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AFL-CIO Social Media Group
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How To Get Started Integrating Social Media Into Your Online Communications Strategy March 3, 2010 Danielle Hatchett Social Media Manager, AFL-CIO Facebook: www.facebook.com/aflcio Twitter: www.twitter.com/aflcio
Social Media: Growing Fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Growing Fast ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing A Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Questions We Asked (or wish we had asked!) Before Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AFL-CIO Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started With Twitter
What is Twitter? ,[object Object],[object Object]
What Is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Statistics ,[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object]
What do I tweet about? ,[object Object],[object Object],[object Object]
Twitter Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hashtags (www.hashtag.org) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retweeting or “RT” ,[object Object],[object Object],[object Object]
Anatomy of A Tweet
Anatomy of a Tweet
Anatomy of a Retweet
How do I build community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Your Social Web Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started With Facebook
What Is Facebook? ,[object Object],[object Object],[object Object]
Facebook Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Tool Summary Manage event information and invitations Event management tool Events Network around a common interest Communities with similar interests Groups Establish official presence Website within Facebook Pages Function What It Is Tool
Facebook Fan Page v. Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Fan Page v. Group ,[object Object],[object Object],[object Object],[object Object]
Steps to Create a Facebook Fan Page ,[object Object],[object Object],[object Object]
Creating a Personal Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Facebook Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Facebook Fan Page ,[object Object],[object Object]
Creating a Facebook Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Add Content to Your Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrate Your Social Media Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AFL-CIO Social Media Group ,[object Object],[object Object],[object Object]
Trainings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Join our Social Media Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]
Resources: Listservs ,[object Object],[object Object]

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Cwa Pres

  • 1. How To Get Started Integrating Social Media Into Your Online Communications Strategy March 3, 2010 Danielle Hatchett Social Media Manager, AFL-CIO Facebook: www.facebook.com/aflcio Twitter: www.twitter.com/aflcio
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  • 16. Anatomy of A Tweet
  • 17. Anatomy of a Tweet
  • 18. Anatomy of a Retweet
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  • 25. Facebook Tool Summary Manage event information and invitations Event management tool Events Network around a common interest Communities with similar interests Groups Establish official presence Website within Facebook Pages Function What It Is Tool
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