Find out how companies are using Twitter to aid in their university recruiting efforts and learn how you can improve your own college recruiting program as well. Visit the AfterCollege Employer Blog for more information on University Recruiting - http://employer.aftercollege.com Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials - http://employer.aftercollege.com/webinars/

1. Top 5 University
Recruiting Twitter Pages
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2. Twitter for University Recruiting?
-Twitter is a new and exciting way to reach potential applicants
-Can build your employer brand among college students
-Establish a personal connection – better than emails or other forms of
social media
-Only 140 characters… Can still have a BIG impact on your university
recruiting efforts
-Option to include links, images, videos, and other forms of media
-Not just about promoting yourself – listen to others and share content that
is relevant or interesting
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3. Our criteria for choosing the Top 5:
-Does the company have a dedicated university recruiting account?
(not just a general careers account)
-Is there variety to their tweets? Do they include photos, videos,
links, etc. or just text?
-Have they evolved beyond simply promoting themselves?
-Do they respond to tweets from applicants and share worthwhile
content from other sources?
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4. 1. Johnson & Johnson
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5. 1. Johnson & Johnson
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Why we love @JNJUniversity:
-They tweet several times a day, and their tweets feature a good mix of self-
promotion, topics that are relevant to college student job-seekers, and
photos/videos

6. 1. Johnson & Johnson
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A few recent tweets:
-Notice their use of the new
“pinned” tweet feature
-This draws attention to one of
their more significant tweets

7. 1. Johnson & Johnson
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-This is great use of the FF
(Follow Friday) hashtag.
-#FF is used to share some of
your favorite Twitter accounts
with the people who currently
follow you
-Using the #FF hashtag is an excellent
way to help your followers discover
other people/organizations that
tweet on relevant topics
-Reaching out Dircetly to UPenn
students and offering $1,500 to
sponsor one of their events – what’s
not to like here?

8. 2. Intuit
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9. 2. Intuit
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Why we love @IntuitStudents:
-@IntuitStudents tweet several times a day, interact with others by retweeting
and sharing, and offer a good mix of career advice and Intuit-specific news

10. 2. Intuit
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A few recent tweets:
-Retweeting shows that you are engaged and listening to what’s going on in the
Twittersphere
-This tweet promoting an upcoming event gets all the details across while using
relevant handles and hashtags

11. 2. Intuit
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-Sharing useful job search content from career site The Daily Muse
-This is an excellent practice to post about relevant information
-One suggestion – include “from @dailymuse” so followers know where you
are sending them

12. 3. Salesforce
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13. 3. Salesforce
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Why we love @SalesforceEdu:
-Even some of their self-promotional tweets are fun and include things like photos of
the office dog and customized hashtags (#puppyforce) - We also commend them for
responding to individual applicants

14. 3. Salesforce
www.aftercollege.com 14
A few recent tweets:
-Responding to an individual question with relevant link = awesome
customer service
-Shows that Salesforce cares about their applicants

15. 3. Salesforce
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-Photo of cute dog +
company-specific
hashtag
-#puppyforce – great
way to be creative
-Photos always give an
added depth to tweets

16. 4. Liberty Mutual
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17. 4. Liberty Mutual
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Why we love @LMICampus:
-They tweet several times a day and use Twitter to showcase their
company culture, promote job opportunities, and share relevant
content

18. 4. Liberty Mutual
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A few recent tweets:
-This colorful image gives you a
glimpse into the Liberty Mutual
externship program
-Clever use of the “TBT” (Throwback
Thursday) hashtag to commemorate last
year’s interns

19. 5. BlackRock
www.aftercollege.com 19

20. 5. BlackRock
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Why we love @BlackRockCampus:
-@BlackRockCampus tweet a good mix of photos, inspirational quotes, and
useful content

21. 5. BlackRock
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-A few recent tweets:
-Starting a tweet with someone else’s handle?
-Make sure you include some other symbol first like @BlackRockCampus did here
-This ensures all your followers see it, not just the people who follow you and the
person you’re tweeting
-Great idea to share relevant content
-Suggestion – include “from @inc” to let followers know where the article came from
and where you’re sending them

22. 5. BlackRock
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-You don’t always
want to post
networking event
photos – but there is
nothing wrong with
including them
occasionally

23. Your Turn!
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-If you already have a Twitter account – choose one or two of the ideas
we’ve discussed to incorporate into your own account
-Take a photo or video, retweet or share some useful content, or make
use of the “FF” or “TBT” hashtag
-If you’re just getting started – spend some time following these companies
and the others whose UR efforts you admire
-You don’t even need a twitter handle – you can look at Twitter profiles
online without needing an account
P.S. – Want to see all these tweets together? We compiled them into a post
on Storify

24. Visit AfterCollege
-Read the full article Top 5 University Recruiting Twitter Pages on the
AfterCollege Employer Blog
-Sign up for Free Employer Webinar Series for more information on
University Recruiting
-Follow us on Twitter | Facebook | LinkedIn
-Visit the AfterCollege LinkedIn University Recruiters Page for more
information on University Recruiting
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