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The main objective for our coursework was to create
a 5 min short film.

We also had to create an ancillary task individually.
The ancillary task involved creating a film poster and a
film review to promote our video.
I used a simple font                 The tagline which was created
BlairMdITCTTMedium for the title     as a group is used in my poster
so its easy to read. However I       to describe the overall plot in
made it stand out by increasing      one line. It gives the poster
the size and dropping shadow         more meaning. With the
behind it to separate it from the    meaning of running out of
background. I also used the          time I used Lara in the poster
colour font red which connotes       revealing her watch to
romance. Another reason why I        connote that this film has
decided upon using red is            something to do with time and
because the colour would             emphasises the tagline.
stand out from the rest of the
poster, as only a few important      To give the idea that the film
things are filled in red, the rest   wont have a happy ending I
are dull and grey.                   added a dark misty cloud
To emphasis the title of ‘Bad        background. I made this with
Luck’ I added rain to my poster      the desaturation of the cloud
which I made myself by adding        image to change the colour
noise to the picture then motion     to grey. I later gave it more of
blur. To make the rain look          a misty look by adding the
aggressive and harsh I added         ‘cloud’ effect on Photoshop.
cc lens correction. The              To enhance the richness of the
harshness of the rain correlates     cloud background I increase
the harshness of Bobby’s bad         the contrast highs and lows.
luck in the storyline.
The images used of Bobby
and Lara are both                  I show the mental strength in
desaturated. I done this so        both characters and how
they blend in well with the        different there are from on
background and don't feel as       another. In the rain Bobby is
if they don’t belong in the        standing in frustration and looks
overall poster. However I did      agitated. Meanwhile Lara is
keep the red colour in both        standing with her watch out
images just so the poster          and smiling. I also create
doesn’t look to dull and           separation as both characters
indicate that this film is about   have no physically contact nor
romance and love. This is          do they have any contact
emphasised with the rose in        through there eyes. An enigma
Bobby’s mouth still having a       is also created as to why is the
tint of red which connotes         male character angry while the
love. The clothing of both         female character is smiling in
characters conforms to the         the rain.
conventions of the romantic        Even though the film revolves
comedy’s, for example ‘The         around Bobby, I still felt as if its
Ugly Truth’ poster has both        important to keep Lara in the
characters dressed smart. It       poster. This is because I
has the main attractive            wanted to show she is the
female in a sexy colour like       femme fatale in this narrative
red similar to my poster with      and she is why Bobby goes
Lara in an eye-catching            through so much trouble.
dress.
I made the vignette effect on my     The facial expression of both
poster so I can make it              characters foreshadows the
continuous as it moves down to       narrative. Bobby is far more
the credit. I done this by using     exasperated while Lara is
the gradient tool and applying it    content while posing with a
to the edges of poster. This will    simple smile. Bobby’s body
also make the white font text        language also expresses his
stand out and also draw              frustration with both hands
attention to what's happening in     held tightly against his head
the middle of the poster as that’s   and a dying rose in between
the brightest point in the poster.   his teeth. We normally see the
The vignette also helps with the     male much more irritated
idea of bad luck as we see both      than the female in the
character almost trapped             romantic comedy theme for
around darkness, this challenges     example, ‘A Guy In 10 Days’,
the conventions of romantic          exploits this theme similar to
comedy posters as they normally      mine.
have bright posters.                 The male looks weaker than
I used the plastic wrap effect to    the female which is also
give both characters a comical       another convention used in
shiny look as if they both wet but   romantic comedy
in actual fact both characters       posters, which is also shown
where dry. I done this so it looks   on, ‘She's out my league' poster
as if there literally placed in      where the female looks more
between the raining clouds.          dominate.
I used BlairMdITCTTMedium fonts which I also
                                         used for my film title font. For the credits I
                                         changed size and how bold each letter is.
                                         To make every letter stand out every text
                                         has shadow dropped in the background.
                                         The text layers where also placed above the
                                         image layers of my background just so the
                                         text does not blend in too much with the
                                         background. This is also a convention of
                                         romantic comedy having eye catching
                                         clear text and also used the colours; red,
                                         black and white for font.



I implemented using the conventions of
romantic comedy font colours for the
star ratings on the poster making them   I also added the heading of the main
red and also eye catching. In order to   actors on top of the poster to attract
attract more people to watch this film   people to the film. This convention is also
as it has a 5 star rating from a         used by the ‘Ugly Truth’ who have both
newspaper critic.                        leading actors names placed above to
                                         draw the fans into watching the film.
Similar to the text font of my poster I used a simple font which is
clear to read. I felt as if its important to have a neat and clean
font as it will help with the overall presentation of the film review.
I also used black coloured font following the conventions of
other film reviews such as the Empire magazine.




I created a tagline for my film review, I kept the font the same
but changed the angle to italic just so it looks different from any
other text font on the film review.



             For the Title I used a simple font, however I made it
             bold to stand out. To emphasis how much I want the
             title to stand out I place it upon a black box. Most of
             the font colour on the film review is black so I
             changed the title’s colour to white so it looks more
             striking with a black box around it. The conventions
             of a film review are always to make the title text
             more eye catching than the rest which I have
             implemented here on my film review.
Similar to the concept of my film poster I wanted
a film review image which relates to the idea of
‘difference’ between both characters. I also used
an image which uses the colours red, black and
white as these colours have been dominate both
in my film review and my poster. The image also
reflects the narrative as Bobby is excited holding
Lara’s hand she has little interest in anything but
more feels disgusted by the physical contact
which is shown through Lara’s facial expression. I
also decided on using an image taken from a
professional camera instead of taking it out of a
segment of the film which will look more
pixelated. The Image above is the original image
I decided using which has been colour corrected
and contrast making the dark parts darker and
the light parts lighter. However I felt as if the
image was too plain and boring even though my
aim was to go for a nice clean film review I
decided upon playing with a few effects on
Photoshop to come up with a new image that
will be implemented in my film review. This effect
gave my image a more comical poster effect
which I believe worked better.
The reason for me having
both actors in my final
poster is because I felt it will                                                  I wanted the male actor
look more comical through                                                         to look desperate and
there body position and                                                           frustrated, the use of
facial expression. It will also                                                   having both hands held
create an enigma, why is                                                          on your head indicates
the female smiling in the                                                         frustration almost
rain and the male fuming                                                          childlike behaviour
in the rain with a rose in his                                                    showing his immature
mouth?. Although there Is                                                         even though his a young
no physical contact or eye                                                        adult, a stereotypical
contact I wanted to create                                                        view every young male is
some form of connection                                                           looked from being
between both actors. I                                                            immature. I also want his
done this through the                                                             desperation to be shown
desaturation of all colours                                                       with a rose in his mouth
but red in the dress Lara is                                                      which connotes love and
wearing and the dying rose                                                        romance.
in Bobby’s mouth. The rose
connotes a love
connection meanwhile a
dress connotes a physical          The importance of time is shown again not
attraction.                        only in the tagline but the body position of
                                   Lara.
We wanted our film to be simple and tranquil to follow. I
used the same concept for the film and implemented it in
my film review something organised and easy to read. I
neatly bordered the image and created a layout which
precisely surrounds the text making the overall presentation
organised.

The tagline I used foreshadows the narrative, ‘When things
start to go wrong, they only get worse,,’ this tagline puts
much emphasises on what the main protagonist's outcome
in this film will be and once one problem occurs it will be a
series of unfortunate events only getting worse and worse.
This will also attract the audience to watch the film as they
would want to know how did his bad luck spark and does he
come out successfully achieve the woman of his dream.
I also followed the conventions of a film review by adding a
‘Verdict’ box concluding the film review in a few sentences. I
also made it stand out more than the rest of the text to draw
people to read the verdict box , if there not interested to
read a few paragraphs they can read the concluded
verdict The five star rating are also implemented in my film
review following the conventions of film reviews like the
Empire Magazine who rate the film and attract there
audience to view the actual film.
While I search for inspiration for designing a film poster I noticed I had to
follow the conventions of a film poster and that was to have a logo of the
production company and the website. It could be place above or below
on the poster however every poster I view included it. They also included
networking sites like Facebook which is why I implemented it into my own
film poster. People use the internet more these days as the world wide web
services improve, so included things such as the website for the film are
vital and also creating groups on major networking sites will attract to a
mass audiences.
I believe that both my film review and film poster work well as
both have there similarities and associates with one another.
Most important both poster and review link with my final
product, through the colour schemes and images that relate to
the concept of the film.

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Evaluation question 2

  • 1.
  • 2. The main objective for our coursework was to create a 5 min short film. We also had to create an ancillary task individually. The ancillary task involved creating a film poster and a film review to promote our video.
  • 3. I used a simple font The tagline which was created BlairMdITCTTMedium for the title as a group is used in my poster so its easy to read. However I to describe the overall plot in made it stand out by increasing one line. It gives the poster the size and dropping shadow more meaning. With the behind it to separate it from the meaning of running out of background. I also used the time I used Lara in the poster colour font red which connotes revealing her watch to romance. Another reason why I connote that this film has decided upon using red is something to do with time and because the colour would emphasises the tagline. stand out from the rest of the poster, as only a few important To give the idea that the film things are filled in red, the rest wont have a happy ending I are dull and grey. added a dark misty cloud To emphasis the title of ‘Bad background. I made this with Luck’ I added rain to my poster the desaturation of the cloud which I made myself by adding image to change the colour noise to the picture then motion to grey. I later gave it more of blur. To make the rain look a misty look by adding the aggressive and harsh I added ‘cloud’ effect on Photoshop. cc lens correction. The To enhance the richness of the harshness of the rain correlates cloud background I increase the harshness of Bobby’s bad the contrast highs and lows. luck in the storyline.
  • 4. The images used of Bobby and Lara are both I show the mental strength in desaturated. I done this so both characters and how they blend in well with the different there are from on background and don't feel as another. In the rain Bobby is if they don’t belong in the standing in frustration and looks overall poster. However I did agitated. Meanwhile Lara is keep the red colour in both standing with her watch out images just so the poster and smiling. I also create doesn’t look to dull and separation as both characters indicate that this film is about have no physically contact nor romance and love. This is do they have any contact emphasised with the rose in through there eyes. An enigma Bobby’s mouth still having a is also created as to why is the tint of red which connotes male character angry while the love. The clothing of both female character is smiling in characters conforms to the the rain. conventions of the romantic Even though the film revolves comedy’s, for example ‘The around Bobby, I still felt as if its Ugly Truth’ poster has both important to keep Lara in the characters dressed smart. It poster. This is because I has the main attractive wanted to show she is the female in a sexy colour like femme fatale in this narrative red similar to my poster with and she is why Bobby goes Lara in an eye-catching through so much trouble. dress.
  • 5. I made the vignette effect on my The facial expression of both poster so I can make it characters foreshadows the continuous as it moves down to narrative. Bobby is far more the credit. I done this by using exasperated while Lara is the gradient tool and applying it content while posing with a to the edges of poster. This will simple smile. Bobby’s body also make the white font text language also expresses his stand out and also draw frustration with both hands attention to what's happening in held tightly against his head the middle of the poster as that’s and a dying rose in between the brightest point in the poster. his teeth. We normally see the The vignette also helps with the male much more irritated idea of bad luck as we see both than the female in the character almost trapped romantic comedy theme for around darkness, this challenges example, ‘A Guy In 10 Days’, the conventions of romantic exploits this theme similar to comedy posters as they normally mine. have bright posters. The male looks weaker than I used the plastic wrap effect to the female which is also give both characters a comical another convention used in shiny look as if they both wet but romantic comedy in actual fact both characters posters, which is also shown where dry. I done this so it looks on, ‘She's out my league' poster as if there literally placed in where the female looks more between the raining clouds. dominate.
  • 6. I used BlairMdITCTTMedium fonts which I also used for my film title font. For the credits I changed size and how bold each letter is. To make every letter stand out every text has shadow dropped in the background. The text layers where also placed above the image layers of my background just so the text does not blend in too much with the background. This is also a convention of romantic comedy having eye catching clear text and also used the colours; red, black and white for font. I implemented using the conventions of romantic comedy font colours for the star ratings on the poster making them I also added the heading of the main red and also eye catching. In order to actors on top of the poster to attract attract more people to watch this film people to the film. This convention is also as it has a 5 star rating from a used by the ‘Ugly Truth’ who have both newspaper critic. leading actors names placed above to draw the fans into watching the film.
  • 7. Similar to the text font of my poster I used a simple font which is clear to read. I felt as if its important to have a neat and clean font as it will help with the overall presentation of the film review. I also used black coloured font following the conventions of other film reviews such as the Empire magazine. I created a tagline for my film review, I kept the font the same but changed the angle to italic just so it looks different from any other text font on the film review. For the Title I used a simple font, however I made it bold to stand out. To emphasis how much I want the title to stand out I place it upon a black box. Most of the font colour on the film review is black so I changed the title’s colour to white so it looks more striking with a black box around it. The conventions of a film review are always to make the title text more eye catching than the rest which I have implemented here on my film review.
  • 8. Similar to the concept of my film poster I wanted a film review image which relates to the idea of ‘difference’ between both characters. I also used an image which uses the colours red, black and white as these colours have been dominate both in my film review and my poster. The image also reflects the narrative as Bobby is excited holding Lara’s hand she has little interest in anything but more feels disgusted by the physical contact which is shown through Lara’s facial expression. I also decided on using an image taken from a professional camera instead of taking it out of a segment of the film which will look more pixelated. The Image above is the original image I decided using which has been colour corrected and contrast making the dark parts darker and the light parts lighter. However I felt as if the image was too plain and boring even though my aim was to go for a nice clean film review I decided upon playing with a few effects on Photoshop to come up with a new image that will be implemented in my film review. This effect gave my image a more comical poster effect which I believe worked better.
  • 9. The reason for me having both actors in my final poster is because I felt it will I wanted the male actor look more comical through to look desperate and there body position and frustrated, the use of facial expression. It will also having both hands held create an enigma, why is on your head indicates the female smiling in the frustration almost rain and the male fuming childlike behaviour in the rain with a rose in his showing his immature mouth?. Although there Is even though his a young no physical contact or eye adult, a stereotypical contact I wanted to create view every young male is some form of connection looked from being between both actors. I immature. I also want his done this through the desperation to be shown desaturation of all colours with a rose in his mouth but red in the dress Lara is which connotes love and wearing and the dying rose romance. in Bobby’s mouth. The rose connotes a love connection meanwhile a dress connotes a physical The importance of time is shown again not attraction. only in the tagline but the body position of Lara.
  • 10. We wanted our film to be simple and tranquil to follow. I used the same concept for the film and implemented it in my film review something organised and easy to read. I neatly bordered the image and created a layout which precisely surrounds the text making the overall presentation organised. The tagline I used foreshadows the narrative, ‘When things start to go wrong, they only get worse,,’ this tagline puts much emphasises on what the main protagonist's outcome in this film will be and once one problem occurs it will be a series of unfortunate events only getting worse and worse. This will also attract the audience to watch the film as they would want to know how did his bad luck spark and does he come out successfully achieve the woman of his dream. I also followed the conventions of a film review by adding a ‘Verdict’ box concluding the film review in a few sentences. I also made it stand out more than the rest of the text to draw people to read the verdict box , if there not interested to read a few paragraphs they can read the concluded verdict The five star rating are also implemented in my film review following the conventions of film reviews like the Empire Magazine who rate the film and attract there audience to view the actual film.
  • 11. While I search for inspiration for designing a film poster I noticed I had to follow the conventions of a film poster and that was to have a logo of the production company and the website. It could be place above or below on the poster however every poster I view included it. They also included networking sites like Facebook which is why I implemented it into my own film poster. People use the internet more these days as the world wide web services improve, so included things such as the website for the film are vital and also creating groups on major networking sites will attract to a mass audiences.
  • 12. I believe that both my film review and film poster work well as both have there similarities and associates with one another. Most important both poster and review link with my final product, through the colour schemes and images that relate to the concept of the film.