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1. This is the Magazine cover for Top Gear
November 2012. The colour scheme shown
throughout this edition appears to be
orange, as the main car in the main image
is orange, and this colour is shown
throughout with the masthead and the
cover lines. For example, most issues of this
magazine will have a skyline and the BBC
logo at the very top of the magazine. The
masthead will always be at the top of the
magazine just below the skyline in the
same italic bold font used every time.
However, the colour of the lettering in the
masthead will differ depending on the
colour of the main image. The barcode will
usually be in the bottom right hand corner
of the magazine, near to the main cover
line, which will always be in the bottom
half of the magazine and the cover lines
will always be to the sides, attempting to
not obscure the view of the main image.

2. House Style
• House style is a company’s preferred way of presenting their magazines.
This also controls the general layout of the magazine. A house style will
usually have preferred rules which affects font types used, the images,
typography, headers, footers and other things. Even where the barcode
goes. Usually, magazines will only use a selected few font types and they
will be repeated for different things. For example, the masthead would be
the same font throughout, and the cover lines may have a different font to
the masthead but will be used consistently throughout issues. The fonts
will usually not be changed for very long periods of time because it lets
readers and the audience know that this is that company’s magazine
because it will be how they usually present their magazines. The headings
will also tend to be in a different font style as opposed to the cover lines
and masthead but will still be consistent for an extensive time period. On
the other hand, this doesn’t always apply to colour schemes because on
some magazines, the colour scheme will differ depending on the colour of
the main image. So for example the main image may be orange, therefore
the colour of the masthead and/or cover lines will also be orange to
match.