From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites. Marcus Taylor, CEO & Founder, Venture Harbour

1. 15 Unconventional
Affiliate Strategies
15 technological, strategic, and monetisation methods
that enabled us to grow our affiliate sites by 750%

2. Technology
5 ways we’re using technology to increase affiliate
revenue & stay ahead of the game.

3. 1
AI Chatbots
As a way of matching visitors with
the right affiliate product/service
for them.
Without Winnie:
11.8% Conv. Rate
With Winnie:
24.3% Conv. Rate

4. 2
Interactive
formsAs a method to tailor your content &
affiliate recommendations based on the
reader’s answers

5. 3
Know what’s
working
Ideally make every link on every page completely
unique so you can identify precisely what’s
driving sales.

6. 4 Content
PersonalisationUse inline questions to personalise downstream content based on
a reader’s answer (to provide better affiliate recommendations).
Message me on LinkedIn for a WordPress beta:

7. 5
Split test
affiliate linksFinding the right deep link can 2-3X your
conversion rates.

8. Strategy
5 rules & principles that’ve helped us achieve better
results from affiliate marketing

9. 6
Promote
winners
It makes your life easier as an affiliate
when you promote products that get
better with age & stay ahead of the curve

10. 7
10X ContentCreate content that is near impossible
(economically unfeasible) for your
competitors to beat.

11. 8
Cognitive
BiasesDesign content using cognitive biases
(proven ways people make decisions) to
maximise likelihood of success

12. 9
Ask a lot of
questions
Ask your affiliate partners what’s working for
their top affiliates, what trends they’re seeing,
what landing pages convert best… etc.

13. 10
Ride waves
Promotes products that will grow in
popularity over the next five years. This way,
market expansion alone may be enough to
fuel your growth.

14. Monetisation
5 strategies / principles that’ve helped us achieve
better results from affiliate marketing

15. Ask for a
commission
raise
11
3 emails = $245k

16. 12
Add a Zero
The easiest way to 10X revenue is to 10X
The value of the products you sell/
promote.

17. £1 recurring
is worth £10
one-off
13

18. 14
Run an auctionIf lots of brands want to be on your site -
an auction bidding system will yield you
the best CPA commission rates

19. 15
Always test
new revenue
streams
Your best performing old revenue
streams can dry up quickly

20. What differentiates
typical affiliates from
super affiliates?
• Their network?
• The technology they use?
• Their niche?
• Their mindset?