The document discusses how digital marketing is changing with new models and market fragmentation leading to micro engagement. It questions how businesses can keep it real and who users trust most when GPS and social media suggestions may conflict. The conclusion suggests some discussions are better had in person rather than limited to 140 characters on social media.

1. Digital Lounge
25th Feb. 2009
Andrew Gerrard
@andrewgerrard
andrew@d-marketing.co.uk

2. “On the Internet,
nobody knows you’re a dog.”

3. “I had my own blog for a while,
but I decided to go back to just
pointless, incessant barking.”

4. Old rules?

5. New Models

6. Mass Audiences

7. Market Fragmentation
Micro Engagement

9. Keeping it real

20. Who do your users trust?
GPS SAYS LEFT,
TWEEPS SAY RIGHT!
WHICH ROUTE SHOULD
WE TAKE NOW?

21. “I’m so glad you agreed to meet in person.
There are some things that can’t be said in
140 characters.”

23. Digital Lounge
25th Feb. 2009
Andrew Gerrard
@andrewgerrard
andrew@d-marketing.co.uk