1. Second Screen
Market Analysis
Stay Tuned to Audiences Everywhere

2.  Roku
 Boxee
 Apple TV
 Google TV
 Most new televisions
 PCs, tablets, smartphones
 Game platforms (Xbox, Nintendo, Playstation)
Connected TV Devices

3. Nielsen Cross-Platform Report ,Q4 2012
Second Screen Engagement: Trends

4. Second Screen Engagement: UK Trends

5. The Big Picture: Social TV Ecosystem

6. Second Screen App Categories

7. Facebook, Twitter
Specialized Social TV Services
 GetGlue, Miso, Clipsync, TvPlus, IntoNow, others
Synchronized content services
 Via Audio Content Recognition (ACR) & Closed Captioning
 Broadcaster (& user) driven interactivity
 Synchronized content, displayed off the main screen (live or time-shifted)
Evolution of Social TV & the Second Screen

8. What’s Next?
Early Stage Trends

9. Rewards
From simple trivia games to complex fight scoring,
exciting games are engaging consumers in large
numbers
 Viggle & TV Dinner are touting strong numbers
of engaged consumers
 Mobovivo’s AXS TV Fights app is recognized as a
leader
What’s Next: Gamification

10. Stream Capture ACR
While tracking watermarks & fingerprints in video
has been around for years, deploying this
technology to trigger events on the second screen
is only early stage
 Most likely to succeed:
• Civolution with its 17k monitored channels
What’s Next: Stream Capture ACR

11. Audio ACR
 Many in the industry are now using ACR primarily for “check-ins”—
as the quality for event triggering has been unreliable
 Widespread usage will depend upon the availability of ubiquitous
scene specific metadata & use cases that integrate better polling of
audio streams to determine time code accuracy
 Companies with apps built around this value proposition:
• Red Bee Media, Yahoo’s IntoNow, ConnecTV and TVplus
 Leading Service Provider: Civolution
• Likely to soon integrate audio ACR with “OS-level” and stream
capture ACR to improve the overall user experience
What’s Next: Audio ACR

12. Rich, Related Metadata
 There are many apps which perform this function at
some level, and some derive their value entirely from
this resource (ex. IMDB)
 Fanhattan and Zeebox continue to lead the way in this
field, leveraging metadata service providers like
Digitalsmiths and Tribune Media Services
What’s Next: Rich, Related Metadata

13. Search & Discovery
 Discovery (the ability to be presented with relevant content in a lean-back
mode)
 Most of what consumers get today are collaborative filtering-based
recommendations (ie. Amazon-style “people who viewed this also liked...”)
 Poor metadata & a lack of integrated sources of content have so far made
this a poor consumer experience (Fanhattan is probably the best at this so
far)
 Digitalsmiths’ Seamless Discovery is gaining traction with both pay TV
operators & connected CE manufacturers
 The grid guide: While some operators have customized the grid guide
with favorites & there is discussion of a “custom channel” approach, most
improvement in this search & discovery method is likely to come from UI
innovation
What’s Next: Search & Discovery

14. Smart Remote Control
Tablets and smartphones make great remote controls
 Computing power is in the cloud, but not 100%
 Browser-based navigation on TV is not user friendly
• Typing & search work on computers, but not well on
mobile devices
• Voice is unproven
 As mirroring technologies like Apple’s Airplay get more
traction, this function will become a reality for many
What’s Next: Smart Remote Control

15. Set-top Box Integration
Operators are only now opening up & publishing their APIs to allow
3rd parties to integrate app functionality
 BuddyTV is the leading 3rd party app in this space
 DirecTV, Comcast & AT&T lead the way for US-based operators
 Outside North America implementation is much more complex
What’s Next: STB integration

16. Game Console Integration
 Microsoft’s Xbox has now taken the lead with
SmartGlass, by committing to an SDK for their
platform
 Playstation & Nintendo are still at the drawing board
What’s Next: Game Console Integration

17. Second Screen Hype Cycle

18. Industry Leadership
Second Screen Society: Mobovivo is a Founding member