1. By: Alexandra Humnicki MBA 2A

2.  The consumer of 2012, has evolved from
what he was 10 years ago.
 The consumer of today is what is called a
‘zapping’ consumer – changing regularly
 The needs, wants and desires of the
consumer have changed, pushed by the
effects of the crisis.
 The needs, wants and desires, have
decreased proportionally with the
decrease of income

3.  Increasing competition between hotels –
many new, innovative hotels on the market
 The on going fight for a high occupancy
rate
 The consumer having less money to spend/
night
 The implementation of new digital
technology in some hotels, obliges other
hotels to keep up with the race for
technology

4. Consumer: pay as little as possible for the
highest possible value
Hotels: Maximizing occupancy rate and
maximizing the return guest (i.e having a
loyal clientele)

5.  Booking.com- for advance purchase
 Expedia-for advance purchase
 Direct hotel websites- for the best
available rate
 Phone applications
 Travel Agency – on line and not

6. Direct Marriott Paris Website- Best Available Rates &
Packages

7. Discount for Advance Purchase and Best Available Rate
for Hotel Concorde Montparnasse on Expedia.com

8. On- line Travel Agency- Promovacances.fr

9.  SniqueAway- from 2012, sells only 4 *& 5*
hotel rooms within a certain timeframe.
Requires constant monitoring of their
website
 Priceline- you bid the rate you wish for a
certain room, based on previously chosen
criteria. Does not guarantee the cheapest
rate, unless no one else bids.
 The last room- I-phone app for last minute
deals, with a decreasing price
 Quickbook- only for boutique hotels, and
only available in the US

10. SNIQUEAway

11. Priceline.com
Step 1: Choose the area
Step 2: Choose the star
level
Step 3: Give your own
price

12. Quickbook.com – from
Boutique Hotel Experts

13. Independent hotels include boutique
hotels and other hotels wanting to be
different and not looked upon as mass
selling of rooms
 Basedon this, we can evaluate the
best booking option for an
independent hotel.

14.  Mobile App – The changing
consumer being always on the
move, this provides a fast and
simple way to find hotels and from
the hotel point of view, does not
cost too much to advertise with.
 Reverse auction sites – when last
minute rooms are hoped to still be
sold, without spending too much
money from the hotel side. Suits
both the consumer and the hotel
 Facebook fan- a good alternative
to digital marketing (e.g like
GoBoard) for an independent hotel
with less money than a chain

15.  OTA’s – it can be too
expensive for
independent hotels, and it
rises the price for the
consumer, however it
does promote an
independent hotel.
 Hotel Site- an independent
hotel may not be as well
known as a chain, hence
the probability of it
showing up first in a search
engine, is quite low,
making this not a suitable
and rentable option for
the hotel.