Overview of SEO (Search Engine Optimization) - For more information, please visit https://www.seo-consultant-specialist.com/blog/

1. SEO Basics
Basic SEO (Search Engine Optimization) Tips for
the beginners
By: SEO Consultant Specialist (www.seo-consultant-specialist.com ) – June 2016

2.  Register a relevant, .com domain name after doing
enough market research
 Host the website on a reliable webserver
 Website should be fast, error free and easily crawl-
able for search engines
 Avoid excessive use of Flash, Java Script and Frames
 Submit XML sitemap to search engines
 Website should be functional across a wide range of
devices, operating systems, screen sizes
 Use a simple, clean URL structure
Domain Registration, Web
Hosting and Website Structure

3.  Do a thorough keyword research and select the
variety of relevant keywords
 Use keywords at prominent places of the webpage
such as page Title, headings, linking text and image
alt tags, page content etc.
 Use unique page titles for all the main pages
 Target most important keywords for the Home page
 Do not target too many keywords for one page
 Do not target too generic keywords
Keyword Research and
Prominence

4.  Create quality content
 Avoid duplication of content
 Have enough content on all main pages
 Create variety of content e.g. text, images, videos
 Keep website fresh by adding content frequently
 Use unique and precise Meta Description to summarize
the page content
 Start a blog
 After creating content, promote it
Content Creation

5. On-page SEO
 Have unique and keywords-focused page Titles
 Have unique and precise Meta description
 Use keywords in URLs
 Use keywords at prominent places such as headings,
linking text, image alt tags and other page content
 Avoid adding lots of meta tags
 Provide great user experience
 Do not over-optimize the content

6.  Be link-worthy
 Get relevant links
 Have diversity in backlinks and linking text
 Get links to all main pages of the website
 Generate and distribute quality content for link
building
 Be active on social media
 Regularly check and adjust backlink profile
Link Building

7.  Check website statistics regularly
 Regularly check for any error
 Submit XML sitemaps
 Adjust accordingly
Analytics and Webmaster Tools

8.  Avoid any black-hat SEO tactics
 Avoid keyword spamming, stuffing, spamdexing
 Avoid invisible text
 Avoid doorway pages
 Avoid redirection of pages using meta or JavaScript refresh
 Avoid targeting off topic keywords
 Avoid clocking
 Avoid low-quality backlinks
(Avoid) Black-hat SEO Tactics

9.  If you are targeting a specific country, use country’s top level
domain designation and setup a Google Local listing
 Have a mobile friendly website
 Both on-page and off-page SEO are equally important in most of
the cases
 SEO takes time, so be patient
 Do competitor research
 Get more, positive google reviews
 Keep up-to-date with the latest SEO techniques
 Track you rankings
 Don’t spam
Misc.

10.  Target relevant keywords
 Concise page content
 Improve site navigation
 Call To Action (CTA) should be clear and eye-catching
 Value proposition should be well conveyed
 Reviews and testimonials
 Site should be secure to make purchases
 Attractive web design
 No. of click to complete an action must not be too many
 Test and adjust
Conversion Rate Optimization
(CRO)

11.  For further information, please visit:
 Website: http://www.seo-consultant-specialist.com/
 Blog: http://seo-consultant-specialist.com/blog/
 Facebook: http://www.facebook.com/pages/SEO-Consultant-
Specialist/78482134536
 Twitter: https://twitter.com/#!/ahmansoor
 Google+: https://plus.google.com/b/107175260782231705573/
 Thanks for your attention!
Thank You