2. People, too often believe that
a website is like a field of
dreams. Just because you
build it, it does not mean that
“they” will come. Why is Social
Engagement
Important?
WordPress is particularly
good for content. Social
Media drives content for
WordPress.
You must use content to
engage your audience in
order to grow and keep a
strong following for your
brand.
4. Social
Media
Is some of the best free
marketing that a person or
small business could
utilize. Billions of people
are online and using Social
Media to stay current and
influence their decision
making when it comes to
everything from politics to
purchases.
rbun m e s
5. 7.395
Bil
3.42
Bil
2.31
Bil
1.96B
il
Total Population
Urbanisation: 54%
Out of 7.3 Billion people on the planet, 3.4 Billion are on the Internet and 2.4 Billion are using
social media. Billions of people are voluntarily part of a viable target market.
THE
DETAILS
Active Social Media
Users
Penetration: 31%
Internet Users
Penetration: 46%
Active Mobile Social
Users
Penetration: 27%
Global Perspective
6. 25%
30%
25%
20%
16 to 24 25 to 34 35 to 44 45+
Facebook usage based on
age
Facebook will always lead in
engagement
Facebook
37%
33%
20%
10%
16 to 24 25 to 34 35 to 44 45+
Instagram usage based on
age
The picture platform will hold a
younger fan base
Instagram
Twitter usage based on
age
There is a stand out demographic
that displays primary age on the
platform
Social Media Use
In order to utilize social media effectively, you have to find your target market. While this can be challenging, it is not an insurmountable task. When
looking at target audiences, we must begin with who is using social media. Let’s look at the numbers.
28%
37%
25%
10%
16 to 24 25 to 34 35 to 44 45+
Based on Demographic
Twitter
7. +10%+10% +17%
Growth in the
number of
active Internet
Users
+332 Million
Growth in the
number of
active social
media users
+219 Million
Growth in Social Use
Annual trends for Social Media use. These numbers show growth since 2015.
Growth in the
number of
active mobile
social users
+283 Million
8. Twitter Snapchat Instagtam Pinterest Tumblr LinkedIn Facebook
310 300 100
500
150
550
Active Users
Global monthly active users for top social media platforms.
2016, Millions
1,650
The “social” in social media means engagement or active participation in mutual interaction between you and
other users belonging to the same social media sphere where you’re operating. 88% of people do not want to
interact with brands, so when you do, make it as satisfying as possible.
9. 88.2% of U.S. Companies
will use Social Networks
for marketing purposes
inside of 2016.
This number is
estimated to reach
89.4% by 2017.
64% of Marketers said
that increasing audience
engagement was crucial
to their social media
strategy.
Digital Marketers should come to realize that Social Media Marketing all boils down to the
basics of why social media networks were created in the first place – to provide a platform
where people can interact with other people. These people are brought together through a a
particular point of engagement which is usually published content in the form of a picture,
video, or article.
Breaking It Down
What It All Means
Out of 7.3 Billion people on the planet, 3.4 Billion are using the internet. Within that 3.4 Billion,
about 2.4 Billion are active on Social Media. From what we’ve seen, Facebook is dominating with
1,650 Millions active monthly users.
10yrs ago only 7% of the
American population
used Social Media. That
number has not grown to
65%.
11. Best Engagement Platforms
In order to meaningfully compare social
platforms’ engagement levels
One must always compare how
effective each social platform is at driving
attention on a per-user basis.
While Snapchat’s monthly active
user base is estimated to be slightly
smaller than Twitter, the photosharing app
is 5x more effective at engaging users.
12. 50
24
27
13
25
25
23
24
22
20
13
23
24
30
23
12
30
25
35
43
Facebook
Instagram
Twitter
Linkedin
Google+
Less Often Weekly Daily >Once Daily
Facebook
Leading the way
with greatest
number of users
logging in on a daily
basis
Instagram
Rapidly growing
platform only
utilizing an image
feed.
Twitter
Coming in 2nd
behind Facebook’s
daily login rate.
LinkedIn
Will usually have a
smaller daily log in
rate just because it
isnt require for the
platform.
Google+
The social indexer:
Anything publicly
posted to google+ is
indexed in google
search results. SEO!!
Frequency of Access
13. As Percentage of
Brands or Followers
User Interactions
with Brand Posts
Tweets with more
than 3 hashtags get
17% less
engagement.
Twitter
Brand
Engagement
Facebook posts
with less than 250
characters get 60%
more engagement.
Facebook
Brand
Engagement
Images out perform
all posts by almost
150%.
Instagram
Brand
Engagement
Likelihood of Engagement
At some point, Brands will have to the realize that consumers aren’t contacting customer support because they want to talk to
us. Make the point of contact as painless and satisfying for the customer as possible will only increase the chances of creating a
future brand advocate.
4.21% 0.07% 0.03%
14. Instagram TwitterFacebook Facebook
Engagement
rates on
Thursdays and
Fridays are 18%
higher than the
other days of the
work week..
Post engagement
rates on facebook
are 75% higher
within the first 5
hours..
Tweets with 1-2
hashtags get 21%
higher average
anagement than
those with none.
64% of Marketers
said that increasing
audience
engagement was
crucial for thir
social media
marketing strategy.
The Basics…
While, I don’t want to take away from the importance of the active user population of a social media platform, a
more forcused metric would be to look at the liklihood of engagement.
15. Follower Loyalty
53% of Americans who follow
brands in social media are morel
loyal to those brands.
87% of the recognition programs at
companies today focus on tenure,
where people get rewarded for
simply sticking around. Reward
loyalty on social media.
53%
17. Tell Your Story
Curate
Content from
other users.
Hashtags
Help users to easily
search social networks
for specified areas of
interest.
Promote
Your Brand’s
Enthusiasts. Turn
them into Brand
Advocates.
Timing
Is Everything. Posting at
the wrong time can hurt
engagement.
18. Curated content shows your audience that you don’t mind sharing content you haven’t created yourself as long as it’s helpful to
them. This is another excellent way to bolster brand trust. Engagement goes both ways. Shre the content of your followers,
consumers and other companies, and let them know that you have done so by tagging them.
Curate Content
Planning
Curating
Posting
When you curate content, make
sure that you tag the original
writiers.
Curated content is a great way to
provide high quality content from
other sources to your followers. .
You always want to be sure that
the content that you are sharing
is relevant to your brand.
19. 60% 18%
higher toward the
end of the work day
Higher closer to
weekends than any other
weekday.
The Facebook post
engagement rate is
Social media
engagement is
Post a piece of content on a certain
Social network at the wrong time and no one will see it, wich hurts your engagement. There are a lot of
social media tools out there that help you figure out the best time to post content. Tweriod wil analyze your
tweets and the tweets of your followers in order to figure out what time your tweets will reach the largest
audience.
Timing Is Everything
20. 88%
Of people do not want
to interact with
brands on social
media.
17%
Of users complain
about a brand on
social media.
37 min
The time Americans
spend on social
media a day.
80%
Of marketers shared
3rd party content in
orrder to improve
company visibility
People mentioned in a curated post are likely to comment with their thanks.The more people tagged, the more comments there
will be to get the conversation going on your page.
Promote your Enthusiasts
Share your followers content. Hold Contests for loyal followers that promote your brand. Define here you will cureate the content.
Will you use a social netowkr or a dedicated content hub from a company. Determine what types of content you will create. Will
you curate elements of blog posts such as inforgraphics, charts, and quotes. Define how you will reach out to the people from
whom you curate content.
21. A good Hashtag is memorable,
unique and relevant to your
campaign.
Try not to use more than 2
hashtags per post.
Hashtags
Hashtags help users to easily search social networks like
Twitter, Facebook, Instagram , Google+ for specifies areas of
interest. They are a great way to start and join a
conversation.
f
b
Research the hashtag before
you use it.
Using hashtags is an
incredible way to boost social
media enagagement.
Hashtags identify the subject of your content, making it
easier to find for Twitter users who aren’t followers but are
searching for similar subjects.
g
j
22. Ask Questions Creatively: Zomato – a restaurant finding app- instead of asking, whats your favorite dish,
they incorporated a picture and instead asked, “Which one are you??” The image depicted several sifferent
foodie personas.
01
Organize Unique Contests: Hold contests where users have to follow your brand on social media and
create a post relevant to your brand or current campaign.
02
Share someone else’s content and tag them: When you share content and tag the author, they are more
likely to comment on the post and start a conversation on your page.
03
Encourage user Generated Content: An excellent way to get people talking about yout brand. Get users to
create content relevant to your brand. Easiest to execute as a contest.
Connect with a social cause: Even if the cuase doesn’t directly relate to your brand, it can still enhance
your engagement. Plus, its just a nice thing to do.
Post About Current Events: Being topical always brings fresh traffic to your page, whether it’s centered on
a holiday, event or live show..
04
05
06
Ways To Engage
As always, schedule your psts at high traffic times on socal media.. In knowing that certain
platforms will yield high user engagement on your posts. Studies show that the less people
want to be at work, the more they’re on facebook and other social media platforms. That means
early afternoon and later in the work/school week..
25. Plugin APIs are made up of
API Hooks, also known as
Filters and actions, used by
WordPress to set your plugin
at runtime..
Plugin APIs
The Theme Modification API
consists of all functions and
hooks that are part of the
WordPress API related to the
use of Theme modification
values. These functions can
be used by theme authors to
save modifications to theit
themes as WordPress
options.
Theme Mod APIs
The Database API is made
up of 3 others: Options,
Transients, Metadata.
Together they form what
might be called the
WordPress Database API,
which is the plugin/theme/
add-on interface created by
the entire WordPress project
in respect to access data as
named values stored in the
database layer.
Database APIs
This API allows developers
to customize and add
controls to the Appearance/
Customize admin screen.
Custom Theme APIs
Don’t Fear the API
26. Content Curators
WP RSS
Aggregator
A fantastic plugin for RSS
importing and autoblogging. A
great way to post and share
content from others.
MyCurator
This plugin has great features
that help to import quality
content that is relevant to your
brand.
WP Pipes
This plugin provides a
streamlined way to import RSS,
auto blog and auto post to social
media.
Storify
When used correctly, Storify is
an innovative way to not only
bring stories to life, but to also
share content from others in
original posts.
27. Juicer
Use this plugin to display
and organize your posts form
various social media
platforms.
Twine Social
Creates a full page wall of all
social media posts on your
website.
Miappi
This plugin allows your to
display social media feeds
and hashtag content in one
widget.
ShareSpring
Utilizes a full page for social
media posts.
Self Aggregators
28. MARKETING
ELEMENTS
Publish to Post
Publish to Post plugins are a great way to save time on creating individual posts to each
social media platform.
Facebook Publish WP to TwitterFacebook Auto Publish Twitter Auto Publish
Post to Social
This plugin is great to publishing
articles directly to Facebook. This
plugin also comes with the ability to
set a cusotm picture with your posts.
Filter the typs of posts that are
published to Facebook based on
categories and custom post types.
Customize message formats for
Twitter while keepng the ability to
filter content that is posted.
This plugin is great to publishing
articles directly to Twitter. This
plugin also comes with the ability to
set a cusotm picture with your posts.
29. Beyond the plugins, consider connecting your Wordpress site to Klout in order to increase your score. Your LinkedIn SSI can be important for most busineses if
they’re utilizing LinkedIn. It is a great feature for eCommerce sites to measure how effective your engagement can translate into sales.
If Jetpack could pour a fresh cup of coffee, it
would be the best personal assistant a
webmaster could ask for. Among its many
tools is an analytics feature, which focuese
on serving the most importnant analytic
data.
A little more complicted that jetpack, Google
analytics is an industry standard as it pertains
to website analytics. Google Analyics does a
great job of integrating the Analytics with
WordPress.
The plugin rivals Google Analytics but still
doesnt have enough features to out shine the
standard.
Analytics Measurements
Jetpack Google Analytics Stats Counter
30. While the other measurement tools I listed are able to accurately
measure how well you are engaging with your market, Klout will
measure how much influence your engagement had gotten you.
Social Influence Measurement
Klout utilize a slightly complex algorithm to measure your score
across networks and topics you participate in.
To Improve You Must Measure
Install and activate the Jetpack plugin and connect to a
WordPress.com account. Log into Klout and connect your
WordPress.com account.
Klout is easier than you think to connect
Connecting your site to Klout
Utilize Klout to its potential by adding all of your Social Networks. Klout will not only help with engagement, but it will also
allow you to measure your social influence. Social influences is often used to leverage brand partnerships and advertising
sponsorships.
31. Let Others Do The Work
Social Share
Buttons
Plugins like Digg Digg will
social sharing buttons to your
posts and pages so that users
can share with just one click!
Social Network
Widget
The WP MashSocial Widget will
allow users to easier access all
of your social sites through a
single sidebar widget.
Optimize your reach by integrating your website into social networks. Continue to
use tools that make it easier for others to share your content.
Utilize plugins that will make it easy for your users to share your content from your self hosted WordPress site. These simple
add-ons will help to increase your reach in the social sphere.
WP MashSocial Widget
32. Pulling in content for your
website from other authors and
tagging them, increases
engagement for the site. People
that are tagged are more likely to
comment and engage.
1
If you are posting the content to
your own site with RSS plugins,
use publish to post plugins to
post these articles to social
media.
2
Don’t be afraid to use self
aggregaator plugins and build a
page that will display your social
media posts on your website.
3
Use Analytics plguins to
meausre the impact and
effectiveness of certain types og
content coming from your site.
4
By using these analytics plugins, you’ll make it easy to see how effective your social media engagement
tactics are, thereby letting you adjust your techniques accordingly.
Doing The Needful
Use these plugins to import and post content published by others that ou can share on your site. Be sure to tag the original authors to the posts in order to
increase your engagement.
