This document discusses communication and mass communication. It defines communication as the process of exchanging information through sending and receiving messages. Mass communication involves conveying a message to a large audience through mass media such as newspapers, radio, and television. The document then discusses various types of communication and provides tips for effective communication, such as speaking clearly, listening actively, and engaging the audience. It also outlines common barriers to effective communication like physical and language barriers, assumptions, and information overload.

1. Introduction
• What is communication?
• Communication is the process of
sending and receiving messages.
• or
• Communication is the process of
exchanging information, data, ideas
• and opinions.
In simple words we can say that ““just
to convey the message”

2. • Mass Communication involves
communication with the mass audiences
and hence the name Mass
Communication
Mass Communication

3. • When we are thinking, it is intra-personal
communication, when there is face-to-face
conversation between two people it is
interpersonal communication, college
lecture or speech would be an example of
group communication
Mass Communication

4. • but there is another level of
communication when we read
newspapers, magazines, listen to
Radio or watch TV. This would be
called ‘Mass communication’ as the
message is reached to the masses
through different media.

5. • Mass Communication is defined as ‘
any mechanical device that multiples
messages and takes it to a large
number of people simultaneously

6. • Mass communication is the term used
to describe the academic study of
various means by which individuals
and entities relay information to
large segments of the population all
at once through mass media.

7. ELEMENTS OF MASS
COMMUNICATION
Noise Noise
Noise Noise
Noise
Noise Noise
Noise
Sender
has idea 1
Sender
encodes
idea in
message
2
Message
travels
over
channel
3
Receiver
decodes
message
4
Feedback
travels to
sender
5
Possible
additional
feedback
to
receiver
6

9. What Is Business Communication?
• Business communication is the
communication required in order to
make business deals in and out side
of the organization…

10. Importance of Communication
Skills

11. Effective Communication:-
• If some one achieve the desired
level of objective through
communication , we can say that it is
“effective communication”.
e.g. If your communication get the
proper response from the receiver
it means that you effectively
conveyed the message.

14. Encourage creative and Critical Thinking
Consider audience’s information needs
Consider Audience's Technical Background
Consider Audience's Cultural Background and
Gender
Consider Audience's Knowledge of the
Subject
How to achieve effective
Communication

15. Tips to improve Communication
Skills
• Slow down your speaking speed.
• Think and speak.
• Always learn and speak in sentences not in
words.
• Learn to listen.
• Engage the audience by adding the
quotation or by telling stories.

16. Tips to improve Communication
Skills
• Try to speak in own words.
• Changing the tone of voice.
• Using right word at right time.
• Make a good introduction
• Be confident

17. Directional Differences
• Upward Communication
• Messages from employees to
management
• Downward Communication
• Messages from management to
employees
• Horizontal Communication
• Messages sent between peers
• The Grapevine Communication
• Informal communication

23. 1) Surprise
Microexpression:

24. 2) Fear
Microexpression:

25. 3) Disgust
Microexpression:

26. 4) Anger
Microexpression:

27. 5) Happiness
Microexpression:

28. 6) Sadness
Microexpression:

29. 7) Contempt/Hate
Microexpression:

40. 10 Barriers to Effective
Communication
1 Physical Barriers
• Inadequate equipment
• Such as outdated equipment
• Poor signals
• Backgrounds noise
• Over lighting
• Temperature too high too low

41. 10 Barriers to Effective
Communication
2 Attitudes
• Anger, sadness, nervous, personal
agenda, asserting a need to win an
argument

42. 10 Barriers to Effective
Communication
3 Language Barriers
• Same language still feel difficulty
if they are from different
generations and different regions
of the same country
• Slang
• Professional jargons
• Regional colloquialism

43. 10 Barriers to Effective
Communication
4 Physiological barriers
• Ill health
• Poor eyesight
• Hearing difficulty and pain

44. 10 Barriers to Effective
Communication
5 Problems with structure design
Unclear organizational structure in
Companies/ Organization
• Bad information system
• Lack of supervision
• Lack of employee training

45. 10 Barriers to Effective
Communication
6 Cultural Noise
People make assumptions based on
cultural background and associated
stereotypes

46. 10 Barriers to Effective
Communication
7 Lack of Common Experience
It’s a great idea to use examples or
stories to explain or hear a point…
However if others are not related to
these examples because they don't
have the same knowledge or shared
experience

47. 10 Barriers to Effective
Communication
8 Ambiguity and over use of
abstraction
Leaving things half said or using too
many generalizations can leave lack of
clarity

48. 10 Barriers to Effective
Communication
9 Information overload
Its take time to process large quantity
of information
Too many details can distract the
audience from important

49. 10 Barriers to Effective
Communication
9 Jumping to conclusion
Make assumption before listening to all
the facts