1. What have you learned from
the audience feedback?

2. Q 1 D o y o u f e e l t h e m u s ic
c o r r e s p o n d e d w e ll w it h t h e
ly r ic s in t e llin g t h e n a r r a t iv e
• Every member of our target
audience who took part in
the survey answered yes.
This was a positive start as
ultimately it told us that the
audience understood the
narrative and the codes and
conventions were adhering
to. Also that our choice of
music corresponded well Codes and
Conventions of a love
and was synchronised with story
the lyrics.

3. Q 2 D id y o u u n d e r s t a n d a n d
f e e l t h e e m o t io n o f
s e p a r a t io n a n d lo n e lin e s s
tha t b o th c ha ra c te rs w e re
t r y in g t o c o n v e y ?
• Again, all questionnaires answered yes. This
fundamentally means that we have achieved our
aim and the audience felt and understood those
codes and conventions of a traditional happy
ending love story. We felt it was very important
that the audience felt these emotions and
understood the conventions we were trying to
convey.

4. Q 3 Wa s the b e a t o f the
m u s ic in t im e w it h t h e f a d e s
a nd e ffe c ts b e tw e e n s ho ts
t o d is t in g u is h t h e r ig h t p a c e
a n d t im in g s ?
• This was an interesting question and
from evaluating the survey’s it’s clear
that the majority of the scenes that
the synchronisation wasn’t 100% all
of the time. Several survey’s mention
that to improve we could have slowed
the fades down to show the transition
between the two characters. Timing Problems with
is crucial in this video, especially synchronisation
whilst editing
when showing continuity and
expressing the codes and
conventions.

5. Q 4 D o yo u fe e l th a t th e
lig h t in g , e f f e c t s a n d t h e
c lip s s h o w e d s t r o n g
c o n t in u a t io n ?
• Similarly to the previous question, the continuity
with the lighting, effects and clips are crucial in
conveying the codes and conventions we chose
to. All survey’s show the audience thought the
continuity was accurate and consistent which is
very pleasing.
Example of continuity of
lighting, blending natural
outdoor lighting with effects

6. d o y o u f e e l t h e p a t h e t ic f a lla c y
c r e a t e d b y t h e r a in c r e a t e s t h e
m o o d o f r o m a n c e w it h in a
t r a d it io n a l s t y le lo v e s t o r y w it h
t h e t w o f in d in g e a c h o t h e r
• The majority of the audiencen ?
a g a i believe the rain does
emphasise the feeling of romance and traditional
convention of the two finding each other and a happy
ending. However a few felt that the rain somewhat
created a dull atmosphere in what should have been a
bright, happier setting. Therefore a few people felt the
pathetic fallacy had the opposite effect yet most found it
to be positive.
Use of pathetic fallacy

7. Q 6 D o e s t h e n a r r a t iv e
c o n v e y t h o s e t r a d it io n a l
c o d e s a n d c o n v e n t io n s o f a
h a p p y e n d in g r o m a n c e
s to r y?
• This question almost casts aside all the techniques we
implemented to the video, and simply focuses on the
story behind the video. All survey’s came back as yes
which is positive because achieving those codes and
conventions was our main intention. The audience felt
they could relate to stereotypical storyline used in
previous videos and it showed similar characteristics
and styles to those used previously.

8. a n d t r a n s it io n s in c o o p e r a t e d t o
t h e v id e o a n d d o t h e y h a v e a
p o s it iv e e f f e c t in c o n v e y in g t h e
c o d e s a n d c o n v e n t io n s o f a lo v e
s to ry g
• The majority of the survey’s express that we used
effects and transitions well and they had a positive
effect, yet to develop this further we could have in
cooperated a wider variation of transitions. In particular
more fades to show the transition between the two
characters and the effect their separation is having on
both of them.
Use of different effects and
transitions
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9. Q 8 D id t h e s e t t in g s u s e d ;
la k e , f ie ld , w o o d s a n d
b e d r o o m b e f it t h e n a r r a t iv e
w e ll?
• The audience feel that the
settings used were well
picked and certainly belied
the story well. However, the
majority feel the bedroom
setting was slightly weak
and often hindered the
codes and conventions that
were being expressed. I
would agree with the
audience that it was the An example from
each setting used
weakest of the four settings.
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10. Q 9 We re the a c to rs
c o n v in c in g in p o r t r a y in g t h e
c o d e s a n d c o n v e n t io n s ?
• Essentially this is one of the
more important questions
because having strong actors,
as well all other aspects, for
us was absolutely crucial.
Without strong actors we
would have struggled
immensely to express the Examples of strong
codes and conventions and acting at crucial
points
for the audience to think they
were strong and ‘believable’ is
excellent news.
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11. Q 10 D i d t h e v i d e o f l o w a n d
m a k e s e n s e lik e a t y p ic a l
n a r r a t iv e b a s e d m u s ic
v id e o ?
• The feeling across the
whole was that they
understood it was primarily
a narrative based video, A few clips that best help
and there was a story express that narrative
being told. A few survey’s
mentioned that it was a
story they became
engrossed in and was very
clear that it was a typical
fairytale love story.
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12. R e la t in g p r e s e n t
s u r v e y t o in it ia l
r e s u lt s
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13. • From evaluating the initial surveys taken back in
October to see which elements of a music video our
target audience preferred, we can now relate those
which our post-production surveys.
• This will allow us to see which ideas of our initial surveys
we managed to put in to the product, and which ideas
were changed and or adapted slightly.
• From comparing the two, it’s clear that we had to adapt
several initial ideas to suit the codes and conventions of
the video, whilst trying to balance those with the likes of
the audience.
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14. D id t h e v id e o f lo w a n d m a k e
s e n s e lik e a t y p ic a l
n a r r a t iv e b a s e d m u s ic
v id e o ?
• In the initial survey the results showed that the majority
preferred a mixed based video, with elements of;
narrative, performance and concept.
• Therefore, even though the product is mainly a narrative
based one, we tried to implement elements of a
performance. Such as Lucy sometimes being the main
focus and showing her singing.
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15. D o e s f a s h i o n /m i s e e n s c e n e
m a k e a v id e o o r c o n t r ib u t e ?
• It became clear through the initial survey that around
half of the audience thinks it makes the video, and the
other half feel it’s a contribution.
• We therefore felt that elements such as, clothing,
colours, choice of props etc were very important,
especially when expressing the cods and conventions.
For example, dark colours wouldn’t have been a positive
connotation of the character Lucy was portraying.
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16. C o m m e n t s p o s t e d o n lin e
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17. F e e d b a c k o n lin e
• We felt that as well as holding an audience feedback
and viewing session, it would be effective to post the
video on to Facebook and Youtube with the link to our
blog so people could comment.
• The comments showed a both positive aspects to the
video which is good to be objective
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18. W h a t h a v e w e le a r n e d
t h r o u g h a u d ie n c e
fe e d b a c k ?
• Those are just a few examples of ideas that we
implemented and or developed within the video based
on audience feedback.
• We have certainly learned a lot through audience
feedback and in particular the importance of both a pre
and post-production survey. This allows you to see how
successful you were in balancing certain codes,
conventions and elements to suit the buyer.
• It’s important to stick to the initial ideas as much as
possible but fundamentally you have to cater for your
target audience. Therefore surveys and viewings are
crucially important.
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