My presentation for ICEEI 2013 on Malaysia. This is my thesis about Indonesian Online Marketplace customized for Micro Small Medium Enterprise (MSME)

1. Online Marketplace for Indonesian
Micro, Small and Medium Enterprises (MSME)
Based on Social Media
Windy Gambetta
A. Anshorimuslim Syuhada
1

2. Introduction
Indonesian MSMEs
60% of GDP contribution, 52 million units in 2011, technological
preparedness
Social Media in Indonesia
#4 Facebook users,
#5 Twitter users in the world
"How can online marketplace for Indonesian MSMEs be optimized with
social media based interaction and MSMEs technological awareness ?"
2

3. Indonesian MSME Problems
Internal and External Factors :
limited capital, human resources, business skills, IT skills,
limited information, infrastructure, market access [1]
E-Commerce implementation ?
Inhibit factors from business environment [2]
Organizational Framework Technology approach [3]
[1] Avonina, S. SME Development as One of Private Sector Work Unit. 2007
[2] Govindaraju, R., et al. E-Commerce Adoption by Indonesian Small, Medium, and Micro Enterprises (SMMEs): Analysis of Goals
and Barriers.. 2011
[3] Maryeni, Y., et al. Technological and Organizational Factors Influencing the E-commerce Adoption by Indonesian SMEs.. 2012
3

4. Indonesian Marketplaces
Marketplace Components :
Accounts administration, Shopping Process, Booking Process, Payment
Process, Delivery Process, Stores, Customers, Social Media
Problems
Trust, Payment & Delivery Method
4

5. Indonesian MSMEs
Characteristics :
•lack of trust due to buyer's clarity information
•prefer ATM transfers and Cash on Delivery (COD)
shipments
•fast response of marketplace
•common technology : SMS and Office Files
•use of social media : FB Fanpage & Twitter Account
5

6. Indonesian Buyers
Characteristics :
•lack of trust in sellers validity
•prefer ATM transfers and Cash on Delivery (COD)
shipments
•seller's information detail and recommendation from
others
•use of social media : 99% FB users
6

7. Marketplace Solution
7

8. Conclusion
Social Media :
Facebook Commerce, word of mouth,
Common technologies :
SMS text, Office files, Social Media interaction
8

9. Future Works
ease of transaction and delivery method
9

10. Thank you
10