SlideShare une entreprise Scribd logo
1  sur  40
AFL-CIO New Media Academy How To Get Started Integrating Social Media Into Your Online Communications Strategy May 13, 2010 Danielle Hatchett Social Media Manager, AFL-CIO [email_address] Facebook:  www.facebook.com/aflcio Twitter: www.twitter.com/aflcio
Social Media: Growing Fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Growing Fast ,[object Object],[object Object],[object Object],[object Object],[object Object]
IBEW Taps Into Social Media To Organize http://bit.ly/9m7xal
Developing A Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Questions We Asked (or wish we had asked!) Before Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AFL-CIO Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started With Twitter
What is Twitter? ,[object Object],[object Object]
What Is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Statistics ,[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do I tweet about? ,[object Object],[object Object],[object Object]
Twitter Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hashtags (www.hashtag.org) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retweeting or “RT” ,[object Object],[object Object],[object Object]
Anatomy of A Tweet
Anatomy of a Tweet
Anatomy of a Retweet
How do I build community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started With Facebook
What Is Facebook? ,[object Object],[object Object],[object Object]
Facebook Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Tool Summary Manage event information and invitations Event management tool Events Network around a common interest Communities with similar interests Groups Establish official presence Website within Facebook Pages Function What It Is Tool
Facebook Fan Page v. Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Fan Page v. Group ,[object Object],[object Object],[object Object],[object Object]
Steps to Create a Facebook Fan Page ,[object Object],[object Object],[object Object]
Creating a Personal Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Facebook Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Facebook Fan Page ,[object Object],[object Object]
Add Content to Your Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
AFL-CIO Social Media Group ,[object Object],[object Object],[object Object]
New Media Training Academy: Social Media Training ,[object Object],[object Object],[object Object],[object Object]
Join our Social Media Group ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]
Resources: Listservs ,[object Object],[object Object]

Contenu connexe

Tendances

Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginners
Heather Hurley
 
OSU Extension Social Media Training
OSU Extension Social Media TrainingOSU Extension Social Media Training
OSU Extension Social Media Training
seger23
 

Tendances (19)

Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisations
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentation
 
Introduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsIntroduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOs
 
Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginners
 
OSU Extension Social Media Training
OSU Extension Social Media TrainingOSU Extension Social Media Training
OSU Extension Social Media Training
 
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin
Alliance for Nonprofit Excellence Conference 5.2010 Social Media TraininginAlliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin
 
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
 
Americorps Member Celebration 11 16
Americorps Member Celebration 11 16Americorps Member Celebration 11 16
Americorps Member Celebration 11 16
 
Valencia wwbic
Valencia wwbicValencia wwbic
Valencia wwbic
 
Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010
 
Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral Healthcare
 
Socialxpand Reviews | How to Use Social Media in Best Way
Socialxpand Reviews | How to Use Social Media in Best WaySocialxpand Reviews | How to Use Social Media in Best Way
Socialxpand Reviews | How to Use Social Media in Best Way
 
Using Social Media to Reach Your Tribe - RoanokeOutside.com
Using Social Media to Reach Your Tribe - RoanokeOutside.comUsing Social Media to Reach Your Tribe - RoanokeOutside.com
Using Social Media to Reach Your Tribe - RoanokeOutside.com
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media
 
Social media powerpoint presentation
Social media powerpoint presentationSocial media powerpoint presentation
Social media powerpoint presentation
 
Outreach through social media & beyond
Outreach through social media & beyondOutreach through social media & beyond
Outreach through social media & beyond
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
 
Using Social Media For Professional Development
Using Social Media For Professional DevelopmentUsing Social Media For Professional Development
Using Social Media For Professional Development
 
Nonprofits Social Media
Nonprofits Social MediaNonprofits Social Media
Nonprofits Social Media
 

Similaire à AFL-CIO New Media Academy

Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for Nonprofits
Profiles, Inc.
 
Social media for non profits Aug 2010
Social media for non profits Aug 2010Social media for non profits Aug 2010
Social media for non profits Aug 2010
Wes Regan
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
Jason Piasecki
 
Social Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouSocial Media and Why it's WRITE for You
Social Media and Why it's WRITE for You
Byrdie Franco-Rocha
 
Using Social Media To Land A Job 1.12.10
Using Social Media To Land A Job 1.12.10Using Social Media To Land A Job 1.12.10
Using Social Media To Land A Job 1.12.10
Elena Bucciarelli Perri
 
Social Media 102: How to Find the Right Social Media Tools for Success!
Social Media 102: How to Find the Right Social Media Tools for Success!Social Media 102: How to Find the Right Social Media Tools for Success!
Social Media 102: How to Find the Right Social Media Tools for Success!
Michelle Hummel
 
Facebook 101
Facebook 101  Facebook 101
Facebook 101
heligonix
 

Similaire à AFL-CIO New Media Academy (20)

Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for Nonprofits
 
Social Media 101: For Nonprofits
Social Media 101: For NonprofitsSocial Media 101: For Nonprofits
Social Media 101: For Nonprofits
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
 
Social Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder EngagementSocial Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder Engagement
 
Social media for non profits Aug 2010
Social media for non profits Aug 2010Social media for non profits Aug 2010
Social media for non profits Aug 2010
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
 
Social Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouSocial Media and Why it's WRITE for You
Social Media and Why it's WRITE for You
 
Integrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising StrategyIntegrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising Strategy
 
Using Social Media in Substance Abuse Treatment and Recovery
Using Social Media in Substance Abuse Treatment and RecoveryUsing Social Media in Substance Abuse Treatment and Recovery
Using Social Media in Substance Abuse Treatment and Recovery
 
Using social media for campaigning
Using social media for campaigningUsing social media for campaigning
Using social media for campaigning
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media Presentation
 
Special Olympics Missiouri Social Media Training
Special Olympics Missiouri Social Media TrainingSpecial Olympics Missiouri Social Media Training
Special Olympics Missiouri Social Media Training
 
Using Social Media To Land A Job 1.12.10
Using Social Media To Land A Job 1.12.10Using Social Media To Land A Job 1.12.10
Using Social Media To Land A Job 1.12.10
 
Social Media 102: How to Find the Right Social Media Tools for Success!
Social Media 102: How to Find the Right Social Media Tools for Success!Social Media 102: How to Find the Right Social Media Tools for Success!
Social Media 102: How to Find the Right Social Media Tools for Success!
 
International School Of Management How Social Media Plays A Major Role For M...
International School Of Management  How Social Media Plays A Major Role For M...International School Of Management  How Social Media Plays A Major Role For M...
International School Of Management How Social Media Plays A Major Role For M...
 
Facebook 101
Facebook 101  Facebook 101
Facebook 101
 
I\'m on Facebook - Now What?
I\'m on Facebook - Now What?I\'m on Facebook - Now What?
I\'m on Facebook - Now What?
 
Social Media CNPE Louisville
Social Media  CNPE LouisvilleSocial Media  CNPE Louisville
Social Media CNPE Louisville
 
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your BusinessHow To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
 
Influencer Relations on the Social Web
Influencer Relations on the Social Web Influencer Relations on the Social Web
Influencer Relations on the Social Web
 

Dernier

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Dernier (20)

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 

AFL-CIO New Media Academy

  • 1. AFL-CIO New Media Academy How To Get Started Integrating Social Media Into Your Online Communications Strategy May 13, 2010 Danielle Hatchett Social Media Manager, AFL-CIO [email_address] Facebook: www.facebook.com/aflcio Twitter: www.twitter.com/aflcio
  • 2.
  • 3.
  • 4. IBEW Taps Into Social Media To Organize http://bit.ly/9m7xal
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Anatomy of A Tweet
  • 18. Anatomy of a Tweet
  • 19. Anatomy of a Retweet
  • 20.
  • 21.  
  • 22.
  • 24.
  • 25.
  • 26. Facebook Tool Summary Manage event information and invitations Event management tool Events Network around a common interest Communities with similar interests Groups Establish official presence Website within Facebook Pages Function What It Is Tool
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.  
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.