Ente Mobile Ente Click was a mobile photography contest conducted for Vodafone by Club FM in Kerala circle. The online website and social media promotion was powered by AgileBlaze. Here is a case study that explains the impact of the campaign.

1. Case Study
A MOBILE PHOTOGRAPHY EXCLUSIVELY FOR
COLLEGE STUDENTS OF KERALA

2. Objective
 Build a database of college students of Kerala for Vodafone
 Engage 1.8 lakh fans on the Club FM FB page and increase the fan base
 Generate buzz about Club FM and Vodafone among the college students of Kerala
 Get college students to walk into the nearest Vodafone Store

3. Idea
 Launch a mobile photography contest exclusively for college students in Kerala
 The campaign to run for 90 days with 9 different themes, each theme running for 10 days
 The mobile number and college name of each user is captured using a basic google form in the website
 The campaign can be accessed through computer, tablet or mobile by logging into
www.entemobileenteclick.com
 Users can upload up to three pictures captured using their mobile for each theme
 The picture with maximum Likes gets featured as in the most popular category

4. Execution
THE METHODOLOGY

5. Promotion
 The campaign was promoted heavily through all major
channels
 There was weekly print udpates about the campaign
 The microsite was promoted through Facebook ads and
Google Ad Words
 There was a TV ad for the campaign
 https://www.youtube.com/watch?v=g_EodWW7NQQ

6. Themes
 The campaign was run for 90 days, each theme running for
10 days
 The following were the themes –
 Friendship
 Festivity
 Life
 Red
 Window
 Childhood
 Morning
 Street
 Open theme

7. Uploads
 The campaign was promoted heavily through all major
channels
 There was weekly print udpates about the campaign
 The microsite was promoted through Facebook ads and
Google Ad Words
 There was a TV ad for the campaign
 https://www.youtube.com/watch?v=g_EodWW7NQQ

8. Results

9. Visitors
 Objective – To make the portal
(www.entemobileenteclick.com) the most active
photography related one in 3 months
 Result - Over the period of 3 months (Aug 21st to Nov 19th)
the website gathered traction like wildfire!
 Here are the numbers :
 Pageviews = 2,47,000+
 Users = 27,800+
 Sessions = 48,900+

10. Participants
 Objective – To get college students from Kerala to click for
the campaign according to the themes
 Result - Over the period of 3 months (Aug 21st to Nov 19th)
the campaign attracted a lot user engagement and the
gallery was flooded with interesting photographs
 Here are the numbers :
 Total users = 3,900+
 Total uploads = 2,700+
 Total SMS = 3,100+

11. Social Media impact
 Objective – To add fans to the Club FM page organically
over the period of the campaign and increase the user
engagement of the page
 Result - Over the period of 3 months (Aug 21st to Nov 19th)
the FB fan page of Club FM gathered a lot of organic fan
growth and engagement
 Here are the numbers :
 Fan increase = 6,000+
 TAT increase = 7,300+
 Total page reach = 6,84,500+

12. Cross Channel Reach
 Since the campaign was optimized for all devices,
participants could reach through all channels such as
mobile, tablets, social, apps etc.
 Here are the numbers :
 Mobile – 52.16%
 Desktop – 45.46%
 Tablets – 2.38%

13. Thank You