Extension Websites and Social Media Strategies
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Presented by Chris More and Max Spiegel.
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Extension Websites and Social Media Strategies
- 1. Web and Social Media Strategies Chris More – Associate Director Max Spiegel – Web and Social Media Strategist November 2010
- 2. Agenda • Web Strategy • Extension County Websites • Social Media Strategies • Team Collaboration • Questions
- 3. Extension County Website Template
- 5. Extension County News Edit
- 7. Extension County Event Edit
- 9. Extension County Office Directions
- 10. Extension County 4-H Program
- 11. The big question… When will it be available to all counties? How do I get started? • September-November: Currently finalizing the template with two pilot counties: Clinton and Westmoreland. • December: Launch two pilot websites • Early 2011: Other counties will be contacted for training and to get started.
- 12. Next steps for counties • Hold from creating any new county-based websites or performing any major redesigns. • Purge or trim off old content that is no longer relevant (newsletters from 1999). • Review the two pilot sites after they are launched and announced. • The Web Services team will contact the counties when they are ready to move into Plone. • Focus on content and visitor needs
- 13. Social Media The Why & How (To Be Awesome)
- 14. Web 1.0 vs. Web 2.0 • Web 1.0 • Web as information • Billboard or postcard • Web 2.0 • Web as participation • Communication • Information sharing • Collaboration • Networking
- 16. They’re Talking Whether You Are or Not.
- 17. Web 2.0 Toolsets
- 18. Web 2.0 Toolsets Categories
- 19. Market Share • Would you start a business at the end of an empty dead-end road? • Go where the party is at! • Facebook • Twitter • Youtube
- 20. How to Behave • Old rules still apply! • Know the room • Look appropriate • Sound smart • Observe and adjust • Make a connection • Brag modestly
- 21. Twitter Good Practices • Follow those who you want to follow you • Cross link your efforts • Tweet about a YouTube video you uploaded • Be welcoming & friendly - say hello to your new followers or folks that you would like to get to know. • Engage people - ask questions and respond to queries that interest you. • Be humorous - funny Tweets really help to break up the timeline. • Inform - provide useful information and news items. • Monitor self-promotion - it is fine to promote your projects and work, but nobody likes to be spammed all day • Promote others - “retweet” liberally and highlight good work. • Listen - there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting. • Be human - not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.
- 22. If you build it, will they come? • Do we place a yellow page ad, and then ask what we can do to get people to look at it? • People must be looking for it • Search engine optimization techniques • Pay per click/impression advertisements (Google, Facebook, YouTube) • Diligence & patience • Be Interesting
- 23. Demographics
- 24. Practice • Facilitating • What’s already going on? • Searching • Listening • Linking • Think about them, not us • What can we add to their social network? • Steal this content! • Share on social networks • “Like” or “Recommend” buttons
- 26. Google Alerts
- 27. What’s RSS?
- 30. Impact on Facebook • Geographic and demographic information • Number of comments, interactions, “post quality” and more.
- 32. Impact on YouTube • Demographics • How are people watching? • “Hot spots”
- 33. Feedburner Stats
- 34. Google Analytics and Campaigns
- 35. Social Media Recap • Talk about others • Go where the party is at • Allow your content to be shared • Be interesting!
- 36. Collaboration with Teambox • Communication and collaboration tool for teams and projects. • Move the conversation from inbox to an online collaborative environment. • Available to anyone with a Penn State or friends of Penn State account. Anyone can create a project! • Similar design to Facebook groups and Twitter, but on an internal and secure server.
- 37. Teambox Project
- 40. Teambox Tasks
- 41. Teambox Pages
- 42. Teambox Get Started • Create account at: http://agsci.psu.edu/teambox • Penn State Web Access ID: abc123 • Email: The primary email address you use abc123@psu.edu or jdoe@psu.edu • Need help? • Go to http://agsci.psu.edu and search college for teambox.
- 43. Questions? Chris More cmore@psu.edu (@chrismore) Max Spiegel mds118@psu.edu (@maxspiegel)