Copywriting for startups (as told by Homer Simpson)
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Copywriting is so overlooked skill nowadays, when in reality the words you use to describe your business are one of your greatest marketing tools. Especially when you're in IT, because people most of the time can't see the value you give'em. Proper words gives them right explanation.
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The document provides tips for becoming a good public speaker. It discusses developing speaking skills like verbal delivery, vocal tone, and visual presence. It emphasizes choosing an engaging key point, organizing the talk around a logical flow, and designing simple, visually appealing slides to support the speech. The document stresses the importance of enthusiasm, clear communication, and connecting with the audience.
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From Rules to the Ridiculousunderstanding audience when .docx
From Rules to the Ridiculous
understanding audience when considering matters of correctness, style, and choice
What would you do if the person you were talking to looked like this?
9.psd
In oral communication, we have the benefit of immediate feedback from our audience.
A smile…
A nod…
A furrowed brow…
We can make adjustments on the fly.
12.psd
19.psd
18.psd
10.psd
3.psd
When we speak to people we are constantly assessing their reactions. We can read their non-verbal cues—their facial expressions, body language, and so forth. Sometimes they will even stop us to tell us what they think about what we are saying, or if they don’t understand.
This feedback allows us to make adjustments.
But how does this work in writing?
17.psd
50.psd
It’s easy to lose sight of our audience when writing…
After all, isn’t writing a lone activity? Something done in quiet solitude? You know the image—the writer alone in his cabin in the woods where no one else matters.
Is this an accurate view of writing?
When talking about writing…There’s no right or wrong writing BUT…There is writing that is effective and writing that is not so effective
Who decides if your writing is effective?
Writing is about making choices…How do you know what choices to make as a writer?Every choice you make as a writer should be based on your absolute understanding of just two things…
1. AUDIENCE 2. PURPOSE
But if our audience is NOT sitting in front of us as we write, how can we know them and adjust to their needs?
Audience AnalysisAs writers, we need to make a deliberate effort to understand our audience We need to do some analysis by asking questions about our audienceAnd then keep the resulting image of who our audience is foremost in our minds as we make our choices
Know your audience, know how you want to affect your audience (i.e. know your purpose), and then make choices
PRACTICE:
recognizing the target audience
Choose the right audience…
Dear Sir,
I am sorry to bother you with this, but I just wanted to verify with you an e-mail that I received from Mr. Johnson yesterday afternoon…Your co-workerThe CEOYour cousin in Cleveland
Choose the right audience…
Mike,
Johnson sent this to me yesterday afternoon and I have no idea what he is talking about. Does it make sense to you…Your co-workerThe CEOYour cousin in Cleveland
Choose the right audience…
Hey man,
Wonder if you can help me out. My boss sent this to me yesterday afternoon and I just can’t figure out what he means. What’s your take on it…Your co-workerThe CEOYour cousin in Cleveland
So what about all the rules of English?
Any fool can make a rule
and every fool will mind it.
–HENRY DAVID THOREAU
Choices versus ObedienceIn some matters of language we have no choice: “up the street” vs. “the street up”But for other matters choice is at the forefront of a good writer’s mind.Which is clearest and most direct?There was a lack of evidence in support ...
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- Proofreading your work and paying close attention are important for clear communication.
- Using positive and non-confrontational language avoids making people uncomfortable.
- Considering alternative viewpoints, even on familiar topics, can provide a more well-rounded perspective.
- Note taking during high-volume information and reviewing notes later aids retention and understanding.
Idea Pitching Guidelines
The document provides guidance on giving effective idea pitches in 3 minutes or less. It recommends explaining your idea simply in the first minute, answering questions from "the little man" to elaborate on benefits, and learning about your audience by visiting their website. The 10/20/30 rule suggests 10 slides, a 20 minute presentation, and 30 point text. It stresses preparing properly by testing equipment and asking how much time is available. The CEO should do 80% of the talking if presenting with a team of no more than two others. Appearance, voice, and body language are important to engage the audience. Common mistakes include lacking a unique competitive advantage, not validating demand, and improper positioning against competitors without a clear customer acquisition
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The document is a book about communication skills for career development. It contains chapters on writing, speaking, listening, and participating in meetings effectively. The introduction discusses the importance of communication skills in the workplace and how most time at work is spent communicating either through writing, speaking, listening or meetings. It emphasizes that communication skills are key to career success through promotions or other opportunities.
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Principles of effective communication outlines guidelines for communicating clearly and appropriately. Some key points include:
- Pay close attention to grammar, word choice, and tone, as proper language skills are important for everyday interactions and career opportunities.
- Consider alternative viewpoints even on familiar topics, and avoid negative language which can make others uncomfortable.
- Take concise notes on important information during presentations or discussions to stay engaged and remember key details.
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The document provides guidance on writing effective memos and other workplace communications. It stresses the importance of clearly defining the purpose and intended audience upfront. Writers are advised to consider their readers' needs and expectations and provide only the information required. Examples demonstrate how failing to state the purpose or consider the reader can result in communications that do not achieve their goals.
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The document provides tips for becoming a good public speaker. It discusses developing speaking skills like verbal delivery, vocal tone, and visual presence. It emphasizes choosing an engaging key point, organizing the talk around a logical flow, and designing simple graphics to support the presentation without distracting from the content. The document stresses the importance of enthusiasm, clarity, eye contact, gestures, and ending strongly.
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The document provides tips on how to become a good speaker. It discusses developing key points, organizing stories with openings, bodies and endings, designing graphics, practicing talks, delivering talks confidently, and handling Q&A. The goal is to influence and persuade audiences through enthusiasm, clear communication, and audience engagement. Effective speaking requires practice and incorporating skills like eye contact, gestures, and vocal tone.
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understanding audience when considering matters of correctness, style, and choice
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In oral communication, we have the benefit of immediate feedback from our audience.
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When we speak to people we are constantly assessing their reactions. We can read their non-verbal cues—their facial expressions, body language, and so forth. Sometimes they will even stop us to tell us what they think about what we are saying, or if they don’t understand.
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But how does this work in writing?
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50.psd
It’s easy to lose sight of our audience when writing…
After all, isn’t writing a lone activity? Something done in quiet solitude? You know the image—the writer alone in his cabin in the woods where no one else matters.
Is this an accurate view of writing?
When talking about writing…There’s no right or wrong writing BUT…There is writing that is effective and writing that is not so effective
Who decides if your writing is effective?
Writing is about making choices…How do you know what choices to make as a writer?Every choice you make as a writer should be based on your absolute understanding of just two things…
1. AUDIENCE 2. PURPOSE
But if our audience is NOT sitting in front of us as we write, how can we know them and adjust to their needs?
Audience AnalysisAs writers, we need to make a deliberate effort to understand our audience We need to do some analysis by asking questions about our audienceAnd then keep the resulting image of who our audience is foremost in our minds as we make our choices
Know your audience, know how you want to affect your audience (i.e. know your purpose), and then make choices
PRACTICE:
recognizing the target audience
Choose the right audience…
Dear Sir,
I am sorry to bother you with this, but I just wanted to verify with you an e-mail that I received from Mr. Johnson yesterday afternoon…Your co-workerThe CEOYour cousin in Cleveland
Choose the right audience…
Mike,
Johnson sent this to me yesterday afternoon and I have no idea what he is talking about. Does it make sense to you…Your co-workerThe CEOYour cousin in Cleveland
Choose the right audience…
Hey man,
Wonder if you can help me out. My boss sent this to me yesterday afternoon and I just can’t figure out what he means. What’s your take on it…Your co-workerThe CEOYour cousin in Cleveland
So what about all the rules of English?
Any fool can make a rule
and every fool will mind it.
–HENRY DAVID THOREAU
Choices versus ObedienceIn some matters of language we have no choice: “up the street” vs. “the street up”But for other matters choice is at the forefront of a good writer’s mind.Which is clearest and most direct?There was a lack of evidence in support ...
Maintaing a brand online through engagement and dialogue - Jonny Everett, Th...
How can you maintain a brand online? With all the channels available, how can we strike the right balance between keeping a brand intact and developing meaningful dialogue with consumers.
This slide show takes a look at how key principles taken from Dale Carnegie's book, How to Win Friends and Influence People can still be applied in the online world to create a great brand online.
Communication Skills
Jill was asked to write a short memo by her boss on a proposed school-to-work program. However, Jill's 5-page memo discussed her own and friends' experiences in other programs and descriptions from magazines without clearly explaining the proposed program. Jill's boss did not have time to read lengthy memos and discarded Jill's memo after the first two paragraphs failed to get to the point. The story illustrates the importance of clearly stating the purpose and main points when writing work communications and keeping them concise.
Why iPad Owners Are Better Lovers
1) The document discusses how writing is an important skill for startups and provides tips for improving writing abilities.
2) It suggests focusing on seduction, reduction and avoiding unnecessary ideas in writing.
3) The author claims iPad owners are better lovers because the iPad teaches writing skills like focusing content and using words effectively through interfaces like Flipboard.
Douchbaggery in Marketing by Karina Portuondo
How semantics get in the way of good work.
For more on this topic, check out the related blog post http://spcshp.it/douchebaggery
vesion 1.1
The document provides an overview of a soft skill training session conducted by Vinay Kumar. The session covered various topics to improve soft skills like effective speaking, managing anxiety, body language, resume writing and interview skills. It included videos, activities and discussions. The session emphasized developing a positive attitude, communication skills and etiquette as part of the ACE model for soft skills. It also stressed the importance of both hard and soft skills for career growth.
Similaire à Copywriting for startups (as told by Homer Simpson) (20)
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...
How to Successfully Write About Your Career Experience
How to Successfully Write About Your Career Experience
From Rules to the Ridiculousunderstanding audience when .docx
From Rules to the Ridiculousunderstanding audience when .docx
Maintaing a brand online through engagement and dialogue - Jonny Everett, Th...
Maintaing a brand online through engagement and dialogue - Jonny Everett, Th...
Plus de Artur Jabłoński
How to pitch your startup like a boss
This document provides an outline for pitching an idea or business to investors with key sections to cover including introducing yourself, outlining the big idea and associated problem, explaining why it's important to act now, describing the proposed solution and how it's better than current options, addressing potential obstacles, highlighting the potential market and impact, discussing the business model and plans for tracking progress, and making a clear call to action.
Dlaczego ludzie uczą się tańczyć - #MwK2016
Moja prezentacja z konferencji Marketing w Kulturze 2016.
Klapki na oczach
Prezentacja z konferencji #TweetupPL 2015. Mówiłem o tym jak algorytmy i błędy poznawcze sterują informacjami, które do nas docierają oraz dlaczego powinniśmy na to uważać.
Komunikacja na Twitterze
Jak prowadzić komunikację na Twitterze? Wskazówki i case studies z Polski i ze świata.
Prezentacja z Idea Hub, wygłoszona 6 sierpnia 2015.
Czego Pigmalion uczy o blogowaniu?
Prezentacja o roli pierwszego wrażenia i związanych z nim skrzywieniach poznawczych, którą wygłosiłem na drugiej edycji See Bloggers.
Copywriting dla startupów - jak pisać o projektach technologicznych
Copywriting dla startupów - 5 prostych rad, które uczą, jak należy pisać o projektach technologicznych, by inni byli w stanie zrozumieć, co właściwie robimy.
Copywriting dla startupów - jak pisać o projektach technologicznych?
5 porad, jak pisać o projektach technologicznych. Copywriting dla startupów i nie tylko.
Jak prowadzić konto firmowe na Twitterze?
Konto firmowe na Twitterze - jak je prowadzić? Dla wielu marek to wyzwanie. Tu znajdziesz kilka rad i przykładów z polskiego rynku.
Personal branding - robisz to źle
Prezentacja o błędach w pojmowaniu personal brandingu, którą wygłosiłem podczas Social Poznań, 13.11.2013
Fora dyskusyjne - niedoceniane narzędzie marketingu internetowego
Fora dyskusyjne, fora internetowe - panuje pogląd, że wymarły. Tymczasem wcale tak nie jest - wciąż można przygotować ciekawe akcje w tym kanale.
W prezentacji przedstawiłem podstawowe wskazówki, jak zabrać się za moderowanie treści na fora.
Wygłosiłem ją podczas Warsaw Interactive Tools 2013.
Powiedz o mnie innym - geolokalizacja w promocji miast i miejsc
Prezentacja z Welcome Festival 2013 na Stadionie Narodowym w Warszawie.
Literatura nowomedialna koniec książki, jaką znamy
Prezentacja, którą wygłosiłem na Czwartku Social Media 21 lutego 2013 roku. Opowiada o przemianach, jakim obecnie podlega rynek książki i sama literatura - i przewidywania, co może się z nimi stać w przyszłości.
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Copywriting dla startupów - jak pisać o projektach technologicznych
Copywriting dla startupów - jak pisać o projektach technologicznych
Copywriting dla startupów - jak pisać o projektach technologicznych?
Copywriting dla startupów - jak pisać o projektach technologicznych?
Fora dyskusyjne - niedoceniane narzędzie marketingu internetowego
Fora dyskusyjne - niedoceniane narzędzie marketingu internetowego
Powiedz o mnie innym - geolokalizacja w promocji miast i miejsc
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Literatura nowomedialna koniec książki, jaką znamy
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The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Influencer Marketing Master Class - Alexis Andreasik
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
No Cookies, No Problem - Steve Krull, Be Found Online
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Dernier (20)
Mastering SEO for Google in the AI Era - Dennis Yu
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Practical Progress from a Theory by Steven Kingpdf
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Boost Your Instagram Views Instantly Proven Free Strategies.
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Influencer Marketing Master Class - Alexis Andreasik
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Copywriting for startups (as told by Homer Simpson)
- 2. nobody understands the cloud
- 5. And here’s why: IT people don’t know how to explain what they do
- 7. People need to understand the benefits, not the technology
- 8. Focus on the copy Copy dictates the design
- 9. “Writing is overlooked as a game changing skill. If you can practice your writing skills and pay attention to great writers, that will pay off significantly over time. Improving your writing skills is probably one of the best things a founder can do.” Jason Fried, 37signals
- 10. So, Here are 5 tips how to write A better copy:
- 11. #1: write for your buddy (never use the word „synergy” again, please)
- 12. Everyone on internet is your friend! Talk with them the proper way. There’s no need for official tone
- 13. #2: Write in the active voice
- 14. Our brains can’t process passive voice properly
- 15. It always makes it into active voice. So skip the middle man!
- 16. #3 Be briefGo straight to the point. Focus on the consumer.
- 17. Millenials can’t focus for more than 8 seconds! And they only care about one thing…
- 18. What’s in it for me?
- 19. WRONG! „We are 3D printed objects gallery” GOOD! „Here designers just like you can present and sell their 3D printed work”
- 20. #4: BE CONCRETE Nobody likes the marketing copy – do you?
- 21. „We are here to provide you with the best possible offer and want to give value far greater than…” Blah, blah, blah
- 22. 4 words are enough! Ipod: Thousand songs in your Pocket Google: Find information you need etc.
- 23. #5 Show me why I need you
- 24. Consumer don’t exactly buy what you sell…
- 25. …they buy what they can get out of you!
- 26. Not a single line about cloud! What matters is safety and access.