LinkedIn training slides September 2020

1. LinkedIn

2. Aboutthe
Session
 Focus on the Concept, not the technical Details
 Platforms are always changing
 LinkedIn Concept
 Build your CV
 Connect with Peers
 Engage in Discussions
 Share your Expertise
 Empower your Company
 Find Suitable Calibers

3. LinkedIn
https://www.linkedin.com/

4. LinkedIn
 LinkedIn is an American business and employment-
oriented online service that operates via websites and
mobile apps. Launched on May 5, 2003, it is mainly
used for professional networking, including employers
posting jobs and job seekers posting their CVs

5. The Interface

6. Home

7. MyNetwork

8. Jobs

9. Messaging

10. Notifications

11. Me

12. Work

13. History

14. 2002
 Reid Hoffman recruits a team of old colleagues from
SocialNet and PayPal to work on a new idea. They
setup office in Reid’s 1-bedroom apartment.
A look at LinkedIn history: LinkedIn’s website in 2002

15. 2003
• Six months after Reid assembles “the dream team”,
LinkedIn officially launches on May 5, 2003. Growth
starts out slow with as little as 20 new registered users
on the worst days.
• Reid Hoffman and his team manage to work out
enough kinks to impress and attract a series A
investment from Sequoia Capital
• LinkedIn moves into a new office on the third floor of
1975 El Camino Real in Mountain View
• Growth accelerates with the introduction of address
book uploads in late 2003
• LinkedIn introduces new features like Groups and
partners with American Express to promote its
offerings to small business owners

16. 2004
• LinkedIn moves into a new office on the third floor of 1975
El Camino Real in Mountain View
• Growth accelerates with the introduction of address book
uploads in late 2003
• LinkedIn introduces new features like Groups and
partners with American Express to promote its offerings
to small business owners
LinkedIn celebrates reaching 500,000 members
(Source: LinkedIn)

17. 2005
• LinkedIn introduces its first premium services: Jobs
and Subscriptions
• The company moves into its fourth office in three years
LinkedIn’s first premium service (Source: LinkedIn)

18. 2006
• With the launch of public profiles, LinkedIn begins to
stake its claim as the quintessential professional
online profile
• The company achieves profitability, and core features
like Recommendations and People You May Know are
introduced
LinkedIn reaches 5 million members (Source: LinkedIn)

19. 2007
• After four years as CEO, Reid steps aside to run the
products division and brings in Dan Nye to lead the
company
• LinkedIn moves to Stierlin Court and opens a
Customer Service center in Omaha
• LinkedIn Answers launches in January 2007
LinkedIn launches “Answers” (Source: LinkedIn)

20. 2008
• Global LinkedIn history is made with the opening of its
first international office in London
• Spanish and French language versions of the site are
launched
• A mobile version of the site was launched in February
2008 that gave access to a reduced set of features
• Sequoia Capital, Greylock Partners and other venture
capital firms purchased a 5% stake in the company for
$53 million, pushing their post-money valuation to
approximately $1 billion
• LinkedIn launches LinkedIn DirectAds as a form of
sponsored advertising
• Jeff Weiner joins LinkedIn first as President, then CEO,
and brings focus and clarity to LinkedIn’s mission, values
and strategic priorities
• LinkedIn hits 50 million members milestone

21. 2009
• Jeff Weiner joins LinkedIn first as President, then
CEO, and brings focus and clarity to LinkedIn’s
mission, values and strategic priorities
• LinkedIn hits 50 million members milestone
LinkedIn reaches 50 million members (Source:
LinkedIn)

22. 2010
• LinkedIn’s growth begins to accelerate at unprecedented rates and reaches 90
million members with nearly 1,000 employees in 10 offices around the world
• LinkedIn opens an International Headquarters office in Dublin, Ireland
• LinkedIn receives a $20 million investment from Tiger Global Management LLC
at a valuation of approximately $2 billion
• Mspoke becomes LinkedIn’s first acquisition and improves its 1% premium
subscription ratio
• Silicon Valley Insider ranks the company No. 10 on its Top 100 List of most
valuable start ups
• In November 2010, LinkedIn begins allowing businesses to list products and
services on company profile pages
• LinkedIn filed for an initial public offering in January 2011 and traded its first
shares on May 19, 2011, under the NYSE symbol “LNKD”, price of IPO was $45
per share.
• Shares of LinkedIn rise as much as 171% in their first day of trading on the New
York Stock Exchange
• LinkedIn earns $154.6 million in advertising revenue alone for 2011, surpassing
Twitter
• LinkedIn Polls are introduced to their one million groups
• LinkedIn acquires CardMunch, a mobile app maker that scans business cards and
converts into contacts
• In July 2011, LinkedIn launched a new feature allowing companies to include an
“Apply with LinkedIn” button on job listing pages

23. 2011
• LinkedIn filed for an initial public offering in January 2011 and traded its
first shares on May 19, 2011, under the NYSE symbol “LNKD”, price of IPO
was $45 per share.
• Shares of LinkedIn rise as much as 171% in their first day of trading on the
New York Stock Exchange
• LinkedIn earns $154.6 million in advertising revenue alone for 2011,
surpassing Twitter
• LinkedIn Polls are introduced to their one million groups
• LinkedIn acquires CardMunch, a mobile app maker that scans business
cards and converts into contacts
• In July 2011, LinkedIn launched a new feature allowing companies to
include an “Apply with LinkedIn” button on job listing pages
The LinkedIn team on the day of IPO (Source: LinkedIn)

24. 2012(New
LinkedIn)
• LinkedIn introduces a new look to profile pages, new features and updated versions of
their mobile apps
• In the spring of 2012, LinkedIn leased 57,120 square feet on three floors of the One
Montgomery Tower building in the Financial District of San Francisco (expanded to
135,000 square feet by 2014)
• The famous 2012 LinkedIn hack occurs, resulting in personal data being compromised
for over 6 million users
• In July 2012, LinkedIn acquired 15 key Digg patents for $4 million including “click a
button to vote up a story” patent
• From September 2012, LinkedIn began allowing users to endorse each other’s skills
• The LinkedIn Influencers program launches in October 2012 and brings together more
than 300 of the world’s top thought leaders including Bill Gates, Richard Branson and
Deepak Chopra to share their professional insights with the LinkedIn community
Richard Branson’s LinkedIn Influencer page

25. 2013
• LinkedIn reaches 225 million members, growing at a rate of more than two new members per second
• With 20 million users, India has the fastest-growing network of users as of 2013
• As of January 31, 2013, the LinkedIn Answers feature is no longer supported
• On July 23, 2013, LinkedIn announces their new advertising service: Sponsored Updates
• In October 2013, LinkedIn announced a service for iPhone users called “Intro”, which inserts a thumbnail
of a person’s LinkedIn profile in correspondence with that person when reading mail messages in the
native iOS Mail program
• Documents released by NSA whistleblower Edward Snowden reveal that British GCHQ infiltrated the
Belgacom network by luring employees to a false LinkedIn page
LinkedIn celebrates hitting 200 million users (Source: LinkedIn)

26. 2014
•LinkedIn celebrates its 11th anniversary
•In January 2014, the countries with the most LinkedIn users were:
1.United States (93 million)
2.India (24 million)
3.Brazil (16 million)
4.United Kingdom (14 million)
5.Canada (9 million)
•LinkedIn acquires job matching service Bright In February for $120 million
•In April 2014, LinkedIn announces their new lease for 222 Second Street,
a 26-story building under construction in San Francisco’s SoMa district, to
accommodate up to 2,500 of its employees
•LinkedIn reaches market capitalization of $22.66 billion as of May 2014
•LinkedIn hits 300 million users as of April 2014
The LinkedIn team at HQ in California celebrating 300 million users
(Source: LinkedIn)

27. 2016
 On June 13, 2016, Microsoft announced that it would acquire
LinkedIn for $196 a share, a total value of $26.2 billion and the
largest acquisition made by Microsoft to date. The acquisition
would be an all-cash, debt-financed transaction. Microsoft would
allow LinkedIn to "retain its distinct brand, culture and
independence", with Weiner to remain as CEO, who would then
report to Microsoft CEO Satya Nadella. Analysts believed
Microsoft saw the opportunity to integrate LinkedIn with its
Office product suite to help better integrate the professional
network system with its products. The deal was completed on
December 8, 2016.

28. 2017
 Soon after LinkedIn's acquisition by Microsoft, on Jan 19, 2017, LinkedIn's
new desktop version was introduced. The new version was meant to make
the user experience seamless across mobile and desktop. Some of the
changes were made according to the feedback received from the previously
launched mobile app. Features that were not heavily used were removed.
For example, the contact tagging and filtering features are not supported
any more.
 Following the launch of the new user interface, some users, complained
about the missing features which were there in the older version, slowness,
and bugs in it. The issues were faced by both free and premium users, and
with both the desktop version and the mobile version of the site.

29. 2019
 In 2019, LinkedIn launched globally the feature Open
for Business that enables freelancers to be discovered
on the platform. LinkedIn Events was launched in the
same year
LinkedIn Open for Business Feature

30. 2020
 In June 2020, Jeff Weiner stepped down as CEO and become
executive chairman after 11 years in the role. Ryan Roslansky
stepped up as CEO from his previous position as the senior vice
president of product.
 In late July 2020, LinkedIn announced it laid off 960 employees,
about 6 percent of total workforce, from the talent acquisition and
global sales teams. In an email to all employees, CEO Ryan
Roslansky said the cuts were due to effects of the global Covid-19
pandemic.
Jeff Weiner & Ryan Roslansky

31. Ecosystem

32. The
LinkedIn
Family
 LinkedIn
 Learning / Lynda
 Insights
 Post a Job
 Find Leads
 Groups
 ProFinder
 Salary
 Talent Solutions
 Sales Solutions
 Post a Job
 Marketing Solutions
 Learning Solutions
 Advertising
 SlideShare

33. Insights
https://business.linkedin.com/talent
-solutions/talent-insights
LinkedIn Talent Insights empowers talent acquisition
professionals, analysts, and company leaders, to make
confident business decisions based on data-driven
insights. It allows them to recruit and manage talent
more strategically.

34. Post aJob
https://www.linkedin.com/ta
lent/post-a-job
Posting your job on LinkedIn allows you to reach the
world's largest professional network to connect your job
with qualified candidates. You can post your job
opening in minutes, track applicants, and share top
picks with your team to gather valuable feedback.

38. FindLeads
(SalesNavigator)
https://www.linkedin.com/premiu
m/products/?intentType=FIND_LEA
DS&upsellOrderOrigin=premium_n
av_more_products_panel
LinkedIn Sales Navigator, available for individuals or
teams, is the best version of LinkedIn for sales
professionals. Sales Navigator features a powerful set
of search capabilities, improved visibility into extended
networks, and personalized algorithms to help you
reach the right decision maker.

39. Unlock sales opportunities with Sales
Navigator
Designed for sales professionals, LinkedIn
Sales Navigator helps you focus on the right
people and companies, stay up-to-date on
what’s happening with your accounts, and
build trust with your prospects and
customers.
Use advanced search filters to find leads
Find leads with Sales Navigator’s advanced
filters, including Geography, Seniority Level,
Company Size, and more.
Create lead lists with your own criteria
With Sales Navigator custom lists, you’re able
to segment your pipeline based on what’s
relevant to you, prioritize your list based on
Sales Navigator spotlights, and take notes
about your lead or account directly within a
list.
Discover new leads with customized suggestions
Find the right accounts and prospects for you -
effortlessly. Get new leads delivered straight to your
homepage and inbox with Lead Recommendations.
Focus on your target accounts
Account Pages lets you save companies and people
you care about in one place and easily access their
profiles.
Contact decision makers, even if you’re not
connected
Use your InMails a month to reach decision makers
directly, even if you don’t have their email address.
Start meaningful conversations with insights from
their extended profiles.
Stay up-to-date on prospects you care about
Get relevant insights on the accounts and prospects
you’re interested in. With real-time sales
intelligence delivered straight to your homepage
and inbox, you’ll always be in the know.

42. Groups
https://www.linkedin.co
m/groups/
 LinkedIn Groups provide a place for professionals in
the same industry or with similar interests to share
their insights and experiences, ask for guidance, and
build valuable connections. You can find groups to join
by searching at the top of your homepage or viewing
the groups you've already joined.

43. ProFinder
https://www.linkedin.co
m/profinder
 LinkedIn ProFinder is LinkedIn's professional services
marketplace that helps you find the best freelance or
independent professionals in your area. It's currently only
available within the U.S. and within specific service
categories.

45. Salary
https://www.linkedin.co
m/salary/
 LinkedIn Salary is a resource for you to obtain job salary
insights and understand the various factors that impact pay
for roles so you can make more informed career decisions.

46. Business Services

47. TalentSolutions
https://business.linkedin
.com/talent-solutions

48. SalesSolutions
https://business.linkedin
.com/sales-solutions

49. SalesSolutions
https://business.linkedin
.com/sales-solutions

50. Post aJob
https://www.linkedin.com/ta
lent/post-a-job
Posting your job on LinkedIn allows you to reach the
world's largest professional network to connect your job
with qualified candidates. You can post your job
opening in minutes, track applicants, and share top
picks with your team to gather valuable feedback.

51. Marketing
Solutions
https://business.linkedin.co
m/marketing-solutions

52. Learning Solutions
https://learning.linkedin.com

53. Slideshare
https://www.slideshare.net/

54. SlideShare was acquired by LinkedIn in 2012, and LinkedIn itself acquired by Microsoft in 2016.
Scribd will take over operation of the SlideShare business on September 24.
SlideShare will continue to operate as a standalone service, separate from Scribd, and will
continue to be well-integrated with LinkedIn.

55. Interface

56. Interface

57. Insights

58. LinkedIn Learning
https://learning.linkedin.com/

59. Lynda/LinkedIn
Learning
 With LinkedIn Learning, you can:
 Access 16,000+ expert-led courses
 Cancel anytime, and the first month is free
 Earn a certificate when you complete a course
 Receive course recommendations tailored to you
 Use project files and quizzes to practice while you
learn
 View courses anytime on your computer or phone

61. AvailableCourses

62. EachCourse

63. FreeCourses
 Type FREE in the search bar

64. MyLearning
 In Progress
 Saved
 My Collections
 Learning history

65. Skills

66. Becomean
Instructor
 https://learning.linkedin.com/en-us/instructors

67. CourseClub
 https://learning.linkedin.com/course-club
 Welcome to LinkedIn Learning's Course Club! Each
quarter, we unlock a selection of our most popular
online courses. These courses will help you keep your
skills sharp, and give you a sneak peek into how
LinkedIn Learning can help your team or organization
develop the most in demand skills.

68. LinkedIn Ads

69. CreatinganAd

70. 1.Create
Campaign
Group

71. 2.Objective

72. 3.Audience

73. 4.AdFormat

74. 5.Placement

75. 6.Budgetand
Schedule

76. 7.Conversion
Tracking

77. 8.SetupAds

78. 9.Reviewand
Launch

79. Sponsored Content

83. Sponsored Messaging

87. Text Ads

91. Dynamic Ads

96. LinkedIn Premium

102. Personal Profile

103. LinkedInProfile

104. Profile Header

107. 1584 pixels wide x 396 pixels tall

114. Strengthenyourprofile

116. About

118. Featured

120. Dashboard

122.  1) Use a Professional Headshot Photograph
 2) Captivate the Reader with a Strong Headline
 3) Complete the Summary Section of your Linkedin Profile
 4) Add your Work History / Voluntary Experience
 5) Complete the Education and Courses Sections
 6) Add Skills and Expertise
 7) Get Connected
 8) Get at Least 3 Recommendations
 9) Secure a Vanity URL
 10) Tell People What Interests You
 11) Complete your Contact Information
 12) Use the Website Details Section

123. Activity

125. Experience

128. Education

130. Licenses&Certifications

133. VolunteerExperience

135. Skills&Endorsements

143. Recommendations

152. Accomplishments

156. Interests

158. AdditionalSettings

162. Messaging

164. Company Pages

165. CompanyPages

171. Groups

172. Groups

175. Workshop

176. Workshop
CREATING / ENHANCING
YOUR PROFILE
JOINING AND ENGAGING
WITH RELEVANT GROUPS

177. Thanks!