BrightonSEO 2022

1. Why Scaling (Great)
Content Is So Bloody
Hard!
Joshua Hardwick | Ahrefs
ahrefs.com/blog/brighton2022
@JoshuaCHardwick

2. We've been trying
to scale content
for a while…

4. 166% increase.
But it's been hard.

5. Scaling "content"
is easy. Scaling
great content
is hard.

7. Get out the damn way.

11. Tip #1

12. 3 S's
Systemise Standardise Streamline
What you'll do How you'll do it How you'll do it better
→
→

13. 3 S's
Systemise Standardise Streamline
What you'll do How you'll do it How you'll do it better
→
→

14. Outline → Review → Draft →
Review → Edit → Upload → Publish

15. You need SOPs.
SOPs are life.

16. Outline → Review → Draft →
Review → Edit → Upload → Publish

17. 3 S's
Systemise Standardise Streamline
What you'll do How you'll do it How you'll do it better
→
→

18. You need SOPs.
SOPs are life.

22. 3 S's
Systemise Standardise Streamline
What you'll do How you'll do it How you'll do it better
→
→

24. Tip #2

25. Your content is
subjected to the
scrutiny of other
experts.

33. Notes

34. Tip #3

36. These writers are
worth their
weight in gold.

37. Yet another
reason why
systematisation is
important…

40. Not good enough.
=IF (score < x)

41. Recap