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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Facebook, TwitterSpecialized Social TV Services GetGlue, Miso, Clipsync, TvPlus, IntoNow, othersSynchronized content services Via Audio Content Recognition (ACR) & Closed Captioning Broadcaster (& user) driven interactivity Synchronized content, displayed off the main screen (live or time-shifted) Evolution of Social TV & the Second Screen
RewardsFrom simple trivia games to complex fight scoring,exciting games are engaging consumers in largenumbers Viggle & TV Dinner are touting strong numbers of engaged consumers Mobovivo’s AXS TV Fights app is recognized as a leader What’s Next: Gamification
Stream Capture ACRWhile tracking watermarks & fingerprints in videohas been around for years, deploying thistechnology to trigger events on the second screenis only early stage Most likely to succeed: • Civolution with its 17k monitored channels What’s Next: Stream Capture ACR
Audio ACR Many in the industry are now using ACR primarily for “check-ins”— as the quality for event triggering has been unreliable Widespread usage will depend upon the availability of ubiquitous scene specific metadata & use cases that integrate better polling of audio streams to determine time code accuracy Companies with apps built around this value proposition: • Red Bee Media, Yahoo’s IntoNow, ConnecTV and TVplus Leading Service Provider: Civolution • Likely to soon integrate audio ACR with “OS-level” and stream capture ACR to improve the overall user experience What’s Next: Audio ACR
Rich, Related Metadata There are many apps which perform this function at some level, and some derive their value entirely from this resource (ex. IMDB) Fanhattan and Zeebox continue to lead the way in this field, leveraging metadata service providers like Digitalsmiths and Tribune Media Services What’s Next: Rich, Related Metadata
Search & Discovery Discovery (the ability to be presented with relevant content in a lean-back mode) Most of what consumers get today are collaborative filtering-based recommendations (ie. Amazon-style “people who viewed this also liked...”) Poor metadata & a lack of integrated sources of content have so far made this a poor consumer experience (Fanhattan is probably the best at this so far) Digitalsmiths’ Seamless Discovery is gaining traction with both pay TV operators & connected CE manufacturers The grid guide: While some operators have customized the grid guide with favorites & there is discussion of a “custom channel” approach, most improvement in this search & discovery method is likely to come from UI innovation What’s Next: Search & Discovery
Smart Remote ControlTablets and smartphones make great remote controls Computing power is in the cloud, but not 100% Browser-based navigation on TV is not user friendly • Typing & search work on computers, but not well on mobile devices • Voice is unproven As mirroring technologies like Apple’s Airplay get more traction, this function will become a reality for many What’s Next: Smart Remote Control
Set-top Box IntegrationOperators are only now opening up & publishing their APIs to allow3rd parties to integrate app functionality BuddyTV is the leading 3rd party app in this space DirecTV, Comcast & AT&T lead the way for US-based operators Outside North America implementation is much more complex What’s Next: STB integration
Game Console Integration Microsoft’s Xbox has now taken the lead with SmartGlass, by committing to an SDK for their platform Playstation & Nintendo are still at the drawing board What’s Next: Game Console Integration