 8. Growth Year Over Year Increase in economy related search terms, 2008 vs 2009
- 9. What about Commission Junction?
- 10. How Did We Get Here? 10
- 11. The Perfect Storm…Or Opportunity?
- 13. Dispel The Myths
- 17. Add negative match language to search policy
- 22. Choose higher margin items for coupons
- 23. Use coupons to clear out inventory
- 24. Use custom codes and links
- 25. Limit coupon distribution, create an exclusive
- 27. Even high end stores are in the game
- 29. Use expiration dates and redemption limits
- 31. Customers love the “treasure hunt”
- 32. Loyalty over time--eMarketer, January 5, 2009
- 33. Think Past the Coupon Does your user look like this? Or this?
- 37. Give your users a reason to come back
- 38. Develop long-term advertiser relationships
- 40. Debunk the myths for your business
- 42. Thank You For Attending!
Notes de l'éditeur
- Make the point that this is NOT about CJ—it’s about the consumer demanding the criteria they need to continue shopping. The adv and pub can disagree or get on board and profit!
- Make the point that this is NOT about CJ—it’s about the consumer demanding the criteria they need to continue shopping. The adv and pub can disagree or get on board and profit!
- Needs to be fixed to look prettier. Maybe just the % without words?
- Needs to be updated with 2009 data—use Jess’s slide #5
- Shawn…the request on this slide is that the light blue line animate in after the bar chart displays. So, the presenter would first talk about the bar data and then click to have the lighter blue line (or whatever color you want to make it) animate in on top.
- Based on a sample of 540 coupon/deals publishers that we have identified in the network, the YoY growth in commissions earned for 2008 compared to 2007 for “same store” publishers is 34%.Do we have any 2009 data?
- Remove all text except first line.Can we add a graph or pictures—we can discuss.Search volume using terms relating to the economy has ballooned over the past year as Americans have become increasingly concerned over their economic wellbeing
- This link is available when you drill down on the “manage publishers” link in the CJ Account Manager on the pub detail page.
- “Be the customer” and walk through your purchase process. Is it friendly? Does it work? How many clicks to purchase?What are you doing with all of your traffic from this coupon? Are you giving your visitors a reason to come back to your site, PAST the coupon? Reviews? Content? A purchase experience so pleasant they’ll come back even without a coupon? Monetize all that traffic…don’t “waste” it…