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2. How to Select Keywords
• Importance of Keyword research
• Seed Keyword
• How to find keywords
Google search autocomplete
Google related searches
Competitor research (Tools: Spyfu, ahrefs, semrush etc.)
From your own running website using Google Search Console or other
SEO Tools
4. Keyword Research Tools and Criteria -2
• Other keyword research tools
• Quora , Reddit, social media hashtags
• Google Trends
• How many keywords should you select?
• Older sites vs. newer sites
• Bigger sites vs. smaller sites
• Find all possible combination/ variant of selected keywords
5. Types of Keywords – 1
• Difficulty level of various types of Keywords
Head keywords (1-2 words)
Body (3-4 words)
Long tail (4+ words)
*Select keywords addressing to all three types of keywords
6. Types of Keywords – 2
• Head Keywords:
Many searches
Highly competitive
Low conversion rate
Few words
Ideal to target from top pages
Multiple search intents
• Long-tail Keywords
Few searches
Less competitive
High conversion rate
Many words
Ideal for deeper pages
Single search intent
7. Types of Keywords – 3
• Types of keywords:
Informational
Navigational
Transactional
• Informational Keywords: general information related
• Navigational Keywords: specific brand related
• Transactional Keywords: purchasing decision related
8. Where to Incorporate the Keywords
• URLs
• Title tags
• Meta description tags
• Most visible content (headings/ sub-headings, bold etc.)
• Internal linking and surrounding content
• Image and video file names
• Image Alt tags
• Image title tags
• Static content (as compared to dynamic content)
9. Keyword Research Mistakes to Avoid- 1
• Not enough keyword research
• Picking irrelevant keywords
• Targets of the same difficulty level
• Selecting only a few big keywords
• Focusing only on long-tail keywords
• Selecting keywords that people do not use
• Selecting one-word keywords
• Not following the search trends
• Not going local
10. Keyword Research Mistakes to Avoid -2
• Selecting out of context keywords
• Not considering competition
• Not reviewing your chosen keywords often enough
• Putting the wrong keywords on the wrong pages
• Not considering conversions